102: iOS Beta Scenes and Mini 4K Screens

(upbeat music) - Welcome to In the News for June 16th, 2023.

I am Brett Burney from AppsinLaw.com.

- And this is Jeff Richardson from iPhoneJD.

Hey Brett.

- Hello Jeff, it is good to talk with you again.

And wow, I think there's been quite a number of people that have started using the beta versions of iOS 17 and iPadOS 17.

Y'all thought you did a great job of including several links today to several interesting things that I think we're all kind of excited to see coming up in the next few months.

- Yeah, first we have here this article by Michael Grothus of Fast Company talking about privacy.

You know, Apple loves to talk about privacy because it's one of the things that distinguishes itself from many other companies.

And I thought that there was some interesting privacy related features in iOS 17.

One of them has to do with link tracking protection, which is something, you know, you often notice that when you're using a web browser like Safari, If you click on a link, you know, maybe you're going to New York times slash, and then the title of the article, but then you'll at the very end of it, you'll see a whole bunch of other characters and numbers that are different for every person.

And what it is is it's a way for the website to see like some personal information about who you are and some websites use that to sort of, you know, match up the information it has about you and with something else.

And so Apple has a way to automatically remove that, which is sort of interesting.

Um, and then another thing that Craig mentioned, I guess this counts as a privacy feature.

I don't know.

I've never had this happen to me, Brett, but have you ever happened where you've been in a public place and somebody that you don't even know tries to airdrop a picture to you?

Has that ever happened to you?

Because it's never happened to me.

Maybe once or twice.

Yeah, maybe once or twice.

I know it can happen in theory.

And apparently sometimes people send you pictures that are perhaps a little bit too sensitive.

Yeah, no thank you.

So now the operating system, if it detects certain body parts that might be more sensitive, it will automatically blur the image that nobody can just sort of drop this disturbing image on you.

which I thought was interesting.

And I mentioned one more thing too.

He talked about how there's improvements to lockdown mode.

And Brett, I can't remember if we've talked about lockdown mode on this podcast before, but it's a very interesting and very specialized mode that most people are not gonna wanna use.

But if you are somebody that you really think you might be targeted, maybe you're a journalist and you're going to a different country, you can turn on this very special mode that it limits what your iPhone can do, but it gives you a lot more protection.

One of the new things is that lockdown mode can actually limit your iPhone just automatically connecting to different networks that you don't necessarily know, which is a way that a bad guy could potentially peak on you.

But things that have been in lockdown mode since it first came out about a year ago is that it can block most attachments for text messages, because sometimes that's a nefarious way to like hack into your phone.

It can block an incoming FaceTime call, unless it's somebody that you've called in the past that you already know.

It can block incoming invitations for certain Apple services.

If you connect an iPhone to external hardware, it won't actually make the connection unless the iPhone is actually unlocked and turned on.

It doesn't allow configuration program profiles to be installed like mobile device management.

It's all these things that they do limit the usefulness of your iPhone.

I could not use my iPhone if it was in lockdown mode all the time.

But if you're in a situation where either maybe you have a second phone that you use when you travel, super concerned about privacy.

I love that this super secure version of the iPhone is out there.

So those were some of the things that jumped out at me, but I thought it was an interesting article.

- I like this and I like the idea that he talked also at the top here about the check-in feature, which is new.

It's kind of, we talked a little bit about this last time, I know, where, you know, I like using Find My services if I need to see, you know, where is my daughter still at the movie theater or something along those lines.

And this check-in feature, I thought it was really good.

He talked a little bit more about, you know, like people just may be a little nervous, right?

If you, are you supposed to check in?

You know, was I supposed to hear from her a little bit earlier?

But I liked how he also talked about, it's similar to crash detection.

Like crash detection, we've talked about many, many times in several contexts, but I just like here because in this article, he actually gets some quotes from Craig Federighi at Apple.

And Craig was like, we didn't really know how much crash detection was going to be used, But Craig just talked about, man, how many car crashes are there in a day?

Because they would just hear from so many people that were so thankful about that feature in there.

And I feel like the check-in, while we haven't, I don't think we've seen a whole lot of people talking about that quite yet, 'cause you gotta have both of the phones and all of the phones have to have iOS 17.

So we can't really hear it.

We can't hear about it, but just similar to what he was talking about for crash detection, I thought that was interesting, that it could get even a little bit more interesting there.

This next one from PC Magazine, which I always find interesting.

It's PC Magazine, but they're writing about the Apple iPhone but this is a good list of iOS 17 and iPad OS 17 features that are coming out.

- Yeah, and this article hits the highlights and we talked about many of these last week, but it's nice to sort of see some more stuff about them.

I mean, things like, for example, the live voicemail so that you can see transcriptions if somebody is leaving a voicemail.

The ability to leave a FaceTime video message, which is sort of cool.

Some new search filters and messages so that you can search for prior things that you've said in the Messages app, much like you can now do some searches in the Photos app to like first, you know, search for the word dog and then also search for the word mountain and it'll find things that have both of them.

Name drop, which is that interesting ability to sort of like share digital business cards with other people just by tapping your iPhone on them.

And you and I definitely talked about the standby mode, which is that full new mode where you put your iPhone on its side, whether it's by your bed or maybe on your desk.

And it can just display some useful, glanceable information, which could just be as simple as a clock, or it could be upcoming calendar events or whatever you want to have on it.

And then of course the advanced PDF features.

I mean, there's a lot of marquee features in iPhone and iPad OS 17, and they do a nice job of sort of running through them in this article.

- It's the tiny things that get me a little excited.

For example, you mentioned the search filters and messages.

- It just strikes me, it really, it just strikes me Jeff that, you know, similar to, we've been using email for years and years and years, right?

And that's like one of the first places that I would go to if like, hey, I can't remember who did, you know, what did they say and I need to find that attachment or something like that.

But almost even more so today, it's almost like, was that email or was that a text message?

In other words, I'm glad that there's more options there for being able to search through the text message there.

So good on that.

And another tiny improvement, I'm glad that you linked to this.

It's the small things that make me so happy, Jeff.

This was Ed Hardy and KultiMech talking about the improvements coming to the files app in iPad OS 17, which is great.

I thought Ed did a really good job here of just explaining, for a while now, you've been able to plug in a USB thumb drive into an iPad.

And I love this because it just shows up.

I can copy files back and forth, or even I said a thumb drive, but it can be an external hard drive, anything like that.

- Right, right.

- You only had the ability to access files and copy files on there, which is great.

But now in iPadOS 17, apparently you can rename the thumb drive, which you could only do like on a computer otherwise before this, or you can delete or erase the information on this.

So I don't know, just little tiny things, but man, nice improvements there on that.

- And you know, this article is a good example of, you know, the first two that we talked about were the big features, the marquee features.

- Right.

Now that people have the beta in their hands, they're starting to find these little features that Apple either didn't talk about at all, or if they did, it was such a tiny thing that I didn't remember it.

But now that people are using it, they're like, "Oh yeah, look at this.

This is something new.

" And that's what I sort of love about the stage that we're at now for the summer.

All throughout this summer, as people are using the betas and as Apple adds more features to the beta throughout the summer, you're going to start to see these sorts of articles.

It's like, "Wow, you can suddenly do such and such," which is pretty cool.

the one you linked to here, iOS 17 lets you undo passcode changes within 72 hours.

That's a little interesting.

I can't get my head wrapped around this all the way, but a little interesting tidbit here.

- Yeah, and another feature I did not hear mentioned at all last week, this was brand new to me.

It's also one that I did not know was a problem, but I tell you this, Apple, from what I understand, Apple frequently has people that show up at an Apple store And maybe they're, you know, people that are not terribly sophisticated iPhone users, but they say, Oh, I did blank.

So Apple knows what those big problems are.

And given the fact that this feature came out, my guess is that Apple has seen a lot of people that come in and say, gosh, I changed my iPhone password the other day.

And now I can't remember what it was.

And although that might sound a little silly to you and I, I can, I guess I could see how someone would do that.

And it's like, I remember what the one was before, because I use that one for a year, but I just can't remember the brand new one.

And so now you've got this 72 hour grace period that you can go back.

So it's an interesting feature that I did not know there was a demand for.

And I did know that you can disable it.

So like maybe if you're changing your passcode for a good reason, because you know that somebody else has learned what your passcode is because they saw it over your shoulder or something like that.

And so you want to change it and make sure the old one never works.

You can certainly do that as well.

But I guess there's a demand for this.

If Apple put it in there, it's fascinating to me.

That was very helpful the way you explain that, Jeff.

- Thank you.

Here's another tiny tidbit that I predict you are excited about.

iOS 17 adds interactive widgets for the home app.

You can do it right on the screen there, the lock screen even.

- I am, and you know, literally like two or three days ago, my wife came up to me and she said, "You know all this HomeKit stuff.

How can I make it that I can put a widget on my home screen to just turn a light on and off?

" And I said, "Well, you know what?

You can't do that yet, but in a few months you will be able to do it.

" My wife is just now installing widgets on her iPhone, which even though they've been out for a while, but she's finally listened to me say, look at all the cool things she can do.

And I tell you what, Brett, she has like her iPad screen, just like mine is all these widgets, looks really cool.

But this is gonna be a fun feature that if you have HomeKit devices, whether you're turning fans on and off or lights on and off, you know, I think it makes perfect sense that you can just tap a button right there in your iPhone screen.

This is something that I will absolutely use as soon as it's available.

I can't wait.

- One other little tidbit here, which I think is great.

- This is funny.

- We've done tips on this before to where if I have my Apple watch on and I left my phone somewhere, but I can't remember, I can tap on my Apple watch and it'll ping or make my iPhone, wherever it is, start pinging away so I can find it.

And I remember this was a brilliant ad also from a farmer, you know, that he left his iPhone in a haystack and he was able to use his Apple watch to find it.

But what if you want to go the other way?

What if you have your phone, but you need to find your watch?

Well, thanks Apple for solving this dilemma for us.

- Yeah, it makes perfect sense that the future would work both ways.

So why not add to iOS 17?

It's not something I've ever thought of before because for me, I put my Apple watch on in the morning and it stays on my wrist all day long.

So I don't even think about, you know, losing my Apple watch, but I guess if, you know, if you don't work the same way and you can't remember where you put it down.

This feature is funny though, because between, you know, with four of us in my household that have Apple, have had iPhones, you know, invariably, you know, every couple of weeks, you will just hear a phone pinging somewhere at my house.

And we all know that it's because somebody else is looking for it.

And it's funny because, you know, I, my daughter might say, it's here upstairs.

Or she doesn't even know who's pinging.

She just hears the sound and know that someone's looking for it and let us know it's here in the study or wherever it is.

So I'm glad that Apple's expanding this feature.

good stories on what's coming up in iOS 17 and iPadOS 17.

There will be more to come for sure.

- Oh yes.

- But let's move on to the other big story that we covered a couple of weeks ago, right?

Or maybe it was last week and in a couple of sessions we did.

How about the Vision Pro from Apple?

Which it turns out, thanks to Steven for covering this, was not the first Vision product from Apple.

I love this little walk down memory lane.

- Yeah, you know, I've been using Apple products since, gosh, since my initial Mac Plus in the 1980s.

So when Apple first came out with the name Apple Vision Pro, my first reaction was, well, that's a pretty good name for a headset, I actually liked it.

- That's a good name, right.

- I liked it better than some of the other rumors that were out there.

But my second thought was, you know, just those first two words, Apple Vision, Apple Vision, gosh, that rings a bell to me.

- It did?

Okay.

- And now I know why it rings a bell.

- Now you know.

- It rings a bell because in the 1990s, for a short period of time, Apple had a range of monitors.

Of course, back then they were the big honky CRT monitors, but they had some monitors that had built in speakers to them and Apple called some of them the Apple audio vision or Apple vision monitors.

So vision was a word that's been in the Apple vernacular in the past.

And so they sort of pulled that one off the shelf to use it again.

It's funny to look at these old ads, Brett, because they have that.

Is it the Apple Garamond font that sort of fit?

I mean, even though Apple hasn't used that font in so long, when I look at that font, I don't need to know anything else about the ad.

I know it's an Apple ad.

- You know it's Apple, absolutely.

- Just because that's what they used in the 80s and the 90s and maybe even longer.

So anyway, this article was a fun walk down memory lane.

- Let's get to the actual Vision Pro.

- Yes, indeed.

- Several folks have reported on it because during the WWDC, We obviously saw the video announcement, but many in attendance at the WWDC keynote were journalists, right?

Or technology experts or so.

I think we talked about Marques Brownlee, for example.

He had an opportunity to try on the Vision Pro while he was there in Cupertino.

And now we've heard from several additional folks that had an opportunity.

And boy, this sounds like it was very set up, right?

It was very rigid.

- Very controlled, yes.

- Very controlled on exactly how Apple wanted these individuals to interact and to experience the Vision Pro.

But several good things, I think you'll link to this first article I'm showing here that number one, things that we didn't see.

We didn't see Tim Cook actually wear a Vision Pro either on stage or in video or anything like that.

Nor did I don't think any of the other Apple executives have one on.

And this is a story from Andrew Cunningham and RS Technica, just kind of reporting like that was probably by design.

Interesting.

- Yeah, there's no way that was accidental.

You know, he has his theories that if you wear something that's brand new, none of us are used to a headset like this before.

And so inherently you look a little dorky when you're wearing it.

And so his theory is Apple knew this.

And when they wanted the original story to come out, they didn't want people to be initially looking at these pictures of like, for example, Tim Cook, where in the Apple Vision Pro and people saying, wow, that just looks ridiculous.

And so as a result, although, as you pointed out, Brett, you know, hundreds of journalists were given previews of the Apple Vision Pro, but none of them were allowed to take photographs.

There was only one.

There was a single journalist that was allowed to record the journalists themselves wearing it.

And that was the report that was, it was Robin, uh, Robin, uh, Robert said last name on, on one of the morning shows.

It was actually a pretty good report, but that was the only one that somebody was allowed and it was very limited what they were allowed to show.

Every other report, people described the experience afterwards, but they weren't allowed to show it.

And so what that means was with that one exception of the morning show, um, the only pictures or videos that we have of people wearing it are in the Apple demo reel where it's, you know, carefully controlled.

And I agree it probably is on purpose.

I mean, I think Apple, you can debate whether they made the right decision or the wrong decision, but I suspect that the marketing folks at Apple thought, look, we want to get public acceptance for this device.

And so we want people to be talking about what you see when you're wearing the device and have six months to be thinking about that.

And then once the idea has become a little more normalized, then, you know, once they're actually being sold next year, well, then, you know, there's going to be all sorts of people and pictures and videos of people wearing them and people can make their decisions as to whether they look ridiculous or not.

But we've gone through these phases with technology.

There was the time where people were like, "Oh, well, I'm never going to wear white earbuds like you're wearing right now with the strings coming down because you look silly.

" And then we got to the point where everybody was walking around town wearing headphones.

And then we're like, "Oh, well, who's going to wear these little buds in your ear because you look like you're a robot or something?

" And now everybody wears ear pods walking around town with an an iPhone in your hand, you know, all of these things that may seem bizarre when they first come out, they do become normalized over time.

And I suspect that Apple is hoping that the same will be true with wearing something on your eyes.

- I think my favorite report that you linked to in Mac stories was Frederico talking about his experience of going into the demo room.

I mean, he, you know, just quickly, I'll explain just because I know you and I have both listened to several of these reports of people doing it.

But apparently Apple set up an entire building on like a soccer field, right?

They built a building specifically for this.

You had two handlers, I think, for each journalist, right?

It sounds like you had somebody that would go in, that they would, you know, one would kind of help direct the demo, and the other was just making sure that you were in the right place.

It sounds like it took a little over an hour for each experience, but half of that was like getting your face scanned, right?

And trying everything on.

And the 30 minutes was the actual demo of everything that you could see.

And it sounds like even that was pretty much the same in standardized.

It wasn't like everybody could just go around and do whatever they wanted to do.

But this report from Frederico was just really great.

I'm glad that you linked to it.

- Yeah, you know, when you read a bunch of these reports, they all, many of them start to sound the same because they were all run through the exact same demo in the exact same order.

So what becomes interesting is when people sort of have time to think about it provide a little more insight.

And this article from Federico does a great job.

And for example, he starts out by anyone listening to this, who watched the show Mad Men, which was such a great show.

There is this, I mean, one of the best scenes of what is one of the best shows on TV was when Don Draper talks about the carousel, which was the device that it was a real device.

And yeah, that you would show slides from, I guess it was from Polaroid.

And when he was trying to come up with the marketing idea for it, he's like, Oh, it's not just a way, Kodak, excuse me, the Kodak aerosol.

It's not just a way to show pictures on a screen.

It's a way to show memories and to share them with people.

And he, this, he has a video clip of this, you know, 30 seconds from the Mad Men show where Don Draper describes it.

And after you, I mean, I remember watching the show and after you listened to that, you're like, Oh my God, that's the most effective ad.

This is a TV show.

This is the most effective ad of all time.

And of course it is based on real life.

And I love that he, I never would have occurred to me to put that in here because one One of the most controversial parts of the demo last week was when people saw a recreation of a father watching his daughter blow out the candles in a birthday cake because people said, you know, you are going to be a totally dorky dad if instead of watching your daughter blow out the candles, you're wearing this thing on your face, you know, and it much like people used to criticize why are you taking video as opposed to just experiencing the moment.

But if you put aside that issue about whether or not you're in the moment when you're wearing this in your face, because I'm not, I'm not taking an opinion on that.

Maybe they're right.

But I will say that the people that have worn this to then watch the video subsequently, which is of course what the folks did, they have said that because it's a 3d video, which is something we've never really seen before, except for like 3d movies, it made the memory so lifelike that you really felt like you were there.

It's almost like if you look at a black and white photo of something from them, and then you look at a color photo, you're like, wow, the color photo has this whole new dimension of life.

And I have a sense from the people that have watched it that watching a 3D video adds life to a memory in a way that can bring people to tears.

And so he does a great job of describing why just this one feature of Apple Vision could be transformative.

I almost get goosebumps hearing you talk about it.

where in Frederico and Frederico even admits like that sounds a little silly, but just the way he's describing it, the way you're talking about it, too, Jeff.

I'm like that, that, that, that could be so incredibly powerful.

Yeah.

And he also talks about the idea of, you know, spatial computing, which you and I have talked about last week as well, that Apple saying, this is not just a headset.

It's a new way of computing.

It's a way that, you know, computing is no longer just a flat screen in front of you.

Whether it's an iPad that you're holding in your hand or whether it's a computer screen, but computing is instead all around you, every direction that you look, you know, none of us have experienced that before.

And Federico did a great job of describing how this is something new.

And so, you know, it remains to be, you know, is this going to be successful at the end of the day?

Are people going to actually buy this?

You know, we'll have to see, but, um, enough people like Federico have written articles like this talking about how transformative the device is that I really do think Apple has come up with something.

This is not just more of the same thing.

I think this is really a very, very different type of product.

You can argue that the Apple Watch, as useful as it is, is maybe just like a little accessory to your iPhone.

It's just like a little glance into what's going on in the iPhone.

But I don't get the sense that this is just an accessory to your iPhone or your iPad.

I think this is something different.

Now, we'll have to see whether people want this something different.

Maybe this is something people are not gonna buy.

I don't know.

- I'm ready.

- I really think Apple's got something here And this article does a great job of explaining that.

- I think this more than anything else that I've read or watched Jeff is hearing Frederico talk about it.

First of all, simply because he has done so much in-depth work, you know, from like an iPad and multitasking on the iPad.

And so hearing him talk about how you can use this, you know, first of all, it was just that, that emotional component there, right?

And videos and memories, et cetera.

But then from a productivity standpoint, exactly what you talked about, just to be able to bring all of that together in sort of like a different environment.

I am just, I'm even more sold than it.

I mean, he's even talking about like stretching out, you know, the windows and how he was doing it.

And I love this.

I hadn't even seen this that he kind of, I guess it must be on the web somewhere, but we talked about tapping with your hands, right?

And scrolling, but I didn't know like there's a zoom capacity with using two hands and rotate.

I mean, just little things like that, that I thought was great.

The other thing quickly that jumps out at me, not just from Frederico's piece, but you also link to a podcast called Cortex with Mike Hurley, which does a great job too.

He does a good job of explaining this.

But everybody I've listened to and read, Jeff, has talked about the quality of the video.

Because I think they're comparing it to the Oculus and others that have been out there in the sense that you put that on, you know immediately that you are in a rendered environment, a fake environment, if you were, a digital environment.

And when you put on the Vision Pro, It's not like, it's not totally realistic.

You can tell you're in, but the video quality, everybody has just said, is just phenomenal.

Like it's just amazing.

The other thing quickly that also I get from everybody is the eye tracking, Jeff.

Like everybody has said, in fact, I think in this podcast, Mike Hurley was just talking about, he goes, "I didn't even know my eyes could be that precise.

" Like it's literally tracking your eyes so that when you land on an app that you want to click into, it was so precise.

Like you're not like kind of, you know, moving your head or anything, just your eyes alone.

That was, those were things that got me excited too.

- Yeah.

So, I mean, two things I recommend.

I mean, if you're listening to this podcast and you want to listen to one more, Mike Hurley's podcast episode on Cortex is worth listening to.

And if you want to read something, the Federico Vaticci article on Mac Stories, both of them do a nice job of going one step beyond what a lot of the other reviewers did.

Yes, they tell you what Apple showed them, but they also go the next step and explain the significance of it and how it affected them.

And if you read and listen to those two things, I think you'll at least understand that what Apple is trying to do and why it really is something special.

- Still on this just real quick, we talked about, you know, when you put on the headset, you're not looking through anything.

You are looking at two 4K screens, one for each eye.

And before we get into this, 'cause I think you had some interesting links quickly here, is at least Jason and Mike Hurley, right?

Several of these people have answered a question that we had, Jeff, which was, what if I wear glasses?

How can I use the Vision Pro?

Well, we got an idea at least of how this is gonna work.

And just briefly, that when Frederico and Jason Snell and Mike Hurley all went into this room, they were apparently, it was like an optometrist that was sitting there.

They scanned their glasses, understood what their prescription was, And then they put in special lenses that are apparently magnetically attached inside the Vision Pro, Jeff, that would match their prescription so that you didn't even know that you didn't have to wear glasses.

Like in other words, there's gonna be some way that people are gonna have to deal with this and getting it.

But after that happened, apparently it worked so well because I never heard Jason or Mike or anybody else talk about that it didn't work, right?

It must've done pretty good.

And Federico said the same thing.

But it wasn't, yeah.

Apple wasn't the first to come out with these screens.

You have a link about Sony here as well.

But I just found that interesting that they are answering the question about even wearing glasses.

- Yeah, and I expected that to be a bigger deal.

I expected people to say that because of my prescription, I didn't get the full experience with when I had a demo.

And I really didn't hear anybody say that.

What I did hear people say is some people said that the device felt very comfortable on their head.

And other people said it just did not fit me right.

And Apple explained that, I don't know if it's accurate or not by saying that when the actual device ships, they're going to have a whole range of different sizes to get it faced to shape.

And they're going to actually scan your face with an iPhone to figure out exactly what size your face is because some people have a narrow face.

Some people have a wide face.

And so, and Apple just didn't have all those different sizes ready for the demo last week.

So my hope is that when Apple comes out of it, it, you know, whether it's working for your specific eyes, your specific face shape, it will be very individualized, but it will be hopefully a very comfortable experience.

Yeah.

So, yeah.

So, you know, this article was fascinating to me that when Apple showed off the Apple Vision Pro, I was like, wow, this is something new.

We've never seen this before.

Well, actually over a year ago, March of 2022, if I just turned on the whole YouTube, I could have seen a video from Sony showing off these new 4K displays that you put over each eye.

And it's funny because the device that the Sony folks are using looks nothing, nothing, nothing like an Apple Vision Pro.

But when they actually show the screens, it's like, oh yeah, that's it.

So this technology has been about there and I haven't seen anyone dispute this.

So I feel pretty confident that this actually is what Apple is is using for its device.

So it's just so funny that it's been out there in plain sight and we didn't even know where it would be.

Well, speaking of those screens, I've heard a couple of people talk about this.

You link to Ben Lovejoy at nine to five Mac that there's not a lot of these screens.

And in fact, these screens, the limits of these screens may may may may limit the number of vision pros that are going to be able to be sold.

It remains to be seen.

We can't even get one yet, but we'll see.

I always wonder about these articles, because how could any reporter really know what agreements that Sony and Apple have?

That's true.

But, you know, for whatever for what it's worth, if you believe this story, Sony only has the ability to make like 900000 of these a year.

And since I need one per eye, you cut that in half.

And that means a maximum of 450000 and Apple Vision Pro units in the first year, which doesn't seem like a lot.

I mean, Apple usually sells things in the millions, not the 500,000.

But then again, as I sort of pointed out today, maybe that's the reason that Apple felt comfortable setting a price of $3,500, which is a little bit higher because Apple's like, you know what?

We're not going to be able to make that many of them in the first year.

So let's not sell them for a thousand bucks and then we'll just sell out in the first day.

You know, let's, let's keep the price higher to, to, to, you know, note the fact that there's a lot of expensive stuff in here.

We spent a lot of time on it and that way it will sort of temper demand a little bit and hopefully, you know, I'm sure they'll still sell out anyway.

Again, though, I part of me like I see this article and I've heard it elsewhere.

This is just one, but I've seen number of people reporting the same thing.

So maybe there's some there there.

I don't know.

But then another part of me is like, you know, Apple, one thing Apple knows how to do.

It's how to source the different parts.

I mean, Tim Cook was the master of that when he was the CEO of Apple.

And I think that carries over to him being the head of the company.

I'm sure Apple will find a way to make more of these things.

But but there may be in very limited supply for the first year.

We'll see one quick little sidebar just because I think this is so great.

Riedel, too, is an app is a software developer, an app developer that has been around for a long time.

Both you and I are very big fans of Riedel's PDF expert.

The documents app that they have, they make an app called Scanner Pro, which I know we've talked about before.

It's probably been my pick several times just because I literally use this on every trip that I go to, to do one thing, scan receipt.

Now I've used it for other things too.

I've scanned books.

I've scanned magazine articles, all kinds of stuff like this.

Just from my phone.

So I have this on my phone and my iPad to use it on my phone most of the time.

And I do this all the time so that I can scan a receipt, throw the receipt away.

And, but then I usually upload it to Dropbox is the way that I handle it, Jeff.

So at the end of the month, I go into my Dropbox and I find all those receipts that I've scanned and uploaded.

Well, thank you, Riedel, for building in another little neat thing, which I haven't had a chance to test yet.

But now you can scan your receipts and then you can generate an expense report from the receipts that you have selected.

Now, I've always liked Scanner Pro because it was like $3.

99 way back in the day, right?

That was it, like the one time.

Now they've got a subscription model.

And I think in order to do this expense report, they now require you to pay $5 a month.

Little bit steep, I think, but could be worth it if this is interesting to you.

- I admit that it costs that much, so that's interesting.

But I do think it makes sense that if the app is already scanning a receipt, and since the app already has OCR to read the numbers in the receipt, why not make it smart enough to be able to pull out the total price, the name of the vendor, and then once you have that data, you could just go ahead and put it into a report.

So I don't mean to say that this is simple.

I'm sure it required some, frankly, some artificial intelligence to sort of figure out how to do this.

But since, like you said, Brett, so many people use this app to scan receipts anyway, why not go the extra step?

So bravo for coming out with this new feature.

I like it.

- All right, so that was our quick little diversion away from all the updates.

Now we're gonna get back.

Just at the very end here, we wanna talk about quickly that Apple TV wasn't really addressed a whole lot at the keynote, right?

It was kind of thrown into like this, this kind of smorgasbord of like audio and video updates on here.

But I like this article you linked to from Zach Hall, setting up your next Apple TV could be a little bit easier.

I like that, apparently we're gonna have some additional options for different profiles, right?

On the Apple TV.

- Exactly, and the only real Apple TV thing we talked about last week was the idea that you can use your iPhone with your Apple TV as a video camera for FaceTime calls.

- I'm excited for that.

- And that was the one thing that Apple pressed.

But it's nice to see that there's actually more coming to the Apple TV.

And so for example, when you're first setting up an Apple TV, you'll be able to transfer a lot of your settings from your iPhone or iPad directly to the Apple TV to save you the trouble of typing them all in again, which I think makes perfect sense.

And then another nice feature is that if you have two Apple TVs, you can transfer your home screen on one device to another device.

And we have that in my house.

I mean, we have our nice Apple TV 4K downstairs, but my older one, I just connected it to a TV upstairs.

And whenever I use the upstairs one, which I don't use very often, but when I do, like things are in different places and it's just, my brain knows what the downstairs one, how it's set up.

And so I'm actually gonna turn on this feature when it comes out.

So that way I have the same experience wherever I am.

And then another thing that you'll be able to do is change screensavers too.

I love, don't get me wrong.

I love Apple TV screensavers with those incredible drone shots of fascinating cities and nature and space and everything else.

They are just amazing.

But if you want something different, you'll now be able to change it.

So for example, if you want to have like some of your photo memories be a screen save over, that'd be pretty cool too to see pictures of your kids and your family and friends over the years.

So it's nice that Apple gives you the ability to change it up.

- Now, when you have your Apple TV, the actual hardware, then you'll hopefully get the Apple TV plus service, which you and I are big fans.

They just keep coming out.

And now, you know, you link to a story from Ed Hardy that kind of confirms what I think we already knew that Apple is doing a really good job with the content that they're putting on there.

In fact, it's even more highly rated than even, well now it just Max, not HBO Max, or even Netflix even.

And that doesn't surprise me at all.

And I feel like Apple is just really hitting some home runs with the content, you know, all the shows that obviously we've been talking about over all the years.

- Yeah, the source of the data is this company Just Watch, which is something that you can use for like figuring out where to go for streaming stuff.

And so, you know, I always, whenever you look at surveys and graphs and statistics, you're always like, you can probably view things in a number of different ways.

I have a little bit of a, you know, you know, you can make up anything with graphs.

But having said that, this graph says that if you just continue, if you look at all the different shows on the platform and what the average rating of them is, then Apple TV is number one, they're the best.

And the reason for that, I think, is Apple TV just doesn't have the junk on.

I mean, this is a graph that I actually agree with, Because if you look at Netflix, Netflix has some of my favorite shows, but then there's a lot of just total crap on Netflix.

That's, you know, who and the world.

I mean, I mean, of course one person's, you know, you know, crap is another person's, you know, so everybody has a different perspective perhaps, but Apple TV doesn't have a lot of stuff, but what it has is good.

I mean, not that there aren't shows in Apple TV that I don't think are of the same caliber as others.

It's absolutely true.

But as a general rule, if it's an Apple TV plus show, I'm going to give it the benefit of the doubt as being pretty good.

- I agree, I agree.

- And most of the time that's actually correct.

So, and I think that this is totally purposeful.

I think this was Apple's plan from day one.

When the service came out, Brett, and you and I said like, there was only four shows.

We sort of laughed at that.

I think Apple knew that.

They said, just give us time.

We're gonna build it up slowly.

But a few years from now, we're gonna have this service that's gonna have, I don't even know what the number is, hundreds of shows, but those hundreds of shows are gonna be pretty good shows.

- Yeah, and they're gonna be memorable.

I mean, just Ted Lasso alone.

- Right.

But you even just, you know, we've talked about, what is the, "Slow Horses.

" That's a fantastic show on there.

- So many good shows.

- "For All Mankind," "Severance.

" I mean, it just keeps racking up.

And you know that they're already recording several more.

And "Silo.

" I haven't started "Silo," so no spoilers, but I know I want to watch it.

And I think you linked to the- - It's good.

You'll enjoy it.

- Yeah, they just renewed that for another season on there as well.

All right, "In the Know.

" - "In the Know.

" - So a little background on this quickly.

My daughter, in fact, we're taking her to a college preview weekend right after we finish here.

So she's going to college.

So we just had graduation parties and everything.

And one of the things she wanted to get for herself, I guess as a graduation present, this is a biggie though.

She wanted the AirPods Max.

Now she already had like the AirPods Pro.

I think it was one of my older versions, but she wanted the over the ear AirPods Max.

You know, when she goes works out, like sometimes the AirPods would fall out of her ear.

So I warned her about this in the sense of, don't go to the Apple store and try it on.

Because if you do, then that's gonna be the only thing, 'cause she was looking at maybe not the Beats, it was like Sony's I think, you know, that has the noise canceling.

I said, my daughter, I have not gone and tried them on because I know if I do, then I'm gonna be about $500 lighter.

Well, she didn't listen to me.

She went to the Apple store, she tried them on, and now she has, they're really beautiful.

So I came back from a trip yesterday and she was waiting for me, and sure enough, she let me try them, and that was a mistake, Jeff.

They are fantastic.

I mean, first of all, I use my AirPods Pro almost all the time, exactly what you just were referring to.

I was in Chicago, urban city, lots of noise, and the train.

I mean, I just put my AirPods Pro on because I want to lessen the noise outside, right?

So I leave them in just walking around and I'm not the only one, everybody does it.

So I tried these on and boy, I thought the AirPods Pro did a good job of noise cancellation and they do.

But having the over the ear experience, just I might have to get it.

So anyway, this is my gadget for the day.

This isn't anything brand new.

Although interestingly, first of all, it really wasn't, I don't think it was addressed at all at WWDC, maybe in some of the other sessions, but it was certainly not in the keynote.

Like I don't know if they're coming out with a version two or what.

So I thought I found that to be a little bit interesting.

And then the second thing quickly is I've heard Mike Hurley and at least one other person talk about if you go and try on the AirPods Max, just the way that it's designed, the way that it fits, the materials that are used, it was very similar, they said, to the way that it felt putting the Vision Pro on their heads.

And I just found that to be interesting because it really, the AirPods Max is an amazing piece of engineering.

Just the headband on the top, which by the way, a lot of the reviewers of Vision Pro said there is an over-the-head headband, which Apple only showed, I think, once or twice in the actual video keynotes there.

But anyway, so that's my pick.

AirPods Max, don't go and try them on unless you might be committed to walking out with them because they really are that good.

And I just had never had an opportunity to do that yet.

So that's my pick for the day, Jeff.

- I have tried them on.

The noise cancellation is better.

In fact, as I'm speaking right now, there's some lawn equipment being used outside.

Hopefully you can't hear it through my mic, but if I had my AirPod Max on, I would not be able to hear them.

- You would not be able to hear it.

- AirPods Pro do a pretty good job of blocking external noise.

AirPods Max do a better job.

AirPods Max sound better.

I have tried them a number of times.

In fact, every time I go to an Apple store, I always put them on my head just to listen to them.

I have never actually made the purchase, but I've thought about it.

And what you said about the comparison between the AirPods Max and the Apple Vision Pro, I think it's brilliant because there really is, both of them are these devices that you put on your head.

They feel good.

It's incredible Apple design.

They're expensive, again, another similarity between the two of them.

But you don't see a lot of people using AirPods Max, but so many people that I know that have them say that they really love them and that they're really fantastic.

If you wanna, again, if you wanna have that style, the over the ear, people often call that the traditional beat style of over the ear headphones.

So speaking of- - It's gonna happen.

- Yeah.

- I'll have one soon.

- So speaking of, yeah, I'm sure you will.

I'm sure you will.

I half expected to see them on your head today.

So speaking of AirPods, here is my tip.

As much as I love my AirPods and I use them all the time, just like you do, every once in a while, something goes amiss with them.

And like, I might put them in, but the left ear is producing sound, but not the right one.

Or I think they're connected to my iPhone, but they're really not.

My iPhone says they're connected and they're not.

And whenever this happens to me, and I'm probably the worst person for this, because I'm not only do I use my AirPods with my iPhone and my iPad and my Apple watch, and they do a pretty good job of seamlessly going back forth between them.

But I also use them with my Mac computer where you have to sort of manual collective.

Plus I use them with my PC and who knows what in the world's going on when I connect them to a PC.

And so as I'm constantly jumping back and forth with the connections, I'm sure they get confused at some times.

But anyway, the simple solution, Apple has this page on its website that says how to reset it and their page has like 10 steps, but I think you only need the first three, which is your AirPods out and put them in the case.

wait 30 seconds and then take them out of the case and put them in.

Oh, 99.

9% of the time when I have a problem that works and solve the problem with it is only that I usually don't have the patience for those 30 seconds, because you know what?

It happens a lot for me, Brett is my AirPods.

Maybe, maybe they're connected to my PC and then somebody calls me on my phone.

And so I want to be talking to them with the AirPods and I want to very quickly move them over and of course it just doesn't work.

And so I don't have the patience to like put them in the case and wait, put them in.

But if I do this trick, that really does solve most of my problems.

So if you ever find your AirPods acting wonky, that's my tip is that give yourself a little patience, put them in the case, wait 30 seconds, take them out, put them on.

It should solve everything.

And so the rest of this, of these steps though, what there's a total of like seven steps on here that is, I would almost call this like a hard reboot of your AirPods.

And I've only maybe done this once or twice for my AirPods, just for the exact same thing you're talking about, they got confused or it wasn't, you know, something didn't sound right.

I have to look this up every single time because I don't know the steps and it involves like having the button on the little back of the case and putting them in.

Anyway, I do the same thing that you're talking about all the time.

You know, put them in the, in the case and then wait a while, but usually like yourself, I don't want to wait too long.

But anyway, the rest of this article is good too, that if something is just not working correctly, I remember my son one time had some, uh, had an issue exactly what you're we were talking about one side wasn't providing audio the same way we did this reset or this reboot as I call it, and it fixed everything.

So if something like that does happen, this is a good article to go to.

Woo, okay, lots of stuff, good tip, thank you for that.

I think we're on normal schedule.

So I'm sure we'll have more iOS 17 things to talk about next week.

So we'll talk with you next week, Jeff.