(upbeat music)

- Welcome to In the News for September the 1st, 2023.

I am Brett Burney from AppsinLaw.com.

- And this is Jeff Richardson from iPhoneJD.

Brett, if it's September, you know what month this is.

- Well, it's, you know, some of the big news.

Let's just jump right in.

The most important story that you reported on this week,

Jeff, was your daughter able to go through

1,860 text messages?

- Not what I thought you were gonna say,

But you're right.

That was interesting.

I know.

[LAUGHTER]

I can't believe you--

You posted that she had a bunch of messages.

And that was a great screenshot that you had this past week.

I actually sent that one to you.

I texted that one to you when I first saw that picture, Brett,

because I just had to share it with somebody.

I'm like, that's just crazy.

Crazy.

How can you possibly have that many text messages?

But putting aside that the Messages app does support

four digits, which is good to know, it is Y2K compliant,

and it is four-digit compliant.

The second biggest news of the week.

So your daughter got scooped, of course, this week, because that would have been a good

story just on its own, Jeff, if you put it on iPhone JD.

But Apple scooped your daughter.

Finally, as you are getting to hear, we have an actual date for the Apple announcement

where we think Apple is going to announce the iPhone 15.

I mean, many, many rumors and speculation point to that for sure.

Apple has announced that on September the 12th,

that's a Tuesday, I believe at 10 a.m. Pacific time,

there will be an Apple event

and boy, this logo looks really cool.

- I know, it's exciting.

So I mean, we have next week

and then which is gonna be a short week

in the year of the United States.

And then the week after that, that's on Tuesday.

So it is just right around the corner

that we're gonna get a new iPhone

and you know, the rumors say new Apple watch

and perhaps even new,

perhaps even some new AirPods.

- Oh, and ear pods.

- They gotta have something to fill out the events.

And now that Apple is doing these prerecorded events,

you know, they move at a quicker pace than before.

So they've got room for more announcements in there.

I'm sure we'll see more about the new iOS

and stuff like that.

But of course the big news in everybody's mind

is the new iPhone.

You know, what are we gonna say?

- Yeah, and like I said,

everybody's been talking about this.

You know, we have been talking about it,

including us over the last several weeks,

that this is the typical,

the calendar year when Apple typically will announce

the newest iPhone as they do pretty much have every year now

the iPhone 15 is slated to come out.

Now in specifically what colors

that the iPhone 15 is gonna come out

and specifically what models is going to come out.

That is really what has kind of left up in the air, right?

Jeff and exactly what we're gonna get here.

- Yeah, one of the rumors it's interesting.

This one's gonna be on September 12th.

The first, I think this was the first time

that Apple started it's now seemingly inevitable trend

of announcing new iPhones at September.

It was also on a September 12th back in 2012.

So that's 11 years ago.

And 11 years ago to the day,

that one was an interesting one, Brett,

because do you remember which iPhone

was announced 12 years ago?

That would have been the iPhone number five.

- I was gonna say five, yes.

- And the iPhone number five sticks out

for a number of reasons, including the taller screen.

But the big thing that iPhone five moved away from,

30 pin connector. So 11 years ago, Apple said, we are done with that big clunky 30 pin connector.

We are going to move to lightning. And here we are 11 years later. And the rumor of course

is that Apple is going to say, we are done with lightning and it's now time to move on

to USB-C. And this one isn't even as much of a rumor. I mean, as I understand it, the

EU regulations are sort of requiring that new smartphones have a USB-C connector. So

Apple has a little bit of a defense here that they can say,

hey, they're making us do it, you know,

at least in Europe they're making us do it.

But I think there's a lot of advantage,

but I see that you're starting to link to,

I mean, this is, is this going to be controversial?

I mean, what do you think, Brett?

Do you think that the public at large,

do you think people are gonna be like,

oh, I can't believe I need to change to a new connector?

Or do you think that people are familiar enough now

with USBC?

I really don't know, what do you think?

- Yeah, you had a couple of great links here,

what you're referring to from John Gruber,

Derry Fireball and Jason Snell over at Six Colors,

is that if indeed that Apple now moves the iPhone to USB-C

because we're using MaxRoute on my Mac laptop is all USB-C,

the iPad Pros are all USB-C.

It's just really, I say not just the iPhone,

but the iPhone accessories.

You just held up your AirPods Pro

is that I have a lightning cable

that I keep for not only my iPhone,

but also the AirPods Pro to charge them up.

Also, I have that, what is it called?

The MagSafe Duo, right?

The little thing that opens up

and I can charge my phone and my Apple Watch.

That is lightning cable as well.

Like I still have lightning cables around.

So these stories that you're linking to here

is both speculation from John Grubb and Jason Snell,

which I thought they both were very balanced

in the fact that, listen,

for those of us that are techie nerds,

we're comfortable with USB-C.

In fact, we see the writing on the wall,

this is gonna happen, it should happen,

and we're gonna be prepared for it.

and we've already got a bunch of USB-C cables lying around.

But Jeff, I also do think even folks like my wife,

my lovely wife, who is, you know,

just by the factor that she knows me,

she's a little bit more, you know,

ahead of the tech spectrum than probably most of her friends

and stuff, but she, I know, is going to be annoyed

because it's like, she's got a cable

that she's been using for years, that are lightning cable.

And it's like, all of a sudden,

well, wait a minute, this doesn't work.

I know my mother, for example,

who I've got her on an iPhone for many years.

She's very comfortable with the charger that she uses.

She's gonna try plugging in if she gets a new iPhone

and it's not gonna work.

And I just, you know, they also reference here

in this story is that 30 pin connector,

exactly what you referenced.

And I felt like, you know, there was a lot of backlash

'cause it was a different connector altogether.

People had to get new cables.

I think we have made that transition fairly smoothly.

Both Jason and John here talk about the fact that,

hey, there is more USB-C cables around today

than there were lightning cables

because that was a brand new connector, right?

Back there in 2012 when Apple released that.

So anyway, that's sort of kind of a circular arguments

on just different thoughts that I have on this.

I think it's going to go better

than probably the 30 pin to the lightning change

just because people already have some USB-C cables

but I definitely think there's gonna be some challenges

in there as well.

I tell you what will help

is that if Apple does bundle USB-C cables

with all the new iPhones, right?

I mean, that was one of the things

that I think they did right back in 2012.

They bundled lightning cables with all the new iPhones.

In other words, if they just make sure

that they provide that cable there for people,

I think that will help smooth things over just a little bit.

- Yeah, it's interesting because there was a certain segment

of the population of users that were upset in 2012.

Apple's gonna make us get this new connector.

And part of the complaint was that it was proprietary.

But it was always amazing to me because lightning was just unmistakably better.

I mean, it was so much smaller.

You could plug it in either way.

I mean, everything about it was better.

I mean, I can see the argument that USPC and lightning are very similar.

In fact, that might be for me an argument for change.

Sometimes when I'm looking in my bag, you can't, when you look at the end of it, you're

like, wait a minute, is that one a USPC?

Is that one a lightning?

Because they're very similar and they're both reversible.

So there's not, except for the fact that one is proprietary and one is an open standard,

There's not a huge difference.

You know, I guess one of the difference could be speed.

And that's not because of USB-C per se.

It's that, and this is one of the things that I hate about USB-C is that USB-C is both a

standard for a plug.

It's both a shape and it's a transport protocol.

So, you know, every USB-C cable is not alike.

You can look at two USB-C cables and unless they're marked in a special way, you can't

even tell that some of them are much faster than others.

And one of the related rumors for two weeks from now, less than two weeks, is that on

the iPhone Pro, maybe all models, but at least on the iPhone Pro models, they will allow

you to use a super fast transfer method through one of the fast versions of USB-C, which is

particularly useful because if you've ever taken HD video on your iPhone and then you

want to go home and edit it and bring it into Final Cut Pro or something like that, the

The big bottleneck is it's so slow to get the video off of your phone and you can just

sit there and you can wait.

You can plug it into your computer to your Mac or your PC and you can download videos,

but it takes a long time.

And so if you could have like a super fast connection, that would actually be something

nice to have.

And so I think that would be an advantage of USB-C, but then it brings up, you know,

you're going to have to make sure you've got the right cable and you can't just look at

the cable.

So there's going to be some confusion that comes along with USB-C.

I do think that overall it is a good change and I'm glad that Apple is making it, but

it's absolutely something that people are going to be talking about.

And I know that we think, yeah, go ahead.

You go.

No, I was just going to move to a different topic, which is just another one of the things

that people are talking about is that maybe the new iPhone, instead of having for the

pro model, instead of having this sort of a stainless steel is that it might have titanium,

which is lighter, which will be interesting.

I know they have a titanium, they still sell it.

They have sold in the past, the titanium model of the Apple watch.

So that'd be another interesting change.

- Right, the Apple Ultra is titanium.

Yeah, and I love it.

Okay, I can't move just yet, 'cause I gotta go back.

One thing I was just thinking brought up is that

when we switched from the 30 pin connector

to lightning connector, I still had some iPhones

that were 30 pin or iPads that were 30 pin.

And then I had iPhones that were lightning.

So here's the other thing just quickly

to your original question, Jeff.

I know when I move to an iPhone 15, guess what?

Daddy will have a lightning or a USB-C connector

for the iPhone 15, but guess what?

That my wife and my kids are gonna have.

They're still gonna have the older phones

with lightning cables.

So in other words, I think, and somebody mentioned this,

maybe Jason did in his piece,

is that we're still gonna be a mixed household

in the sense that we're gonna have lightning and USB-C.

And just something quickly also that you mentioned

when you were talking about it looks very similar.

I have moved, I think really on your suggestion

a few months ago, I have moved to the fact that

when I get a USB-C to USB-C cable,

I have a specific color that I get from Amazon.

So that when I look at my bag of spaghetti

and I need to find the wire that I need,

I know immediately what it is

because it's a specific color.

And it's like, most of all of these are white

and everybody likes to have the white cable

'cause that's what Apple usually ships with.

But it's like, you're right, I have to look.

Sometimes I have a USB-A to lightning cable

and I have a USB-C to lightning cable, Jeff,

because sometimes the, you know, some of the, the, the

the plugs and the blocks that Apple ships are USB-C.

And it's like, I get infuriated

because every time I inevitably will pull out the wrong one.

So just to go back to, I just had

I just had a few more griefs that I had to say

on the, on the, on the change.

And I know it's the right move.

- Yeah. At least for now

it's mentioning the high speed version of USB-C.

I mean that the high speed USB-C, which is Thunderbolt

I understand those are actually thicker cables.

So maybe it'll be a little obvious to your eye, but you know

you're looking at a bag, a thick cable versus a thin one, who knows? They're also very expensive

to these Thunderbolt cables. So it's going to be a transition period. I mean, I'm already in a point

where when I travel or heck just in my, in my bag, I carry every day, I've got both USB-C to lightning

and of course, USB-C to USB-C. And so we're just going to be in this transition period. You know,

I remember for many, many years after we moved past 30 pin, I was still sort of carrying some

30 pin stuff with me just in case, because you never know if you encounter something and have

- Exactly.

- And then you finally get to that point

many, many years later where you're like,

okay, I'm done.

You know, I'm not,

the 30 Penguins can all go stick in a drawer somewhere.

The lightning stuff, I have no doubt.

I am going to be carrying around lightning cables

for a very, very long time.

Just for either backwards compatibility for me

or for family members, like you say.

But then eventually, eventually we'll get to the point.

- Okay, I'm sorry, one more brief.

Because here's the thing.

If Apple announces the iPhone 15 USB-C,

they better Jeff announce also updated AirPods cases

because I don't want like all of the iPhone accessories

that I just mentioned, like you better update all of those

because are you still gonna have an iPhone 15

with USB-C connector and then have an AirPods case

with lightning?

It's like, that would just infuriate me more,

but you know, who knows?

I mean, they will eventually do it a bit.

They don't do it, you know, on the 12th, on September 12th,

but anyway, okay.

- Yeah, this one too, my little MagSafe battery packs

that I'm holding here. - Yes, thank you,

the battery pack. - It's got lightning.

You know, there's all these-- - That's lightning.

- There's gonna be all of these little things.

That's the thing, you know,

wouldn't it be ironic if the battery pack

is the one thing that I need the lightning for?

You know, there's gonna always be something

that has lightning. - I know.

- It's gonna take a while.

It's gonna take a while.

- Okay, okay, so let's go back to what you were talking

about 'cause this is actually, you know,

I'll start my griefs here.

Titanium phone or as Jason Snell even mentioned

and I'll piggyback on your titanium rumor here, Jeff.

What about an iPhone Ultra?

- Yeah. - We have the Apple Watch.

We have the Apple Watch Ultra, which I'm a big fan of,

which the Apple Watch Ultra, by the way, is titanium.

And I love it because it just is not heavy at all.

And I gotta tell you, my iPhone 14 Pro,

when I compare it to like my wife's iPhone 12,

my 14 Pro is so much heavier, Jeff.

- Yeah. - There's a lot more battery

and a lot more stuff in there.

I know it's not just the aluminum aspect of it,

But Jason thinks maybe an iPhone 15 Ultra.

Could we possibly see that?

Which at that point, I feel like the price on the Ultra,

on iPhone Ultra, it's probably gonna be up the same

as like a MacBook Pro.

I mean, it's just gonna start getting ridiculous.

- His theory is that that might be a new,

I mean, it's just a marketing,

what they call it is what they call it.

But his idea is that, you know, you have the iPhone Pro

and then you have the iPhone Pro Max,

which is the larger model.

He's like, if it's just the same sort of larger version

Well, it makes no sense to have a new name, but if Apple were to add something extra special

to that largest, most expensive iPhone, then maybe it would justify a new title.

And you know, the one thing, and I think it was just last week that I was, or maybe two weeks

ago, I was telling you is that I hear these rumors and I sort of speculate myself that the,

they might be having this periscope camera and maybe it'll only be in the large model of the

iPhone pro. And it's going to be tough because I've always avoided getting the larger iPhones,

But if it is a real big difference in camera quality, gosh, I might consider spending at

least a year on a larger model, even though I think I might regret it.

I just don't know.

And I may end up going back.

So that would be something that, you know, if I hear iPhone Ultra announced in 10 days,

I'm going to I'm going to be excited, but also a little nervous.

And, you know, I'm going to be on edge until I see all the details because we shall see.

But it does make natural sense.

I mean, as you say, the Apple Watch Ultra has been such a big hit.

People that have that thing like you and many others all seem to love it.

And so and people love their iPhone so much, you know, just from a marketing standpoint,

if you could have something as the iPhone Ultra, you know, that people are going to buy it

just based on the name alone, just to get the best, you know, and go from there.

So it would not surprise me, not surprise me.

Just just to see what it's like.

So I'm trying to think how many years now that we have had just like there's an iPhone

And there's an iPhone pro and iPhone pro max, right?

I mean, they seem to change just slightly every year

because we used to have the mini.

That was the iPhone 13 was the last time

we had an iPhone mini, right?

And so it's like, are we going to have an iPhone, an iPhone

pro, and then will we have a max or an ultra?

We just don't know, obviously, on some of this.

But in this article that you linked to from Jason Snell,

he was even referencing back the iPhone 5 or the iPhone 5S

or the iPhone 5C in 2013, you know, when Apple tried to like kind of break off a little bit

and maybe have a different type of a phone, you know, that may appeal at this point, they

were kind of going, I think, on the lower side, like different colors, it was a plastic

back.

But you know, he says the iPhone 5C was a little bit of a flop.

It was a great idea, he said, but people just didn't really gravitate toward it to your

point that you were just making.

If there's a bigger and a better option, and if people can, you know, tweak it just a little

bit to get into that bigger, you know, to that bigger, better

kind of a kind of a layer.

Maybe they'll go for that instead of maybe a lower end phone.

We'll, we'll just have to see.

Yeah.

I'm just looking at my sort of notes from history.

So the first iPhone comes out in 2007, of course.

And then we talked about the iPhone five in 2012, which was the

change from a 30 pin to lightning.

And then two years after that, when the iPhone, cause after the iPhone

five, it was the iPhone five S and then two years later in 2014, it was the

iPhone six, and that was the first year that Apple had the iPhone six and then also the

six plus, which was the bigger version.

And so since 2014, so it's been what, nine years now, they've had, you know, at least

that market differentiation between the smaller.

And of course I say smaller in quotes because even the iPhone six was much bigger than the

original iPhone.

And then somewhere along the way, they also in 2016, they came out with the S E. So now

they had sort of a different line.

So you know, this differentiation among the iPhone nine, and now we're at the point where

There's all sorts of different iPhones.

You can get the SE, you get the pro, you get the, you know, the, the, the, the

lesser version, big or small, the pro version, big or small.

So there's just so much differentiation among the line.

So, um, so it's, it's, it's interesting.

It will be very interesting to see what happens on Tuesday, September 12th.

Uh, I know you and I, as usual, we'll be watching it.

We won't do anything live, but we'll certainly have a lot to talk about on

that Friday, whatever that Friday will be in September,

two weeks from now.

Very, very exciting.

You know, talking about this confusion a little bit

on the market of iPhones reminds me

or makes me think of the market on iPads.

There's a few iPad links that you had in your post today,

but it just made me kind of thinking on a tangential side,

Like how many iPads are available today?

We have the iPad, we have the iPad Air still, right?

And then we have the iPad Pros.

I guess not too many more models.

- And then the iPad Mini too.

- And then the iPad Minis is still available on there.

So yeah, like in the iPad is still a touch ID

if I'm not mistaken, right?

The iPad Pros or face ID.

Anyway, just really crazy.

Just getting to the point here

to kind of round off that iPhone discussion.

I hope that Apple will kind of consolidate

and maybe or aggregate some of those models

to just make it a little bit simpler.

But anyway, it just, to me, it's sort of the evolution.

I was even thinking of the X when the iPhone X came out,

then we had the XS and the XS Max, right?

It's like, it just is gonna continue to evolve

and I think Apple is just gonna continue to try to see

what's gonna stick on there.

But let's talk about the iPad quickly.

Couple of stories, one that you mentioned,

which I thought was interesting,

is Jason Snell talking about the redesign

of not just the iPad, but maybe the keyboard

that they sell for the iPad as well, the magic keyboard,

which I gotta tell you, I'm a huge fan of,

but to Jason's point, I think that he made in here,

there's lots of other keyboards

that are available for iPads today,

but Apple really has the leg up on this

because simply they make the iPad.

They know exactly what the iPad, the size of the iPad,

they know exactly the measurements

and the weight of it at all.

And so they can design an actual keyboard that works.

I've been thrilled with my magic keyboard,

even without a function key row

and even with a smaller kind of a track pad.

I'm still very happy with it today.

- Yeah, the origin of all of this sort of step back is,

I think all of these stories,

I think in some ways come from a rumor

a couple of weeks ago from Mark Gurman at Bloomberg,

which was that Apple may have a new iPad this year,

but that it'll be next year

when the iPad will have something new,

some sort of a new design.

And so just to give a, for instance,

although this is minor,

I have the big iPad Pro, which is the 12.9 inch

and Mark Gurman says the next version

is gonna be the 13 inch.

Now, how much of a difference in size between 12.9 and 13,

but it's the idea that it'll be sort of starting fresh,

starting new.

And so that makes people think, well, if the iPad,

at least the iPad Pros are gonna start new and fresh,

what could they add?

What should they add?

And then it gets into the bigger picture of accessories

and that gets you to the keyboard and stuff like that.

And I want to come back to the keyboard too.

I will say though, that the interesting thing

about the iPad Pro and the theme of some of these stories

that you're showing in the screen right now is,

depending upon how you look at it,

it's a glass half full or glass half empty.

I love my iPad Pro to death and I use it every single day.

I love the 12.9 version with the big screen,

et cetera, et cetera.

But there's a sense that a number of years ago,

the iPad comes out in 2010

and it starts to sell like gangbusters.

And a couple of years later,

I mean, the sales charts are just off the wall.

And then of course it started to sort of tank

as people had an iPad,

they realized that they stick around for a long time.

You don't have to replace it every year like the iPhone.

And so it plateaued, but before that plateau,

a lot of people speculate,

and I think there might be something to this,

that Apple itself thought that maybe the iPad

was going to be the new personal computer.

It would sort of replace the Mac.

And the idea would be that it would be so powerful

that you can get everything done.

You've got your keyboard, you've got everything.

And that's really all that you need.

Of course, then that changed because the iPad itself hits a plateau because there are limits

on what it can do to keep the iPad so stable that it's not going to crash all the time.

It severely limits multitasking.

It limits the ability for things to run in the background, which limits what third parties

can do on like a Mac or just about anything as possible or a PC.

And so there's a limit to what the iPad can do for good reasons.

But and then at the same time, Apple came up with the A-series chips, which are just

so much more powerful.

Intel chips that the Mac started to take off.

So the transition, that fork in the road that people thought that the iPad might become

the Mac, I think it ended up going the other way.

But where it leads you today is things like the iPad Pro.

You know, can you, for example, just use an iPad Pro?

Can you travel with only an iPad Pro?

You can, but you have to know going into it that there's some things you're not going

to be able to do on the road because there are just some things the iPad is not the best

device for.

And I get around that limitation when I travel because I keep my PC on in my office all the

time.

And so if I'm on the road and I need to do something that only a "real computer" can

do, I can just use something like a LogMeIn or some virtual access to bring the PC up

my screen, do what I need to do on the PC, and then go back to my iPad.

And for me, that's a perfect solution.

But if I didn't have access to the PC within an iPad or the Mac within an iPad, if you

go that way, there would be some things that I couldn't do.

So it leads to all of the speculation of what the next iPad could be, what it could do.

And that brings us around to the accessories too, because as you say, the Magic Keyboard

is something people love the Magic Keyboard.

I've never had one because it just doesn't fit my personal needs, but I know that people

love this thing.

And yet it has limitations, like you said, because of the way that it has the design,

there's not really space for the top row of keys that you would have on a computer keyboard.

And so you'd have to sort of redesign it.

And probably as I think Jason speculated in his article, if you're going to make a bigger

keyboard that has more keys, you're going to probably need to make the base of the keyboard

heavier, which might be a good thing because you could stick a battery in there and therefore

it could like maybe recharge your iPad when you're using the case.

So that would actually be nice.

But you know, if you're going to, you know, so that's sort of the full circle.

If Apple is going to rethink the iPad or at least the iPad pro and rethink some of those

accessories what should it be adding into it?

I mean, this is what everybody's wondering about now.

And there's all sorts of interesting ideas

about what might come.

- I'm gonna push back just a little bit

on some of your comments, Jeff,

because I remember in 2010,

when Steve Jobs introduced the iPad,

and I distinctly remember a slide that he had behind him.

And on one side of the slide, he had a phone,

and on the other side of the slide,

he had a MacBook Air or a Pro, I forget.

It was a laptop, a MacBook laptop.

And he said, we are going to introduce something

that we think is a third category of device,

something that fits in the middle.

And it was like a big question mark in the middle.

He's like, everybody already has a phone.

Everybody already has a computer.

And we at Apple want to think, is there room in the middle

for yet a third category of device?

And you remember that day, he even mentioned

the iPad doesn't need a keyboard.

It doesn't need a mouse.

It doesn't need a stylus to use any of that.

All you need is your finger.

And so I have always gone with that, Jeff,

that the original vision of the iPad

was not to replace a laptop.

Now, it's funny because as soon as we started talking

about the iPad all those years ago, Jeff,

I know you got the same questions I did.

The number one question is, ooh, ooh, the iPad.

Can it replace my laptop?

I'd love to replace my laptop.

And I would always look at them and say, why?

Why do you want to replace your laptop?

And it was usually an answer like, well, it's too heavy.

Like, hey, if I can get by with something that's less,

that's fine.

But Apple did change from that, Jeff.

I remember that little commercial that they had, right?

Where the kids like laying in their backyard

and the mom's like, hey, are you using a computer?

And the kid's like, what's a computer?

They're using an iPad.

In other words, it replaced everything.

And I know now, we all know,

initially Apple didn't release a keyboard for the iPad.

Now they have a keyboard.

They didn't initially have mouse support.

Guess what?

Mouse support now, Bluetooth mouse support.

They didn't initially have a stylus.

You had to get different styli.

Now Apple sells the Apple Pencil,

which is the best stylus available for the iPad.

The point that I get to is I still fondly remember

that original vision, which I think at least Steve Jobs

portrayed on that stage in 2010, Jeff.

And I still think of my iPad initially

as a third category of device.

Here's the number one example,

at least from my professional career that I use.

When I wanna read a PDF, which is many pages long,

I could pull a PDF up on my widescreen computer screen,

which means I only get to see

half of that document at the time.

And I can scroll and I could use my mouse to highlight,

but you know what I prefer to do?

I prefer to pull up that PDF on my iPad Pro,

where I can see the entire page as if I had printed it out,

and I can use a stylus and mark it up.

You know what else I use my iPad for?

When I take notes.

If I'm sitting, you and I have talked about this many times.

If I'm sitting in a client meeting,

I could bring my laptop, I could open it up,

and I could type all of my notes right there.

But you know what I instead prefer to do?

I like to have my iPad right there with my Apple Pencil

and take notes as if I was writing on a legal notepad.

Now, I understand that that's sort of maybe a missed idea

in the sense that I'm in the minority,

but I still hearken to that.

So we're talking about this idea here that the iPad,

you know, there's a couple of stories

that you'll need to hear from Harry McCracken,

why the iPad remains a beautiful disappointment

or giving up on the iPad only travel dream

is what Jason Snell wrote a little bit earlier today.

And I agree with him.

I carry both because in my mind, the iPhone has a purpose.

The MacBook Pro has a purpose, the laptop,

and the iPad has a purpose.

So anyway, thanks for listening to my rant on there.

But it's just that entire idea

that the iPad for me still has a separate aspect

and it's not to me fully replacing a laptop.

There are times when I need to use a laptop

exactly what Jason's now was talking about

in his story here.

So all that to say,

are we gonna see a new iPad on September 12th?

(laughing)

Is Apple gonna release anything?

Probably not, but it's good to speculate on some of this.

- That I can say no.

I mean, there is a rumor

that they may have an October event this year

and maybe they'll announce a new iPad this year,

probably not the iPad Pro,

probably maybe just the original,

the regular version of the iPad might come out later this year.

And I expect it just to be a speed bump.

I ultimately do agree with you.

By the way, you said that the original iPad did not come out with a keyboard.

It did because you remember this is the issue that the 30 pin connector was on the short side of the iPad.

And so the very first 2010 model of the iPad had a keyboard that only worked if your iPad was in portrait mode,

which was a little odd.

And there was a rumor that Apple actually had a version of the iPad that had two 30 pin connectors,

one on each side, so that you could either have it in landscape or have it in portrait mode.

And then they decided, no, we're just going to have a single connector on it and just send and

opted for what I thought was the less obvious choice of portrait mode.

Seems like it should have been landscape mode, but that's, you know, that fast forward to today,

where they still have the camera on the, on the portrait mode for side,

which makes no sense to me in the iPad. But anyway, I do, but I do agree with your rant in

in that the way to appreciate,

and this is what David Sparks says too in his post.

- Exactly, exactly.

- You have to just accept the iPad for what it is,

which is great.

But at the same time that I accept the iPad for what it is,

and I love my iPad and get so much use out of it,

I still can't help wishing it could do more.

And when you think of how much more it does today

than what it did in the past,

I do think that if it took over a few more

of those computer tasks,

more and more people would be able to leave the computer

at home and just use the iPad.

And since, as I always say, when I travel.

I'm going to want to have my iPad with me, of course, for all the obvious reasons

to read documents and look at videos and everything else.

So I would love it if I don't have to also have the MacBook

pro or the, or the laptop or whatever.

So that's, that's what I like about it, but, um, we can always hope for more.

And, you know, we'll, we'll, we'll see what Apple does next year.

If they do have this advance in the iPad is Mark Gurman says

that they're planning.

We'll see.

Yeah.

Yeah.

Okay, good.

Well, thanks for listening to my rant.

And that's it.

I mean, there's always things that I wish I you know, we and I have talked about

even the stage manager change.

I know some people like it and who somebody mentioned, you know,

that they have it turned off by default, which is weird,

because if Apple wants us to use it in that way, I like the stage manager.

I use it, you know, and I carry both.

And I do understand, like I don't mean to be judgmental.

And I understand people only want to carry one device.

Frankly, to me, in my mind today, you should carry just your iPhone.

If you've got a modern day iPhone, that will pretty much do almost

exact all of the stuff that you really want to do, you know, but the dictation

is so much better today and everything, but okay.

Yeah.

Uh, we'll, we'll, we'll see where this goes.

I would love to see something happening, uh, in the.

iPad hardware on September 12th.

You know, a lot of times they'll just barely mentioned something.

Of course we are anticipating iPadOS 17, right.

Along with iOS 17.

And so I'm looking forward to all the improvements that that's

going to happen with the iPad.

I don't think it's gonna solve some of these things

that we're talking about, but one can always hope.

Woo, we'll see what happens here in a couple of weeks,

right, a lot of stuff going on on that.

Let's change to a completely different topic, shall we now?

I thought this was really an interesting article

that you posted to.

Hey, if you've got an old classic stereo,

you know, one of those that you paid many thousands

of dollars many years ago, don't throw it away.

You know, don't sell it on Facebook Marketplace.

you could actually turn it into an AirPlay 2 speaker.

Here's a new device from Eve.

What is this called?

Oh, Eve Play, interesting stuff.

- Yeah, it's a cool little device.

I had something similar years ago.

I used to have, it was very popular in like, gosh,

the 2005 era, the Bose SoundDock,

which is just sort of a self-contained unit,

but it had a 30 pin connector on it for your iPod.

And so I used it with my early iPhones.

And then when Apple made that switch

that we were talking about earlier,

from the 30 pin to the lightning,

I couldn't sit my iPhone in anymore.

And so I eventually got,

and I reviewed it about a decade ago,

a little device that would sit,

it would perform a similar function,

although in this case, it was a 30 pin to Bluetooth

as opposed to here, which is more sophisticated

and RCA and all these other ports to AirPlay 2.

But it was the idea of taking an older device

and making it work wirelessly, which was great.

And so I've long since now moved on.

I now of course have the Ompod minis

as opposed to the old Bose device.

But here it's the same idea.

You know, people spend, gosh, $10,000,

even more on some of these stereo systems,

which still sound fantastic.

- They sound great.

- And so if you have not already,

you know, again, many amplifiers

have some of this stuff built in,

but if you don't already have a way

to bring it into the digital and the wireless age,

this looks like a nice product to do it.

- It looks like it will do these,

they call them the RCA audio outputs, right?

That's the old red and green.

- That's the key one, yeah.

- Yeah, the analog outputs, which is great.

I mean, this is really-

- Red and white actually, not red and green,

red and white I think.

- Oh, I'm sorry, red and white, I apologize.

Yeah, red and white, that's the RCA analog outputs.

So basically this is like converting digital streams,

right, of music in a way into analog.

But again, you know, the audiophiles that like it,

like that sound, I'm with you, I'm totally with you.

And if it's, you've got to go into the digital era,

but you still want to have your analog sound,

that's an option to look at.

- Well, in a similar way, let's look at,

if you wanna listen to your albums from your phone

and streaming maybe through the Eve Play,

here's a nice little article you link to on Mac Stories.

John Voorhees reviewed an app called Long Play

and they just released a 2.0 version.

So we can use Apple Music, we can use Spotify,

but a lot of that is streaming, right?

Except that you can on both apps

actually download local copies of music.

And I do this a lot when I fly,

I can't stream, so I just have a local version of an album,

for example, that I might wanna listen to

while I'm on the plane.

Well, if you have some of those downloaded in Apple Music,

or I still have some that I had copied over

when I used the iTunes software, Jeff,

this long play app will allow you to play it,

but in a way that's more album focused.

Anyway, John Voorhees does a much better job

of explaining this than I do,

but I do like the visual component of this here,

that you can actually see the album arts,

which is for me, I'm a visual guy and I like having, you know, access to those,

the, to the album art on there, you know, a lot of times that's just lost on my

kids today, like, they're like, why would we look at album art, you know, but for

you and I, I mean, that's how we would recognize an album, right.

And just listening to it, all the tracks on an album, for example.

And anyway, just a quick little app called long play.

I think it's only $6 and I'm getting, I'm going to have it because I just, I

like having that app spec, especially for those downloaded music that you have.

on your phone in Apple Music.

Good stuff.

- Good stuff.

- Okay, from a happy music stuff

to maybe some scary privacy stuff.

Wow.

So I use my iPhone when I take mass transit.

I love this, Jeff.

I do this when I go to Chicago,

when I get on the train, guess what?

I'm using my Apple wallet when I go to New York

and I get on the subway, guess what I'm using?

My iPhone.

I don't get out a card and pull it or pay cash

or buy a ticket or anything.

I use it on my iPhone through Apple Pay.

But now I'm gonna second guess my choices here.

You link to a story,

NYC subway security flaw seemingly exposes

impossible Apple Pay vulnerability.

Scary stuff here.

- It was, and there's two flaws here.

And I linked to this article last night.

And I think one of the first things I said

is I wanna learn more.

And as you're showing it right now,

they've already updated this article

to say that they fixed one part of the flaws,

which is great.

So that first part that they fixed was it had been that if you knew somebody's credit

card number, and of course there's so many different ways to find someone's credit card

number, you could just type that credit card number and the expiration date onto the MTA

website.

And the idea is that an individual writer could see their history, but somebody that

was trying to stalk you could just as easily see your history and see, Hey, they got on

this exit, they got off this exit, see it almost in real time.

It's a little scary for stalking purposes, but that was an obvious flaw for the MTA.

And thank goodness they fixed that, at least as we're saying this now, that's the latest

update to the article.

So that's good news.

Mostly overnight, they fixed it, which is great.

This update is today.

Exactly.

Clap for them.

But the real reason I linked to this article was the second flaw.

And maybe this was me misinterpreting how Apple Pay was supposed to work.

But I remember when Apple came up with Apple Pay years ago and they talked about how you're

not using your credit card number per se, but that you're using a little token identifier.

And I thought the idea, I mean, the idea was that Apple wouldn't see what your purchases

were and stuff like that.

So Apple wouldn't know your credit card history.

But I always assumed that the merchants also did not get your credit card for the very

reason that, you know, here in the United States where you give in a restaurant, for

example, you give the waiter your credit card and they go in the back to run the credit

card.

You have no idea if they're photocopying your credit card to keep your number or to like

try to use it later on in the day somewhere else, you know, or maybe if you trust your

waiter, but somebody else just snaps a picture of it. And so I always liked the idea of Apple

pay having the security that you're not even giving them your number. It's just giving

them a token and that behind the scenes that's changed over to the number. But the only way

that that MTA flaw now fixed could have worked is if MTA was able to associate whatever that

Apple pay token was with a credit card number. And I want to find out more, how are they

doing that? Am I wrong? Do merchants actually get your real credit card number or were they

doing something behind the scene to match it up with your accounts? Because it's like if I'm

standing there in a store and I do this almost daily because I use Apple Pay all the time,

even when it could be just as easy to use a credit card or to use Apple Pay on my Apple Watch,

because you can tap to pay with credit cards now too. I always opt for Apple Pay if I can,

because I feel like, first of all, it's super easy to use, so why not use it? And you can use it

with any credit card. But second of all, I feel like there's a little bit more security there.

So this article makes me wonder what, you know, maybe it's still secure, but not quite as

additionally secure as I thought. I want to know more about what merchants get. And I hope that

as a result of this article, you know, bravo to the MTA for fixing the first law, but I want to

learn more about, you know, what, what the privacy story is on Apple pay. And what was interesting to

me is that the article on Apple's website, which specifically addresses Apple pay privacy,

It doesn't, I mean, it says a lot, but it doesn't really answer this specific question

because I read it very closely last night.

And it doesn't really explain what the merchant does or does not see.

So anyway, it's a developing story.

We'll, we'll, we'll see what happens.

Thank you to Ben Lovejoy at nine to five Mac for continuing to stay on top of this.

Like I said, this, this update came in like early hours this morning here.

Oh yeah.

He did just say some have suggested that express transit is an exception to that one time code

in order maybe in order to track both the entry

and the exit on subway systems,

you know, with the barriers at both ends.

'Cause like you have to know when you go in

and when you go out.

Although I gotta tell you,

depending on some places that I go,

I know in Chicago at least,

I only tap my phone when I enter, right?

And I don't think that I tap it on the way out.

Maybe there's a sensor.

- Different subway systems work differently.

- Now I wanna know a little bit more just like you.

Anyway, thanks for bringing that to the attention

and we'll definitely be following that.

Speaking of riding on the trains, where are you at segment?

- Where are you at?

- Here's a couple of good ones.

Let's see, go first with finding a stolen car.

This is in Nashville.

Nashville police use air tag to track down a stolen car.

Unfortunately, the perpetrator had drugs

and more in the car.

And my lesson learned from this story, Jeff,

is that if you decide to steal a car,

don't drive it to a barbershop to get a haircut.

'Cause apparently that's where they found him,

where they stopped.

- There were three stories today,

and I think all of them tell sort of a different story

about this.

This first one, I think,

is just sort of the straight middle of the road story.

This is how it's supposed to work.

Somebody has an air tag in their car,

their car is stolen,

they call the cops,

the cops find the car,

they get it back to them.

I mean, this is the plain vanilla,

what a success story.

This is the great one.

So the other ones have some little twists to it.

I got nothing more to say on that one,

but what's one you have here next?

- Here's another one.

So this was a gentleman was flying.

He left his very expensive headphones on the plane,

but he was comfortable with it because he found out

that he had an air tag associated with him.

And he's like, "Oh, well, they're still at the airport."

Until they weren't at the airport, right?

And so he was bound to determine,

"I'm gonna get these back.

So I'm gonna go and find the house

that these headphones went to

until his wife finally talked him out of doing that.

- And that's the spirit, the real lesson here.

And we've talked about this before.

Don't take matters into your own hands.

You know, if somebody is gonna be a thief,

that also means that they could be dangerous

and you don't wanna be in that situation.

It's so easy to call the police.

And again, the police in some communities,

they may have much bigger fish to fry.

And so maybe getting your nice headphones back

is not at the top of their list of priorities,

but hopefully like this one person here,

you will be successful in here.

The police were able to get it and that's a great story.

So, but that's the big reminder here.

- As his very wise wife said,

"Do you want to die over a hundred dollar pair of headphones?"

(laughing)

- Exactly, yeah.

- Thank goodness for wise spouses.

And then this last one here-

- The moral of that story is listen to your spouse.

That's the moral.

(laughing)

- Right on, all right, and this one is not just the AirTag,

but it is the iPhone Emergency SOS

that actually didn't work, at least initially,

at least the way it was designed to Jeff,

which I got scared at first reading this

until there was a happy ending.

- That's what was so interesting to me about this article.

She realizes that it's starting to flood

when she's hiking, she can see the water coming up.

She's like, "Oh, I'm in trouble."

And she tries to use,

and of course there's no cell phone service.

And so she's, I think in Utah, I think is where she is.

And so she tries to use the satellite feature and to her, it looked like it did not go through.

And she's like, Oh, I've got to figure this one out myself. And so she said,

Send failure. Yeah. Yeah. She got emergency services message, send failure. That's the

message she got back. So at this point, she's like, I got to take things into my own hands,

which meant she, there was this huge muddy area that she had to go through with her dog and had

mud from foot to toe, but somehow the message did go through. And I don't know if that meant

the entire first message did not go through and she got the air message but some of it did or maybe

her phone on its own was continuing to try to communicate with the satellite even as it was

in her bag or something who knows how it happened but some of the message did get through and so

they were able to get to her and you know she may have been okay otherwise it's unclear from

the article but she certainly could use some help she had lost her shoes through all of this sort of

stuff and so the emergency folks they went to where her original signal came and she wasn't there but

but then they went just a little bit further

and they did find her with the helicopter and stuff.

And so, you know, fortunately she was safe.

But that's the big message here is,

'cause if you're in an emergency situation

where you're using emergency SOS,

we all know that you're not gonna necessarily

have all your wits about you.

And then if you see your iPhone say it didn't work,

you might be going crazy.

So hopefully what happened to this person

could happen to the rest of us,

that, you know, maybe you're still okay,

even if you get an error message

And boy, what a relief that would be.

- The search and rescue team said

that they did receive an emergency message.

It contained location information and a standard text saying

that the device owner needed assistance.

So apparently that was like the very basic,

as we talked about the satellite function.

Right, the satellite function is very, very,

as minimal amount of information as possible,

so that it'll go through.

And so apparently that's all that they received.

And like you said, to your point,

They got a helicopter out, they went to that location,

but they found her two miles downstream

'cause you could just see where all the flooding went

and everything and she was following that path on there.

But I don't know what's the moral of this story

is like try it even if it says failure, it could still work.

I mean, hope, I mean, at that point,

it's like you crossed your fingers

and just pray that maybe something will happen.

But if nothing else, it's just good to know

that it's still there and available.

- Indeed.

- Let's go to a happy ending story for ourselves.

- Oh my goodness.

- I sent this video to my wife,

this morning and she was,

I think she may have started crying.

Not that I didn't cry a little bit, but this was great.

And of course it's all about using an iPhone,

not to like take necessarily a picture,

but to use the LiDAR scanner to create a 3D replica

of a beautiful little dog.

Is it Trip?

Trip is his name.

So that he could have a prosthetic leg created for him.

And at the end of the video,

If you don't shed a little happy tear,

I don't know if you're actually human or not.

- There were two parts of this video that jumped out at me.

The first part is how cool it was

that they took this 3D image

and then they were able to create in a 3D printer

this prosthetic leg.

I'm like, wow, that's really cool.

Like they did it, it was perfectly formed for this dog.

That's fantastic.

And at the end of the video,

they show other dogs they've done it for.

So that's the first part.

But then after they made the leg, I'm thinking, well,

you know, this thing is sort of plastic.

Is this going to actually work?

And then you look at the video of the dog,

just having, it looked like the time of his life,

frolicking around, jumping around.

Clearly that dog had no trouble

figuring out how to use this prosthetic limb.

And you know how wonderful that is.

And then again, at the end of the video,

they show all these other dogs that these,

the same company has used to help them out.

And that's just fantastic.

This video does not make you smile, then, you know,

I don't know.

- Exactly.

- I can't help you.

You know, this is just one of these perfect field trips.

- Next week, you got to find a behind the scenes,

like the making.

- Oh, wouldn't that be awesome?

- One of these movies, Jeff,

you always have the original movie

and then we like having a behind the scenes

because now that's what I'm watching.

Like there's a shot right here,

you can see on the screen that I've paused it here

where they must have a camera on the prosthetic leg itself

because you're looking up at the dog on the leg.

Like, how did they get that shot?

I wanna know how they got that shot.

Did they do it with an iPhone?

Most probably because most of the time

when we watch these behind the scenes movies,

they show how they get all of these shots.

Anyway, just a great video.

Thank you for making me very, very happy.

And my wife, happy, that's 42.

Well worth it on there.

In the know, let's talk about,

I think maybe we both have a very similar tip here,

which I think is great.

We've talked about this,

going back kind of over the years of when Apple introduced,

I think they originally called it the Force Tap

or the Force Tap and Hold.

I can't remember exactly what they initially called this,

Jeff, but it is basically taking your finger and tapping and holding on an app.

Now, this isn't anything new because way the early future or the early history,

we were able to tap and hold on an app on our iPhone.

And if you held it there for about like a second and a half, we go into what

we technically call the technical term here, jiggly mode, right?

Where all the apps jiggle back and forth, because then you can move them and

arrange them in the way that you want to.

But I can't remember when, see if you can find out,

that Apple introduced this force tap

where you tap and hold and you can even feel

there's a little haptic feedback on there.

And it comes up and shows a secondary menu on that app.

Now we've talked about this a little bit before

and I gotta tell you, Jeff,

I just, I don't use these very often,

mainly because I think I'm just not trained to do it, right?

When we've been using iPhones for so long

that I just simply tap to go into the actual app.

But one that I have been using recently is on the Mail app.

Now there's the, I'll use Outlook on my iPhone

and I also use the Mail app.

And if you tap and hold on the Mail app,

wherever it is on your screen,

you'll get several options here.

This little secondary menu pops up

just like I'm showing on the screen here.

You can remove the app or delete the app,

which I would never do for this.

You can also tap Edit Home Screen.

Most all of the apps have these two options

because that edit home screen puts you into that jiggly mode

so that you can move things around.

But some of the apps,

especially all of the Apple apps specifically,

will have some additional options on that secondary menu.

And there are two things quickly

I've been using on the mail app.

When I go into the mail app,

I've got like four or five different mail boxes

or mail subscriptions that I access.

And instead of going to each one of those individually,

sometimes I just like to go to all mailboxes, right?

And I'm gonna see all the new messages

from all of the different mail services that I use.

And if I tap and hold on the mail app,

I can see in that secondary menu, all inboxes,

and I can jump right to that all inboxes

and then all of them show up.

The other option that I use quite a bit

is I tap and hold on the mail app

and it comes up with my VIP folder.

So VIP is something that Apple introduced several years ago

to where you can, usually what I do is I identify contacts

as a VIP.

So my wife, for example, is a VIP contact.

So if I get an email from her,

it'll show up in my regular mailbox,

but it'll also come in my VIP list

so that I can quickly access it.

And I've got a couple of other important clients and stuff

that I have in the VIP list so I can jump right to that.

So it's a very simple tip.

I just don't think about it as much.

Although now recently I've been using this mail app,

tap and hold comes up with that secondary menu.

I think Apple officially calls it quick actions now, right?

So they used to say touch and hold, or I say tap and hold,

but maybe touch and hold is a better way to describe it.

And then you get these quick actions,

this quick action menu.

And on the mail app specifically,

you can jump to all inboxes in your VIP list.

So instead of going into the mail app

and navigating to the folder that I want,

I can just tap and hold, touch and hold on this,

and I can jump straight to all inboxes or the VIP.

So that's my tip today.

- I love sharing tips and I love reading about tips.

And oftentimes it's because it's something new

and it's like, oh, I didn't know you could do it that way.

But perhaps some of the most useful tips, Brett,

are when you knew something, it's not new,

I mean, it is something that you knew about,

but you just haven't used it in forever

or you sort of, and then you remember it,

oh, wow, this is a great tip,

I should be thinking about this.

And that's of course what this one was.

So yes, this has been around for a long time.

When it originally came to the Apple Watch in 2014,

was called Force Touch.

And then the next year in September of 2015,

it came to the iPhone 6S and it was called 3D Touch.

And back then it was a little different

because they actually had a haptic feedback.

You know, you could literally push in.

Nowadays, the iPhones don't have that anymore.

And so it's more of a hold

as opposed to pushing harder on the screen.

So the way that you trigger it has changed over the years,

but the idea is the same.

The idea is to get sort of like a right-click menu

on a PC or a Mac.

It's the idea of this extra menu.

Um, and it, I've known about this forever cause it's been around, gosh, for, you know,

how many years now, eight years now, but I don't always remember to use it.

And when I saw that you were going to talk about this today, I'm like, Oh, this is such

a great tip.

Um, and my, my related tip, you talked about the mail app, which is, I agree, one of the

most useful ones to work.

Um, I love to use it.

Um, and I was reminded of that and I was just doing it again this morning on the messages

app because on the messages app, you know, when you open the messages app, you then need

to figure out, okay, now I need to tap.

Who am I going to talk to?

Am I emailing you, Brett?

Am I emailing my wife and my son, whatever, my daughter?

But if you just hold down on the messages app,

you'll see a pop-up menu of the people

that you talk to the most

and you get a good record of them.

So that's why I love the tip.

Now here's my criticism, not my criticism,

but just the thing to worry about, to be concerned about.

For Apple's apps, you cannot control,

at least not that I know of,

what things show up in the pop-up menu.

And to give you an example of that,

You just said, Brett, if you hold down on your mail app, did you just tell me that you

see an option that says all inboxes?

I do.

Okay.

I don't see that option.

So the options that I see on mine are iPhone JD, which is my iPhone JD mailbox for my,

the mail that people send, you know, Jeff@iphonejd.com.

And then the second one that I see is VIP.

And the reason I mentioned it is my mail app actually has three different mail services

on it.

It has my work email.

It has my iPhone JD email.

And the third one it has is my, my iCloud account through Apple and stuff.

And so in theory, it would be useful to see all inboxes, but the reality is for me, the

amount of time that I access my work email on my iPhone is huge.

The amount of time that I access my iPhone JD email is also pretty huge.

And the amount of time that I look at my iCloud one is like minuscule.

And so I think what it's doing is it's trying to be smart.

saying that for me, because I access iPhone JD so much more

up off that's the folder that you then iCloud,

it's going to give me that little tip,

but for you, Brett, it's showing you all in boxes.

So it's doing the right thing.

Yes.

It's doing the right thing by being smart,

but just keep in mind that you can't really change that.

Now, some third-party apps that have these quick action

menus, they will actually let you change in the settings,

which things show up there, which I do think is nice.

And I don't know if Apple will ever let you do it.

So, you know, as long as Apple's making the right choices,

that's great.

But just keep in mind that if you were to share this tip

with somebody else,

the things that you see on your quick action

might be a little different

from what they see on their quick action.

But as long as you're gonna be using it yourself

and you know what's there and stuff, that's great.

So back to my tip on messages.

I mean, if I do my messages app right now

and I hold down on it,

the choices that I see are my son, my daughter, and my wife.

Makes sense, 'cause those are the people

that I text with the most.

But I suspect that if you and I, Brett,

started texting each other a whole bunch

over the next week or two,

maybe you would show up there

and replace one of the other people,

which is fine if that's what you want.

But if you're expecting to see your daughter show up

and suddenly she's not there, that would be why.

Is it's trying to be smart and do the right thing,

which is good, but you just don't have

100% control over what shows up.

- You're exactly, and that was exactly

where I was going with this, Jeff.

'Cause I would love to, when I tap and hold on my,

or touch and hold on my email app,

I would love to maybe even specify a secondary folder

that I would wanna go to.

But I think you're right on my messages,

when I touch and hold on my messages,

I get my daughter, my wife, and then our family chat.

But those are the ones that I typically text back

and forth with the most.

So there's gotta be some kind of algorithm on the backend

that Apple is using to your point exactly.

Like if it sees that you're going to this one folder

or you're texting this individual more,

those are the ones that will show up there.

And like you said, it's great and I appreciate that,

but I do wish there was a way that I could tweak that.

I think it would be neat if I could actually, you know,

say I want these individuals to be, to show up there.

Most of the time, those are the folks

that I want to go to anyway,

but it'd be neat if I could customize that a little bit,

but yeah, good tips.

Quick actions, touch and hold.

What you said, 3D touch, force touch,

now it's touch and hold,

and then they call them quick actions.

So no confusion there at all.

But anyway, just tap touch and hold on your apps

and just see, 'cause a lot of times it is nice

to have a good reminder, like you said, Jeff,

about some of the things that you can do.

Woo, okay, lots of stuff.

We'll talk next week and anticipate even more

what Apple will talk about on September 12th.

So until then, Jeff, thanks again as always,

and we'll talk with you next week.

- Sounds good, enjoy the long weekend.