120: Spooky Fast Apples, Impossible Beatles Songs, and Dishwashers that Matter

Welcome to In the News for October 27, 2023.

I am Brett Burney from Appsinlaw.com.

This is Jeff Richardson from iPhoneJD.

Good morning, Brett.

Good morning, Jeff.

We want to say thank you to our sponsor.

We'll talk a little bit about them in a few minutes here.

Lit Software, who make some of the best legal focused apps, even though I hate to kind of

put them in a pigeonhole of legal apps, but TrialPad, TranscriptPad, you've probably heard

of before.

We will talk about them a little bit more in a moment because even more exciting is

I don't even know which one to start with, Jeff.

I mean, you know, Taylor Swift, Taylor's version of 1989 came out.

You have a teenage daughter.

I know that you know this just like I do, but that's not even the big news.

The Beatles might release a brand new song.

I mean, hello.

Not something that I have on my radar screen.

Right.

That's crazy.

But it has a technology angle to it because this would not have even been possible.

But for technology, apparently in the 1990s, the three Beatles that were remaining at the

time were coming out with the Beatles Anthology, which I actually got.

In fact, I remember my wife gave it to me as a present because it had that one new Beatles

song on it, which was for you, which is a great song.

But it was a song that they recorded because of some old tapes that John Lennon had recorded

in the 70s that Yoko Ono was able to find.

But there was another song on these tapes that the Beatles tried to make a song out

of and just the quality of the recording was just not good.

There was a loud hum and there was a single track with both the voice and the piano, so

they couldn't separate them.

But you fast forward to today and Peter Jackson, the guy that made Lord of the Rings and all

those other movies.

He also did that big Beatles documentary that was so wonderful, which I guess is on Disney

Plus if I remember correctly.

It was really, really good.

I think so.

But he was able to use his fancy technology to clean up that audio recording.

So some of the same technology that we often talk about as being arguably controversial

today on some of its uses, but what a fantastic use.

And I love there was a quote in this article here from John's son, Sean Lennon, that

was saying that, you know, the way that Peter Jackson cleaned it up, like this is absolutely

my father's voice singing and he is just as much singing on the song as any of the

other Beatles.

So it's sort of fun.

But who would have thought that we'd be getting a brand new Beatles song next week

on Weekend Today?

And I'm assuming it's going to be available on Apple Music.

I hope so, yes.

As you know, I mean, I just keep thinking back because I remember, you know, the Beatles

were famously holding out.

They were on Apple Records, right?

Or Apple, the Apple, which is so funny in that.

And they were holdouts from the iTunes store.

I mean, just to see all of this come full circle is a little crazy.

You mentioned that, Brett, because it was actually a big deal when the Beatles first

came to what was at that time the iTunes store.

And I guess Steve Jobs was still around at the time and they had a big announcement.

I even think it may have actually been exclusive for a small period of time.

So here we are again.

So I will definitely be using my Apple Music a week from today to listen to the new Beatles

song.

But too funny.

But wait, there's more.

A crazy week.

All of a sudden I see this email pop up.

What was that thing on Wednesday or maybe Thursday?

I can't remember exactly, Jeff.

I'm like, wait a minute.

Here's an email from Apple that looks suspiciously like the emails they send when there's a special

event planned.

There ain't no special event planned.

What is this?

There is a special event planned.

There is a weird time and a weird angle on this.

Here I've got the page pulled up, which has this Apple developing into the Mac Finder

face.

What in the world is going to be happening on Monday, Jeff?

Well, the email that went around had the tagline Spooky Fast.

Spooky Fast.

The graphic that you are showing off has the Apple changing to the Finder icon.

So you put those two together, you know, the Mac Finder icon, Spooky Fast.

You've got to think that this is going to be the Apple M3 chips, which were released

in the iPhone.

So like the brand new iPhone that you and I both have, the iPhone Pro, it has the iPhone

version of the M3 chip, but the computer version of it, which is called the M3, I actually

did not think that Apple was going to release until next year.

My guess is that maybe it's going to be coming out on, is this Monday night?

Yeah, Monday night.

Monday.

First of all, it's Monday.

I know it's, yeah.

They don't do Monday for Apple.

It's in the nighttime.

It's the evening.

Have they done this ever, Brett?

I don't think that they've ever done this.

Not that I know of.

No.

So why did they decide?

I mean, it's close to Halloween, so that makes it sort of spooky if it's nighttime.

But you know, maybe Apple just figured, let's do it and let's see.

Maybe more people tune in if we do something after hours than during the day.

True.

Who gets to test?

I have no idea, but it's, I mean, it is a, we've got Beatles songs, we've got Apple events

at night.

It is a crazy world out there.

Taylor Swift.

Who knows?

Anything is possible.

No kidding.

I mean, first of all, a couple of thoughts on this.

I mean, the fact that Apple does these now in, I guess, quote, virtual mode, right?

It's just videos.

I mean, they can release it at any time, so they have so much more flexibility as opposed

to inviting people to the Steve Jobs campus in person.

And I know you've listened to other podcasts like I have that some people were suspecting

that maybe, you know, five P it's 5 p.m. Pacific, right?

Which means that's 8 p.m. Eastern in the United States.

But it's like in the middle of the day or morning, like in China or Asia or India.

Like I don't know all the time, but some people were talking about maybe this is Apple making

a play for that or, you know, again, they don't have to do it at a, you know, 10, 10

a.m. Pacific time, which they don't really do.

You can tell that time is embedded in my brain because that's typically when Apple has these

announcements.

But yeah, it'll be interesting.

I mean, I mean, I just want to take like, you know, 10 seconds.

New iPad, maybe Apple pencil, spooky, fast air pods.

I mean, what what else could it be if there was going to be an iPad announcement, which

there could because they haven't had one yet this year.

I mean, it seems like to go an entire year with no iPad announcement.

So it wasn't for the fact that they released that new Apple pencil two weeks ago, because

if they were going to have an iPad announcement, surely, surely, surely held back the Apple

pencil announcement for another 10 days to this date.

But the fact that they got that out of the door first makes me think, no, maybe this

is going to just be all about the Macs.

And maybe maybe we'll be waiting next year for the new iPads as opposed to next year

for the new Macs, which is what I just assumed.

So, you know, I'll say one more thing.

I had, you know, there's a rumor they're going to come out with a new iMac.

I have a little bit of a totally personal thing.

I have a little mixed emotions if you can currently get the 24 inch iMac.

So the thing is, I was holding out for a 27 inch iMac.

And after a long time, yes, releasing it, I gave up.

I'm like, OK, they don't want to make big screen iMacs anymore.

So I bought a studio display that's 27 inches and a separate Mac mini to sort of make my

own sort of iMac.

So I have to admit, if they come out with a big screen, I could have just waited a couple

more months.

You know, but I have it again.

I'm thrilled that I have the setup that I have.

So I'm going to be very curious to see what happens on Monday night.

Bizarre.

Something else that was fairly spooky fast was my update this morning to my iPhone and

my iPad.

So iOS 17.1 and iPadOS 17.1 has come out.

Now we again, we've been talking about this.

I'm kind of you know, it's almost like these days I'm not surprised because Apple has been

doing such a great job, I think, of doing developer betas and public betas and, you

know, the stories and the blogs that you and I follow.

Most people are covering just about everything before it even comes out.

And so there's nothing like that that I feel like we have to discuss other than, OK, did

it work like, you know, now that it's in the actual public, you know, the actual public

release, does it look as good as it was supposed to look?

And you link to Max Stories today, Frederico went through and I think he would agree that,

yeah, it looks pretty good.

And he really does goes into some of the details here about what's what's nice and improved

in 17.1.

Yeah, we've got some things that we've been waiting for ever since iOS 17 was first introduced

to the world back in June.

Things like this, you know, you can start an AirPlay transfer when you're close to each

other and then it can continue over cellular or over Wi-Fi when you move apart.

And so that's gonna be nice for transferring files.

I mean, I would note just, you know, parenthetically, any time that you want to send something to

someone else's iPhone and you're close by, AirPlay is the best way to go because you

really get the full quality, the best quality.

If you know, I strongly encourage folks to take advantage of that versus texting it or

emailing it or something like that.

And it's now even better.

There's a ton of improvements to Apple Music in here.

I haven't even gone through all of it.

But I mean, just to give you an example, you know, if you make a playlist for I mean, gosh,

go back to the iPod days when you had a playlist, the album cover art for your playlist would

just be like four little album covers, you know, but now you can actually customize your

playlist cover art.

And I think the cover, I haven't tried this yet myself, but I think you can even like

have colors that move or something like that.

So it's a minor thing, but for, you know, kids that make playlists and share them, you

know, you can make some cooler, cooler playlists.

So there's a lot of improvements to the music app, but there's, but you know, lots of other

improvements too.

There's a standby improvement that if you have the 14 or 15 pro, you know, the, the

newest pro iPhones from this year and last year, they have the always on screen, which

is incredibly useful for standby mode, but now you can actually control how long the

screen stays on, which is nice to have a little more control over that.

That's a little fiddly things.

And you know, and it's not just, it's the, as you said, it's the iPad, it's the iPhone,

the Apple watch has a new operating system.

So I don't have it, but if you, if you were to have the brand new Apple watch, you know,

that new feature with the double tap your fingers to the screen move that has not been

enabled until like yesterday when the updates came out or Wednesday, whenever it was.

So anyway, so it's, it's a nice update to sort of, you know, move things along and get

some stuff implemented.

And then, you know, as you pointed out, we have 17.1 out today and already Apple has

a beta of 17.2.

So now we know what's coming next.

And you linked to a story here where they were just talking about it's that the journal

app, which of course I had forgotten about, even though they announced it at WWDC, but

I'm glad that you linked to a chance Miller talk writing about this in nine to five Mac

that like, Oh yeah, there's the journal app.

And I'm now that I see there was a picture from WWDC, they were talking about this and

that is not available yet, but it is supposedly coming out in 17.2.

Yeah.

And you and I talked last week, right about the fact that point two is typically when

they also add the new emoji updates too.

So you know, who knows, we're probably, I would guess a month away from 17.2 being fully

baked, but whenever it is, whenever it does come out, it's going to have some new features

like the journal.

And my guess is the new emoji too.

We'll find out.

Yeah.

I like this back, going back to Frederico, his story, he's like, I'll cut to the chase.

These are not big updates in 17.1 and they don't come with new emoji.

Like he just knows that's what most people are going to be asking about.

And then just quickly, you know, you know that I'm a multi music app guy.

Like I usually jump back and forth between Apple, Apple music and Spotify.

And I got to tell you one thing he talks about here is that now in Apple music, and it was

so confusing to me, Jeff, because if I liked a song, there was like a circle with a plus

that I could tap it.

And then there was also a heart and I didn't know which one did which to add it to my playlist

or add it to my favorite songs.

And now it looks, you know, in Spotify, it was just one button and it was very simple.

And well, now in Apple music, it looks like that they've kind of Spotify it a little bit

in the sense that you can just favorite it like it's just a star now as opposed to a

plus and a heart on there.

So I kind of like that they're doing some of that.

Yes.

So they're no longer calling it love a song.

It's now right for a song, which is probably an improvement to terminology.

Well, you know, that's a holdover from iTunes.

I remember that.

Like I used to have like, you know, was it it was maybe it was stars or hearts.

Now I can't remember in iTunes, but I would go through and I would I would love to like

peg a song if I liked it a lot, you know, put that in.

And the other thing quickly I just wanted to mention down here is bottom and iPadOS,

you know, on iMessages on the phone, if I wanted to do just a quick little thumbs up,

I mean, Apple calls this tap back, right?

You can do a thumbs up or you can do a little heart.

It's not really an emoji.

I mean, these are just little additional little tags that you can put on a message.

So like, you know, if my wife says, hey, I'll be home in a little bit, I don't have to like

actually type, OK, or see you soon.

I just tap and hold on that my message and then it pops up and I can just put a thumbs

up like, yes, got it.

Well, an iPadOS, I can't remember if I had to tap and hold on the messages there, but

it looks like Federico was talking about.

Now you can do a two finger tap on a message and it comes up with a little context menu.

Are you trying it right now?

I am trying it right now and I'm not going to work.

The tap back reaction, I have to see because in fact, let me let me do this right now on

my own.

Oh, interesting.

See, if I tap and hold on the iPad, it'll do it.

I wonder if it makes a difference if I have to go into full screen.

No interest.

No, that's not working.

OK, you know, he says two fingers, right?

You know, two fingers click on a message.

Oh, maybe it's on the trackpad.

Let me try that on the trackpad.

Yes, it is.

So you have to.

So it's a trackpad.

OK, yeah.

And I have mine right here.

And sure enough, if I tap with two fingers on the trackpad, not the screen, I can get

that available ability to do a tap back.

But I can tap and hold my finger on a message on on this on the messages on the iPad.

This is really getting a little too confusing.

Yeah, but you know, I like to know that.

Yeah, go ahead.

Yeah.

While we're down this rabbit hole, you know, today in iOS 17.1, when you have tap backs,

you're still limited to those six different functions.

You got the heart, you got thumbs up and thumbs down.

You got the I know the exclamation points and the question marks.

But I think it's in 17.2.

So the one that we that's, you know, just now coming out of beta probably next month.

I think that's going to be the one that you can use any emoji for a tap back.

So if you wanted to have, you know, a silly clown and use that as a tap back or whatever

you wanted to do.

But I like that.

So that's a feature that we know is coming at some point in iOS 17.

Not out yet.

Not out today in 17.1.

But I think I think it's coming in 17.2.

That even gets me more excited than more emoji.

I mean, honestly, because it's like I like the thumbs up in the heart, but I'm like,

I want to add more like I don't even care about would just add even if Apple just add

standard ones, you know, just add more options.

I don't even care if I have to do my own emoji, although that would be fun.

But you know, I know you use teams quite a bit and I use both Slack and teams.

And that's one of the things that I know that I can do even on those applications.

Like anytime that somebody does it, I have a whole host of availability of, you know,

adding I call it an emoji, but it's really this sort of this tap back.

It's just like a little extra message on that.

So interesting how that's going to go on that.

Hey, breaking news here.

The iPhone 15 is pretty popular.

I like this.

I like that again.

Chance Miller, nine to five mag AT&T says iPhone 15 pre orders were the highest quote

in many years.

So we haven't had Apple financials, right?

We haven't had a call from Apple financials to kind of read the tea leaves of how good

they're doing because they don't really sometimes don't give all the all the numbers.

But we have heard from AT&T and AT&T based on the numbers from AT&T.

They're pretty happy with how many people have purchased the iPhone 15.

Yeah, many, many years ago, Apple used to actually release numbers for iPhones.

They would not break it down by model.

So we didn't know if the if the pro was selling better than the non pro or anything like that.

But they would say the total number of iPhones they had sold.

And you would guess when there was a new model that most of these sales were high.

And so you could sort of have a sense of, you know, when people were really interested

in buying iPhones, they stopped doing that a few years ago.

And so nowadays, all we have is just, you know, generic phrases like it's been selling

better than ever or fantastic numbers.

But usually amazing quarter, we have to wait for it.

We have to wait for Apple for that.

And now AT&T is you have to assume what AT&T is saying is probably what, you know, Verizon

and T-Mobile and everybody else is saying.

Sure.

Right.

And, you know, anecdotally, this makes sense to me, Brett, because, you know, I don't know

that it's just a small sample size.

But like the people that I sort of talk to, I have heard a lot more people talking about

buying new iPhones this fall.

I don't know if it's something about the iPhone 15, or if it's just it's been enough years

since the last big iPhone came out or the economy or you name it.

But whatever it is, I do have a sense that this is going to be a very good year for Apple

in selling iPhones.

Yeah.

And it sounds like AT&T and others will concur with that.

So that's good.

We've talked about smart homes several times before.

I am still kind of a holdout.

I just haven't like jumped into that whole hog.

I kind of live vicariously through you and your smart home.

But we've talked also about matter, M-A-T-T-E-R, which is sort of like a standard that a lot

of companies, including Apple and Google, have come together and said, hey, let's standardize

the technology or, you know, it doesn't require like to be connected to the internet.

In other words, it's just a standard so that all of the smart devices in your home now

today, even including fridges and robotic vacuums, now can all talk with the same kind

of technology.

So in other words, it's sort of that same protocol so that, you know, there's not like

different versions.

Anyway, I know that was a really messy way to explain this, Jeff, but I know you know

a lot more.

And this Verge article actually did help me understand matter a little bit better.

Yeah, it's a great article.

I mean, I'm very excited about this matter standard.

I already have a couple of devices that support it.

And of course, most importantly, Apple HomeKit has initial support for it.

And you know, the hope of the matter standard is that we no longer have this world in which

some smart home stuff works for Amazon and some works for Google and some works for Apple.

I want to have a world where I can buy any product and it works with all the technology

and everything just talks to each other.

Can't we all just get along and live in harmony?

So that's the hope of matter.

But it's like beetles.

Exactly.

But the matter 1.2 standard, which was the one that was just announced this week, it

includes a lot of devices that weren't part of the standard in the past.

And it's OK.

You know, you jokingly refer to refrigerators.

And I have to admit, is it necessarily to know?

I mean, what would you even you wouldn't turn your refrigerator on or off for a remote?

I know you wouldn't want to do that.

Maybe you could see what the temperature is inside the refrigerator.

Yeah, right.

I don't even know.

But but something like a robot vacuum or a smart alarm, that's, you know, a good one.

I have a Nest smoke alarm at my house.

Right.

But it is proprietary.

So like I have to use the Nest app to interfere with it, to interface with it.

I can't use HomeKit for it.

And some of these other things like, you know, laundry machines and air purifiers and room

air conditioners.

So these are, you know, perhaps some of the lesser popular smart home items, but they're

still for some people things that they really enjoy using.

And so let's get them into the matter standard.

So, you know, step one is having them in the matter standard.

We have that now.

Great.

Correct.

Step two is going to be Apple is going to have to say that its version of the home app

and its version of HomeKit will work with matter 1.2.

Who knows when that's going to happen?

I hope it's soon.

And then step three is going to be the manufacturer has to say either we have a new version of

our device that supports matter.

Or sometimes what you're seeing and you've seen this quite a bit is people can update

the firmware of a current device and they can make it support the matter standard, including

matter 1.2.

So you know, it's a couple of steps that have to happen, but step one is to have the standard

in the first place.

And so my hope is that in a couple of years, you know, I will be able to, you know, interface

with my smoke alarm and my other, you know, smart devices in my home using the Apple technology.

And again, for me, I'm worried about Apple, but if you're an Android user, you know, likewise,

you could with it's an open standard, so you could use it too, no matter what you have.

So it's interesting though, because the first half of this article talks all about all the

cool new things about the matter standard.

And then the second half of the article is like, okay, no, here's the real world.

We got to wait for everybody to come on board before we can all take advantage of this.

Yeah.

I think the most problematic step of your three steps is step three, because we're talking

about all of the manufacturers like Whirlpool, they mentioned here, Whirlpool, Panasonic,

LG, Hyre, you know, I'm it's like, can everybody agree that like, they want to include this

matter protocol into all their products?

I guess I would just think it's sort of a liken it to like, car manufacturers, right?

Is everybody supporting car play kind of a thing, even though you want to support the

Android side as well.

But yeah, I don't know.

I don't know.

It just, I feel like this is a future that I want to have, but I don't know how realistic

it's going to be.

We're going to get there.

We're going to get there eventually.

I agree.

I agree with you.

But I just feel like I know that some people, you know, some manufacturers might try to,

you know, go rogue and say, no, we don't want to join this.

You know, we have something better and you should use our app and our app specifically.

And like, we customers don't want that.

Like I don't want, I want a world that you're describing, Jeff.

I want to live in your smart home basically is what I'm saying.

Even get a smart dishwasher.

I love this.

I mean, to me, out of this list of all the things you're mentioning here, the dishwasher

I can start is because I can't tell you how many times my wife and I are up in bed and

we can't remember, did you start the dishwasher?

I don't know.

Did you start it?

Like, I just want to check it down there and like, you know, determine whether it finished.

Anyway, that kind of stuff.

It's pretty exciting there.

From smart refrigerators to immersive maps.

This was a, yeah.

So this is Google maps and right now, and I, I assume, you know, I think actually Apple

maps when I looked at this, Jeff, it seemed like Apple maps has something similar already,

but maybe not quite to the, to the extent that this app advice website story is talking

about Google maps as a slew of new features.

But the really the one they focus on here is immersive view for routes or routes, if

you will, which I love because I'm always looking at the general map version first,

right?

If I want to see directions, sometimes I'll jump into the satellite quote view because

I want to see like, okay, does this road go this way or is it a one way road or you want

what building I'm looking for landmarks sometimes, but it sounds like that this could even be

better this immersive view.

Yeah.

It's unclear to me if all of the features they're discussing in this article are currently

available on the iPhone app.

Some of them might be on the Android app.

Oh, good point.

I mean, I guess they're all coming.

I mean, I'll tell you though, this is when I was playing around with it, Google maps

is really cool because you know, one, one aspect of what they're talking about in this

article that I tried out last night is let's say that I have, you know, directions I'm

going to be in another town, you know, for a trial or something like that.

And so I want to see what, where do I go from the hotel to the, that's one that I might

use as a lawyer all the time.

And so instead of just seeing the overhead, you know, bird's eye view of a map, which

is, you know, somewhat useful, you know, what the street names are and stuff like that with

Google, you can actually say, okay, I want to take advantage of this street view technology.

And I want you to give me this turn by turn directions.

And so right there on my iPhone, I can say, you know, it says at the bottom of the screen,

step one is you're going to, you know, go to this corner and take a right on, you know,

second street.

And so then right there on your phone, you can see the entire full screen of your iPhone,

this intersection of second street.

And you can have it turned on that as I move my phone around, it, it, it, it says if I'm

turning my head, I can see around.

And so I can, and you can do that step by step for every single turn.

And so like the place where you merge into the interstate, you can get a sense of what

that looks like.

And if there's a really important turn, you can take a time and say, okay, now I can actually

see when I get to this turn, I'm going to see this big yellow building right to the

left.

And so that, you know, and it's great to sort of preview beforehand.

So that way when you're driving and of course, while you're driving, your, your car will

be telling you you're going to be turning and stuff like that.

But if your brain also knows, oh yeah, this is that turn that I see the big yellow building.

There it is.

Now I know, you know, it just, it just helps you.

So you know, Google has always been fantastic at this and this, this feature of immersive

routes and stuff is really, really cool stuff.

Really neat.

Yeah.

I feel like some people listening to us would be like, okay, that's great.

You know, I've got the list, like it says, turn right, you know, at main street, but

I'm a visual guy a little bit more Jeff.

And that's the whole thing.

It's like, I know we have the list, like you have, you know, step by step directions and

that's great, not taking anything away from that.

But I'm also like, okay, it says turn right at main.

Wait, is that, is that main coming up?

You know, there's the, I can't see the street sign exactly.

And you know, or maybe it's hidden somehow.

Anyway, just having this visual, it's hard to, it's hard to understand unless you're

looking at some of the pictures here from this, this article, we'll link to it in the

show notes of course.

But it's just really like, I welcome that, you know, I still compare, apparently I'm

a multi-map user app user as well.

I still compare Apple maps and Google maps.

And I got to tell you, as you know, I keep going back to Google maps.

I just feel like they are, it's a little bit more reliable for the driving that I do or

the areas that I go, especially when I travel.

And I'm just glad to see that they are continuing to improve it with this way.

Something that I'm not happy about, I am happy about the Google maps.

I'm not happy about my Apple one subscription going up in price again.

And I like this article you linked to from John Gruber, of course, a daring fireball

and he goes into some good dissections of why, first of all, I love how he noticed that

he goes, I would link to this story as a press release from Apple news, but guess what?

Apple hasn't posted the fact that they are raising the prices.

It's just, we've got to heard, I guess, from other various sources that the prices are

going to go up for Apple TV plus Apple arcade, Apple news.

And then the Apple one subscriptions are going to go up $5.

I kind of agree with John Gruber at the very end here.

He goes, okay, $5.

I like it too much.

You know, it's worth it.

I agree.

I think I could have swallowed $2 a little bit easier.

Yeah.

I mean, there's so many things.

I think we were even talking about you and I weeks ago that Disney plus is going up in

price and Netflix is going up in price.

Netflix prices are going up substantially because Netflix, what they, they have found

that they actually make more money if you have a lower priced plan that has ads built

in.

And so, you know, they would rather you have a cheaper plan with ads, but I don't want

ads when I have streaming Netflix, you know, that gets in the way.

And so I'm going to always pay more, but now that's going to be more expensive.

And so, I mean, and I know this is the world that we live in today.

Things are more expensive.

Groceries are more expensive.

I mean, everything is getting more expensive.

That streaming services, you know, it's like once a couple of them do it, I think the rest

of them are like, you know, we can do it too.

And I'm talking about streaming video, but as you say, it's not just the streaming video,

Apple TV plus, it's also Apple news.

It's all the Apple one.

It's all, it's all the Apple services.

Right.

So everything is just getting more expensive.

And I guess my, my curmudgeon angle on this Jeff is like, okay, Disney is going up.

Netflix is going up.

Apple, come on.

First of all, I think you can afford it.

And second of all, if you don't go up, you could have leveraged that a little bit to

maybe grab some additional subscribers to that.

Right.

I mean, the fact that it's, I don't know.

That's what I'm saying.

I just like I would.

And one other thing quickly I wanted to ask is this right somewhere in here, John Gruber

says that Apple TV debuted four years to Apple TV plus, sorry, the subscription is that four

years ago because he says in here that it has doubled in price in just the four years.

Is that, does that sound right?

Is that correct?

I try to find where he says when it first started, it was four 99.

I remember that.

And so whatever.

Right.

So maybe so.

And that must've been about four or five years ago.

And now that's a bad comparison for my mind because when they started, you know, you had

like what, six different shows on it.

So it, whereas nowadays, good point.

Very good point.

But from that standpoint, you get a heck of a lot more now than you did at the very beginning.

So that, that I don't think is, but I guess, I guess that is another way to look at it

is that the price of the service has doubled.

So I, I'm willing to just keep it on until Napoleon comes out.

Have you seen that trailer for the Napoleon movie?

Yeah.

And isn't that coming on Apple TV?

And that other one, the, the, the Leonardo DiCaprio one, the, the, oh, uh, flowers, killers

of the killer moon or flowers.

Yes.

And killers of the flower moon.

What are those?

I mean, it's in the theaters right now and people are saying it's getting a lot of Oscar

buzz.

I mean, it would be interesting if Apple got the Oscar for CODA what a year or so ago.

Yes.

Right, right, right.

And get an Oscar because of this.

It's like, you know, that was easy there.

That's why it's worth the price increase.

It's Oscar winning.

I guess.

And again, you know, it's a, it's a pill that I'm willing to swallow right now just so that

people know.

And I'll link to this.

If you have just Apple TV plus it is now currently 699 a month, but it's going up to 999 a month.

And then Apple news is 999 a month.

It's going to go up to 1299 per month.

And then if you want the all big Apple one bundle, the premier Apple one bundle, we are

currently paying in 3295 per month, which I remember when I started maybe about a year

and a half ago, Jeff, it was only like $29.

It was 30.

It started at 30 bucks.

Now it's 33 and it's going up to 38 and you know, over a relatively short period of time

going from 30 to 38, I mean, again, $8, but it's $8 every month and it adds up and it's

everything else.

I know.

Okay.

I'll, uh, I'll just grip my teeth on that.

How about some see through USB-C?

I love this.

I love this.

Let me, let me just tell you a little adventure I had this week.

So I had, I got the iPhone 15 pro right about maybe a week and a half ago.

Love it.

iPhone 15 pro of course has USB-C for charging.

I just got a rental car.

The rental car has carplay, but only wired carplay, which means that the rental car only

had USB-A connector in the little console.

So I have plenty of USB-A to lightning cables, Jeff, but I don't have USB-A to USB-C.

Does that make sense?

You follow?

I had to buy one of those for my car.

Okay.

Well actually I'll take that quickly back.

I had one cable that was USB-A to USB-C and it's in your car.

Well no, no, I went and plugged it in.

Jeff, this is what we're talking about.

You and I have had this.

I went and plugged it into my rental car and it didn't work.

It didn't charge and it didn't actually even connect with carplay.

And so I'm thinking to myself, you know what?

This is disappointing.

First of all, I thought the rental car didn't have carplay and I was getting ready to like

drive right back to the rental car place.

Second, I'm like, okay, it doesn't just not work.

Is it like the rental car is not that old?

I mean, what's going on?

And my son, God bless him, he was like, dad, I think this works.

So he has a 12, an iPhone 12.

He has USB-A to lightning cable.

He went into the car, plugged it in and guess what?

It worked.

So I'm like, okay, come on now.

What's going on?

So I ended up going of all places.

This is something I did that we talk about to an office max, like office supply store.

I'm standing there struggling, Jeff, whether I should get like a $25 cord from Belkin or

I think it was a 999 cord from a company.

I think it's a Tiva or, you know, it's one of these like knockoff type of, I mean, nothing,

maybe a Tiva is great.

I don't know.

But it was obviously not like an anchor or Belkin or something that I know.

I ended up going with the cheaper version and it works great.

So it was a USB-A to USB-C. So I was lucky, but this just continues to frustrate me, Jeff.

Like, how was I to know?

Because I'm sitting there talking to the cashier and I'm like, you know, I might see you in

about 35 seconds.

I'm going to go out to my car.

I'm going to try this.

And if it doesn't work, I'm going to come in and replace it for the $25 one.

So anyway, that was just a big lead up to this article, which I thought was fantastic

that you linked to from LumaField.

It is, they've actually, what is it?

CT scans of USB-C cables, even with Adam Savage, which is just actually wonderful.

And like you said, you get what you pay for.

Yeah.

When you look at sort of the x-ray CAT scans here, you can actually see into the little

plug area and you can see how some of them are.

I mean, even with my own eyes and I don't know electronics, but I can see that some

of these are very simplistic and others are very sophisticated.

And the reality is, is these plugs, especially the Thunderbolt ones.

I mean, it basically is a little miniature computer inside of a cable.

You don't think of it that way.

You think of it as just being a cable, but the things that it's doing to make it work,

there really is a chip in there and everything else is very sophisticated.

But you wonder why, you know, why does Apple have a USB-C?

And to be fair, it's not just USB-C, it's USB-C and Thunderbolt 4.

But why would they sell a cable for $130 when you can walk into the store and buy one for

10 bucks, like you just said.

For $999.

Right.

This is the reason why, is because there is a lot more going in there.

Now, the problem though, is that consumers don't know all the time, do I need to spend?

I mean, the dilemma that you faced at the store was the perfect one.

Did you have to spend more on the Belkin one or did you less on the Noname one?

There is no way to know.

Sometimes, sometimes you can look at the box and it will say that it's a power cable as

opposed to a data cable.

And because the cheapest one is the power only.

And so if you just see that it doesn't say data, then you're like, okay, well maybe this

one's going to be too cheap.

But I've heard people say that they purchased a USB-C cable that says it's for data and

it still doesn't work for car play.

Whereas a more expensive one might.

So it's a rough world out there.

I feel like we say this every week.

I love that Apple's using the standard.

I just wish the standard was better.

What they really should have done is part of the USB standard should be that at the

very end of the cord, you need to put on here some little indicator of, you know, this is

rated number one or this is rated number four so that people could look at it and say, this

one is less expensive, but it does less.

This one's more expensive.

But instead they just see a bunch of cables that all you say USB-C and there's no way

to know what it's going to work with.

You're right.

And because we've talked about this, I looked like at the very, very, very, very fine print

on these boxes that I was looking at Jeff.

And some of them were talking about data transfers.

And then of course, you know, I love marketing people, but sometimes when marketing people

get involved, it's like they come up with these terms, you know, that just really confuse

even more like, you know, high speed cable, but they don't mention that.

I know that's what I'm saying.

And anyway, I'll link to this story because I didn't watch this entire video with Adam

Savage, but he had the people from LumaField on and just the very beginning of this, when

they're talking about the Apple's $130 USB-C cable, just like what you said, and you can

see it right here at the very top of this story, there's a whole chip.

The computer chip is right there.

And I liked how Adam Savage says, for years, we've been saying that the iPhone has more

electronics than the Apollo Lander, right?

Right, right.

It's like it has more computing power than the Apollo Lander.

And he says, this $130 USB-C cable from Apple might now actually have more computer power

in it than the Apollo Lander.

I mean, it really is amazing what they're doing there.

Where you at segment?

Hey, we haven't talked about a where you at segment in a while.

But just one story here, which I thought was fantastic.

Apparently, a gentleman from Los Angeles was in Austin, Texas.

He went and took a little bit of a dip into Lake Travis, which is a popular lake for boating

and everything.

Unfortunately, he had an Apple Watch Ultra on his wrist that came off.

Somehow, it slipped off and it went to the bottom of the lake.

And he tried to get it back.

He even hired a scuba diver, right?

But they could not recover it until you take over, Jeff.

Well, I mean, I was going to actually defer to you because, as you know, Brett, because

you own an Apple Watch Ultra.

Yes.

When you buy it, you have a choice of some of those special bands, right?

And one of them, I don't think it's the one that you got, but one of them that Apple sells

is the scuba diving band, which is made for going into deep water.

It's incredibly secure.

But this gentleman was not using that band.

He was using just a regular sort of rubber band.

Maybe it was the Solo or whichever one it was.

And as a result, when he was underwater, the watch slipped off, which I can totally see

happening.

And when it happened, he knew it happened.

He knew exactly where it went down.

He even dropped a marker, whatever.

Yeah, he said a marker.

Right.

Yeah.

Something to mark the spot so he could get it, but couldn't find it.

But the miraculous part of the story is that three months later, somebody else found it.

And because that he had used his Find My app to put it in lost mode, once somebody recovered

it and plugged it in, you know, when it came back to life, it said, this belongs to so

and so.

You know, call this number to return it.

And he was able to get it back.

So it's a, it's a great, I mean, the idea that after being, what was it?

Three months at the bottom of a lake and it still works.

That's pretty impressive for a watch.

Pretty impressive.

That's the ultra.

Do you think that if it had not been the ultra, it would still work?

I don't know.

But they, they really pushed this to right here.

You can say the Apple watch ultra, um, it has water resistance, right?

Not waterproof water resistance to a depth of a hundred meters.

So I'm not really sure how far down he was.

He was 30 feet down when he lost it, but I don't know how far down it went.

Maybe it says somewhere.

Yeah.

It went further down there, but three months it stayed there.

And like you said, he was able to put it in lost mode because of the Find My app, just

like you said, so that when somebody found it, when they did actually find it, they plugged

it in, it charged up and sure enough, it had the message.

And apparently he must've gotten pinged on his Find My app that it was actually found

and it was actually to recover.

He just says it's a testament to Apple's engineering.

And I mean, cause he said it's been working perfectly ever since that he got it, he got

it back.

That's really just a, that's, that's, that's pretty amazing.

We want to say thank you to our sponsor lit software.

So we talked about this a little bit last week because you and I have known the developers

of lit software for many, many years.

In fact, you have written about them on iPhone JD quite often, Jeff.

Just last week, I believe you wrote an article about their transcript pad app that will synchronize

video with text now, which is pretty incredible.

So that's my favorite app.

I mean, they have so many other ones too.

They've got the trial pad app to present evidence of trial and doc review pad, which is great

for dealing with a bunch of documents.

So I mean, there's lots and lots of tools that lawyers can use.

Yeah,

Absolutely.

And that's the, that's the whole thing about it is that it's pretty amazing what they have

come up with because I remember in the very beginning, I mean, just like you said, in

2010 when the app, when the iPad came out, we know the developer Ian and Tara that they

knew that the iPad was going to be a tool that probably a lot of litigators and attorneys

even would use.

But it's not just that.

I mean, obviously for students and medical devices, I mean, there's so much potential

that was there.

So when they started developing right away, it just so happened that Ian and Tara were

focused on sort of the trial aspect of it.

They were trial consultants.

And so trial pad is an app that is for giving presentations where you can do call outs and

things on documents.

Transcript pad is for transcripts, which is something that we usually get in, you know,

when we go to depositions for witnesses or when we go to court hearings, doc review pad

is for basically reviewing several documents in a collection and then tagging them, whether

they're responsive or not.

They also have exhibits pad, which I got to tell you, I haven't used a whole lot, but

it just came up the other week when somebody was asking about an easy way that they could

take a couple of iPads with them to a deposition.

And instead of handing like, you know, a massive three ring binder of paper to the witness,

they wanted to be able to lock down an iPad and hand it to the witness for those documents.

And the exhibits pad app is great for doing that.

And then they also mentioned, they also mentioned on here another app that we have been very

much expecting timeline pad, which would do timelines, but it hasn't been released yet.

What we would like to talk about quickly today is that, you know, if you are interested as

an individual to go and get these apps, you are welcome to go to the app store just like

for any other app and you can download any one of these apps, trial pad or transcript

pad or doc review pad, and you actually get a seven day trial.

It's great because it's fully open, fully unlocked, and you can go through and try it

out for a few days, make sure that it works for you and your firm or whatever the scenario

is going to be.

And then right there in the app, you can purchase a subscription.

So it's an annual subscription price of $399, which I know sounds like a lot, but I have

actually talked with them many times and you have too about the fact that it really supports

them tremendously in being able to offer all of these additional apps and all of the improvements

that you and I watch this.

You wrote about it last week and the fact that they can do the video sync with transcript

pad in there, and that's only because they are supported by this annual subscription.

So you could go in somebody at my firm that's buying legal software all the time.

I mean, this is very, this is very inexpensive for legal software, but anyway, go ahead.

Exactly, exactly.

Well, so one of the things that they came up with, speaking of your firm, just because

it's large, there are some firms that have two attorneys and maybe each attorney just

goes and gets their own personal version on their own iPad with their own Apple ID or

their iCloud account, right?

Because typically when you go to the app store, you're connecting and purchasing it with your

own Apple ID.

But larger firms, or just because we know Ian and Tara, there are many companies or

corporations or in-house counsel departments that are using the same apps and they don't

want to just have each individual purchase their own version of the app.

So they know that these companies want an enterprise program.

So that's what Lit Software released, maybe, I don't know, a little over a year ago, maybe

a couple of years ago to where large companies, large firms that they want to purchase multiple

versions of the, or multiple subscriptions for their individuals, they can go through

the enterprise program.

You have to actually purchase, if you've got 10 or more, that's when this kicks in for

this enterprise program, and I know that a lot of people do many, many more than that,

sometimes even several dozen subscriptions.

But the great thing about this, number one, is that a law firm like yours, Jeff, or others

that I've worked with, they can purchase, say, 20 subscriptions, right?

And then the way that Lit Software has done this, they can assign those subscriptions

to individual iPads without the actual individual having to use their own personal Apple ID.

I hope that makes sense on there.

It's just a great way because then, let's say if somebody leaves the firm and they want

to, or they need to reassign that subscription to another iPad or another individual, they

can do that easily.

Now, that takes just a little bit of coordination to make sure that you've got this list and

you know which Apple ID is assigned to, or I've even gone into firms, Jeff, where sometimes

there may be five or six firm-owned iPads that anybody can use, right?

So it's not necessarily tied to a single actual individual or an attorney or so, and you can

use these enterprise subscriptions for those as well.

Sometimes if you're going to trial or going to a presentation, you can take these iPads

and they are firm-owned.

Anyway, the enterprise program just basically allows a law firm or a company or an organization

of some kind to manage multiple subscriptions that can be assigned to iPads or reassigned

to different iPads at any time that they need.

You can sign up for a year.

You can sign up for multiple years, like either two years or three years at a time, and if

you pay up front, you get a huge discount on that first year.

You can reach out to them.

I'm going to include the page in the show notes there.

You can get a little bit of a proposal if you wanted to get some more specifics on that,

but just a really neat option for companies that want multiple subscriptions.

Again, this was a big problem that I think Lit Software has solved very well because

there have been a lot of companies that say, we don't want Jeff Richardson and Brett Burney

to buy their own individual with their own iCloud.

Frankly, sometimes, Jeff, like you know, some attorneys don't want to pay their own money

for software that they're using for the firm.

This is a fantastic workaround from an enterprise program that you can get from Lit Software.

The last thing I would add is that you don't have to be a huge organization for this to

make sense because even if you're a small law firm, if you've got six attorneys that

want to use it, maybe three paralegals, and maybe one more accountant you can have to

assign or just to assign to a regular firm iPad, you can easily get to that 10 number

without being a huge organization.

So it's a great program that they have.

And by the way, every subscription includes access to every app that they do.

So these are individual subscriptions.

So it's like every iPad then that gets this as part of the enterprise program gets access

to all the apps.

So it's not like you're, you know, getting short shrifted or anything from all those

aspects.

So anyway, I'll link to it.

And we just want to say thanks to Lit Software for sponsoring us.

We are big fans of all of these apps.

We can certainly go into, you want to know some details about any of these apps.

I do a lot of training on these apps.

Jeff uses them on a, almost on a daily basis.

And we can certainly answer a lot more questions.

So thank you Lit Software for sponsoring us today.

In the know.

So here's what I call the confusing press dance with my AirPods Pro, Jeff.

With the iOS 17 release, something that we knew was coming with the AirPods Pro was they

were going to change some of the physical interactions with the AirPods Pro, right?

Not that big of a deal, except that I found myself now muscle memory has been getting

myself confused a little bit.

So for example, if I needed to answer a phone call and I had my AirPods Pro in, I would

just click the AirPods Pro and it would answer the phone call, right?

If I needed to hang up and I, on a phone call, I could just click or press my AirPods Pro

once to hang up.

Now with iOS 17, what they did, they changed this so that now you can still answer a call

by pressing once on your AirPods Pro.

But then while you're on a phone call, you, if you press it once, it doesn't hang up the

call, it mutes the phone call and then you can press it again to unmute the phone call.

But then now if you want to hang up a phone call with your AirPods Pro, you have to double

press or press twice on your AirPods Pro to actually hang up the call.

Does that make sense?

So it just is confusing to me and I was going in and looking, I don't know if I can do this

now because my AirPods aren't connected to my iPhone, but you can go in and you can change

this around.

I wanted to change it so you can still press once to answer the phone call and then you

can go in and say, you know what, I want to press once to end the phone call.

But if you say press once to end the phone call, now to mute yourself, you have to press

twice.

Like if you go into the settings, it will automatically change that for you.

But I kind of do like the press once to mute.

It's just that now I have to remember, no, pressing once now doesn't hang up the phone

call.

I have to press twice to hang up the phone call.

So my tip is when you've got your AirPods Pro connected to your iPhone and you're on

iOS 17, just go into your settings and at the very top there you can see, once you're

connected you'll see that it'll say your AirPods right there.

You can tap on that and you can just go down and there are three of the options there.

You can change whether you want to press once or twice to answer the phone call, once or

twice to mute, but it's not going to let you, you know, it's not going to be confused.

If you choose press once to hang up, then you're going to have to press twice for mute.

If you press once for mute, you're going to have to press twice to hang up the call.

So just go in and take a look at that.

Just familiarize yourself with that so that you're not confused as much as I am with my

AirPods press stance is what I call it now.

It's a good tip, but it's also a good just sort of public service announcement of, you

know, how they work a little differently.

I think it makes more sense because it makes more sense that you don't want to click your

AirPods and accidentally hang up your phone call.

Doing a double click is a more intentional action and I think that's better.

And it's nice to know that they have that change.

Good tip.

So my tip is something I did not expect to be talking about just a week after last week.

Do you remember last week we were talking about this post by Stephen Hackett on 512

pixels, where this is the part you're going to remember, Brad, his wife was dressed like

a hot dog.

That part you remember, right?

Yes, I do.

I got that.

All right.

You got that in your head.

And the problem that we talked about last week was that when you want to take someone's

picture and put it on the front of your iPhone, you will often want to make it so that you

don't want like the time if it's your wallpaper or if it's the contact picture, their name,

you don't want it over the top of their head.

So you want to sort of push them down a little bit, push their face down.

But the problem is there might not be space to do that in the picture.

So the tip that Stephen Hackett offered was using generative AI like Photoshop to actually

build extra trees and sky and stuff like that.

And I thought that was a pretty clever tip.

And then 17.1 comes out this week and Apple has their own solution and their solution

is very elegant.

So what their solution is, is if you are creating wallpaper in front of your iPhone, right?

Or if you're assigning a picture to a contact, like let's say I wanted to, you know, say

anytime that, you know, Brett Burney calls me, it's going to have this picture on it.

I can use a picture.

And then if I want to sort of, you know, take your face and move it down a little bit on

the screen so that at the top where it has your name, it's not covered up.

I can just pinch, you know, when you pinch a picture, it makes it smaller.

And in 17.1, what Apple will do is the place where your picture ends, it will do sort of

this blur effect.

It sort of, it takes the colors in the picture and sort of gradually does this Gaussian blur

to like a blur.

But it basically, it's a very, it's, you know, it's not like the generative AI that's creating

trees and creating blue sky, but it's just this very subtle fade into a sort of a blur

effect and it works really, really well.

And I have gone back and people that I have assigned a picture to their contact, but the

picture, it was a, it was a closeup of their face.

And so it's really wide and stuff like that.

I have gone back and I have pinched, you know, just to make their face a little bit smaller

and it's, it's a much better contact photo.

So, you know, it doesn't use, it probably has some artificial intelligence of some type,

but it's not, like I said, it's not like the generative AI creating trees where a tree

doesn't really exist or creating blue sky.

It's just doing this fade.

So I had no idea that this was even a feature.

If I had known that this was going to be in 17.1, I would have waited last week to say,

let's talk about two different solutions to the same problem, but little did I know.

So it's just, that's an Apple solution because it's so obvious.

You pick your picture, you pinch it if you need to, just to make it smaller.

Apple takes care of filling in that extra space in a way that makes perfect sense.

And I just think it's really impressive.

Okay.

So how do I get there now?

So I'm creating a new wallpaper.

Is that right?

Yeah.

So you can do it through wallpaper or you can do it through a sign in contact, but when

you get to the point where you pick a picture, so there's a point where you say, you know,

select a photo from your photo album, just choose any photo.

And then once you have chosen your photo, by default, the photo is going to be, you

know, from the top of the screen to the bottom of the screen.

So then just use your fingers to pinch a little bit.

And as you make the photo smaller, you see how it puts at the top or bottom, wherever

it needs to be.

It just fills it in.

So it's basically expanding the canvas of your photo.

So you can move it around wherever you want to put it.

It's really, really cool.

That's amazing.

Oh my goodness.

Thank you.

Okay.

This is now going to cost me a lot of time today as I, as I go through and try that out.

Wow.

And that's just built in.

I did not.

That's something I did not know.

Wow.

Neither did I.

So once you update and I guess people that have been using the beta, maybe they knew

about this, but I just hadn't seen it reported.

And then once 17.1 comes out, there it is.

So when you update your phone this week, if you haven't done so yet, you can take advantage

of this new feature.

Fantastic.

That is great.

Woof.

Okay.

Lots of surprises.

We'll have a lot to talk about next week as well.

I'm sure you and I will be texting Monday evening at approximately 8 PM Eastern, 7 PM

Central.

We want to thank our sponsor Lit Software again.

Thanks for being a part of this.

And Jeff, we will talk with you.

Well, I'll talk with you next Monday, but we'll talk with everyone else next Friday.

Sounds good.

Thanks, Fred.