Welcome to In the News. Today is March 13th, 2026. I am Brett Burney from appsinlaw.com.

And this is Jeff Richardson from iPhone JD. Hello again to another Friday the 13th, huh?

Another. This is isn't that the second Friday the 13th of this year, which is just crazy. Like I,

you know, if there's even one a year, sometimes it's a little nutty and people get all crazy about

it but two in the span of what three four months now a little crazy but it's going to be good luck

for apple this year they are celebrating 50 years apple was founded on april 1st 1976 so in three

weeks now less than three weeks they are celebrating 50 years apple is turning 50 uh i didn't even

realize that i don't know that most people did right it's not like i kept the apple the apple

founding date within my brain space here.

But there's a new book out.

You pointed to a couple of links.

Tim Cook put out a nice little letter talking about it.

Apple has also announced that they're going to have several events around this year to

celebrate their 50 years.

Lots of stuff going on.

And now I'm getting excited about it.

Yeah.

Apple typically does not look back.

I mean, they famously say this.

That's a good way to talk to them about history.

They're like, we don't really talk about the past.

We talk about the future.

It's been like part of their PR speak for an incredibly long period of time.

In fact, there's a story that when Steve Jobs at one point came back to Apple in the 90s

and he found that they were saving all this stuff from the old days, he's like, throw that

stuff away or give it to the to the computer history museum.

You know, we don't want to waste space on that.

And so it apparently took a lot for them to decide, well, 50 years is a pretty big anniversary.

Maybe it's actually worth looking at.

And so originally, for example, you know, one of the things that you mentioned was the book,

which I actually have a copy of right.

Yeah.

This is the David Pogue book.

Apple 50 years. This thing is thick. Look how big this thing is. It is huge. There's a lot of years

to write about. And I would just say parenthetically about the book, it's a beautiful book. I mean,

I've only started going through it, but like it's got all of these. It's in the color pictures.

It's all color. Like I saw, ooh. You know, sometimes a book will just have like a few,

like a little middle insert of pictures that are in color, but like the entire book is color,

which is cool because like, as I'm going through here, like there's pictures of not just products

I like that.

And stuff like that.

But he's even gone like behind the scenes.

There are some things that he found through archives of like unreleased products and stuff like that.

I'm very much looking forward to this book.

It's going to be a lot of fun.

No, I'm going to have to get it.

I have.

Yeah, you link to an interview here from Leander Caney, a cult of Mac, where he's talking to David Poe, who, by the way, has been a former ABA tech show keynoter and just all around fun guy.

I mean, he's been writing about Apple for a long, long time, right?

It used to be in the New York Times for so long.

and I didn't get to hear all of this interview but just a little bit of it at the very beginning

to where uh first Leander was like this is such a well-written book because Leander I think wrote

a book about Tim Cook right he wrote a whole book so he knows how to navigate Apple PR and what you

can get and what you can't get and I thought it was interesting I did hear this little part where

David Polk said this is an independent book right it's like Apple didn't get access to any of this

book or be able to have any say on it. However, because I think of David Pogue's reputation,

he got to interview a lot of people involved in Apple and get some insight in there. So even just

hearing that and then hearing you talk about it with the pictures and everything, I'm like,

this is a really nice book. I'm excited about it now too. Yeah. David Pogue pointed out that it took

him six months to even get Apple to agree to let any of their folks speak to him because they don't

like doing this stuff. But he finally, they finally changed their mind. And I guess they

realized 50 years is enough of a big deal. And so they did have some of their executives speak to

him. But he also spoke with people, you know, all the people that used to work at Apple,

he spoke with everybody and he got so many stories. And what's interesting to me, Brett,

is that so much has been written about Apple over the years that there was a part of me that thought,

I mean, people like Andy Hertzfeld, who's one of the very first folks on the Macintosh, you know,

he has a whole website devoted to Apple folklore and stories. I part of me thought, well,

yes this would be a fun book but like haven't all the stories been told and the fun thing is that as

david is doing these book tours with like like you just said the interview with leander can't cany

he was on mac power users um i just was listening as i was coming into work this morning he had an

interview on the apple insider podcast um and he's got more coming up you know david is dropping these

stories from all these people he spoke to many of whom i haven't heard before um and then there is

there even some things that he was able to actually dispel some rumors that in my mind were just

fed um i'll give you an example of one i a story that i have heard repeatedly over the years

is that when they were developing the ipod um and uh steve jobs said i wanted to be as small as

possible and so they would they would come up with a prototype and he would say go back make it smaller

and they would come up with another prototype and the rumor was that they came in with an ipod you

know the story i'm gonna tell and that they said this is it this is as small as it gets and he

Steve Jobs would take it and he threw it into a fish tank and bubbles came up.

And he said, you see those bubbles?

That means there's air in there.

That means you can make it smaller.

It's a classic.

It's a classic Apple story.

And when Dave Pogue did the research, he's like, not true.

There's nobody at Apple that actually heard that.

I still want to believe it.

I'm sorry.

It's such a great story.

I still want to believe it.

And likewise, the stories of like Steve Jobs firing people in the elevator.

He's like, that's become such of Apple folklore.

He's like, there's actually no evidence that it ever happened.

Like he asked around, nobody who was there actually.

But on the other hand, he has all of these interesting stories.

And again, I've just started to look at the book and hear him talking about it that I had

never heard about.

And I'll give you an example.

If I say the Apple Newton, I think most people that know anything about Apple history would

say, you know, if you're being charitable, you would say revolutionary ahead of its time.

But even they would say ultimately a flop.

Right.

And yet David Polk says that one of his things that he discusses in the book is that the Newton saved Apple.

And you may be like, oh, that's possible.

How did the new Apple?

And the reason for that is he interviewed John Scully, who was the CEO of Apple.

Right. You know, during the time that at first he was very close to Steve Jobs and then they had a falling out and the board kicked out Steve Jobs.

And but John Scully had all sorts of stories because he was there.

He was the president of Apple.

And he says that when Apple was developing the Newton, which was something that he was

a big fan of at the time, one of the things they did is they were looking for companies

that they could use.

And they found this very small company called ARM, A-R-M, and they invested just a few million

dollars in it.

ARM was the company that came up with a new way of making a processor that was more power

efficient while still being powerful.

And, you know, fast forward to today, the ARM technology is what powers iPhones, Macs, everything out, all of Apple's chips.

It's all based on this, right?

But Apple invested in that company way, way, way back when in the early 90s because of their Newton project.

And they just spent like a couple, three million dollars on it.

And then fast forward to when Apple was literally on the brink of bankruptcy and falling apart.

And they were looking to acquire another company to be the future of the company.

And they thought it could be the BOS or it could end up being what they ultimately did was they went to Next, which was Steve Jobs' company.

The way that Apple was able to pay for acquiring Next is that stock that they had purchased in Arm had become like a thousand times more valuable.

It was suddenly worth, you know, tens of millions of dollars.

And so they sold a bunch of that.

And that was how they had the cash to purchase Next, which is what brought Steve Jobs back to the company, which is what ended up sitting.

You can draw a direct line from the Newton and the Arm investment.

So it's those sorts of stories that are just it's interesting.

You know, it makes you sort of wonder, you know, what if, and, you know, so many things

that Apple has done over the years, many of them were attributable to Steve Jobs.

Although frankly, the company has become, you know, many times over more profitable since

Tim Cook took over.

So there's a lot to be said there.

So these are the sorts of stories that I am, I am really here for, and I'm looking forward

to it.

So I really don't read physical books very often.

I love books, but I usually listen to audio books, you know, with books in my ear while

I work around the house or I'm on the treadmill.

So like, I can't think of, I'm going to have to find a bookmark.

I used to own bookmarks.

I haven't had like physical bookmarks,

like places to save pages.

Maybe I don't, I used to own one, you know,

decades ago, I'll have to find one.

So I look forward to sitting down

and enjoying this book over the next couple of months.

So it's fun that the book is making the rounds,

that David Pogue has collected these stories

that he's telling them.

And then Apple having come around

and said that they're gonna actually acknowledge it,

just a day or two ago,

the one that you're showing on your screen right now

is something that, you know,

was attributed to Tim Cook,

50 years of thinking different,

marketing back, of course,

to the famous Think Different campaign in the 90s,

which by the way, was the time period when Apple was just, you know, literally bankruptcy.

You know, they were falling apart and they brought back Steve Jobs.

And, you know, one of the first things that he did was he said, all these products we're making, throw them away.

You know, we're just going to make four products.

We're going to have a desktop, you know, a professional, a consumer desktop and a professional consumer laptop.

And another thing that he did is he fired all their ad agencies and he said, we're just going to use one,

just the folks at TWH, G at Day, whatever the company's called nowadays.

They came up with the famous Think Different campaign.

And it was, you know, it was an iconic campaign.

I mean, how many commercials has Apple made over the years that are memorable?

There was the infamous one when the Macintosh came out, you know, why 1984 won't be like 1984.

Some people say one of the best campaigns ever on the Super Bowl.

But also the Think Different campaign, even though it hasn't been run in all these decades, you know, we can still have Tim Cook, you know, talking about here's to the crazy ones, the misfits, the rebels, you know, crazy ones.

Many of us still remember that campaign because it was so famous.

And so so anyway, he says in this letter that they are going to do some things over the next few weeks to focus on the celebration leading up to April 1st.

And although we don't have any specific details yet, I do know, for example, that Phil Schiller, who's been at Apple forever, is an executive and is now an Apple fellow.

He's going to be interviewed at South by Southwest by David Pogue, actually, who we're just talking about.

Which is going on right now, right?

Yeah.

Yeah.

So that's coming up soon.

And as we are recording this on Friday the 13th, I just saw, and you and I were just briefly talking about this, that the Grand Central Terminal in New York City, which is actually where you are right now, that it's shut down.

The Apple store there, which is such a great Apple store, is shut down today and tomorrow.

We don't know why.

By the time this podcast is released, people will probably know why Apple is doing that.

Is it an event?

Are they just recording something?

I don't know.

As we're recording this, I can't find the details yet.

But something's going to be happening there.

I presume, I presume related to the Apple 50th.

So anyway, it will be an exciting time.

And even though we're not at April 1st yet, the reason we're talking about this today in

mid-March is that this is why, because some things are going to be happening between now

leading up to April 1st.

That will be fun.

It will be an opportunity to look back and reflect upon how far Apple has come, you know,

some of the stories from the past.

I'm looking forward to it.

It'll be really cool.

One last video that you linked to at the bottom of your post today was David Pogue.

I don't know if a lot of people know he is a correspondent or the technology correspondent, I think, right, for CBS Sunday Morning, which is always such a great show.

And look at this.

He interviews Wozniak.

He interviews several other folks, including, like I said, he got access to Tim Cook.

I mean, look at that young Tim Cook there.

And who is this over on the right?

He talked to him.

That's Avi.

Avi was one of the people that came with Steve Jobs to Apple.

And Avi was incredibly involved in, like, the iPod and things like that.

he was one of the executives. He ended up leaving the company. And for a while after Apple, he was

going to, if I remember my facts correctly, I should have looked this up. I think he then tried

to save Palm, you know, the Palm company, but that didn't go through. But, you know, Avi was very

instrumental in that 90s, 2000s stage of Apple. One of the, you know, that picture that you have

right there with that very young Tim Cook, a very young Steve Jobs, you know, that was the core of

Apple. And these are the people that really, you know, brought Apple back, made it very disciplined,

eventually came up with the iPod. Avi is the one, for example, who this is one of the famous stories

that I've heard before. He was actually traveling around China. They were just meeting with suppliers.

And there was this one supplier that may wet with who said, you know what, you know, we make all

these like hard drives and we have this really tiny hard drive. That's like the size of an Oreo

cookie, but we don't know what to do with it. And at the time he knew that Apple was trying to

enter the MP3 market. And so he and the other executive looked at the guy at the company and

said, we will buy them all. We will buy them all. They're like, really? All of them? He's like,

yep, we will buy them all. And that tiny hard drive is what was powering. You would not have

had the first iPod. And at the time, I mean, you'll remember this, Brad. A thousand songs in your

pocket. There were other MP3 players out there, like the Nomad. Sure. Diamond Rio. Yeah. Yeah.

eight songs, nine songs, right? I mean, that's what I had. I had a diamond real album that you could

barely, it had to be a short album. You know, you could, might not get the entire album on there.

You know, you had to constantly sync things off. The idea that you could have, uh, something really

tiny that would hold all of your songs or a thousand songs as it were in your pocket was

revolutionary. And that was only possible because Avi happened to be in China looking at manufacturers

and somebody had something they didn't know what to do with. And he had the insight to say, wait a

minute. This is it. This is it. So anyway, great stories like that. It's that kind of history that

just fascinates me. And I think I saw one part in this video, I watched it all that David Pogue is

interviewing Avi or someone and they were like, man, the iPod, like that was such an incredible

success. And he just kind of looks at David Pogue and he's like, well, that was a side benefit. We

were just trying to make money. We were trying to stay afloat. Anyway, this video, David Pogue

always does such a great job at CBS Sunday morning. So I'll make sure that that's LinkedIn in there

as well. And wow, happy, happy 50th Apple. I mean, that is, that's, that's crazy. I mean,

it doesn't surprise me, I guess, that it's been around that long. But like you say, in fact,

even Tim Cook in here says that Apple, we're more focused on building tomorrow than remembering

yesterday. And so, you know, they just don't talk about it too much, but man, 50 years. I'm glad

that they're acknowledging it. Congratulations, David Pogue on a fantastic book. I'm going to

get a copy of it now we we should have to send it to him and ask him to uh sign it for us right it's

like hey we saw you a tech show he'd probably do it he's a super nice guy he really is let's move

on last week we talked about several new products that apple had just come out with over the last

couple of weeks and i think all of them now are at least available that you could pre-order them

last week but now they're starting to come into people's hands and so i thought we could just run

down this real quick. Let's start with the MacBook Neo, Jason Snell over a six colors. I love this

fresh squeezed laptop because this is, I guess, is the citrus color that he's reviewing here.

But Jason always does such a great job of a well-rounded review. I thought this was great.

And then you also linked to a video review for Marques Brownlee, which again, always fantastic.

And I got to be honest with you, I thought Marquez was going to maybe pan it a little bit more than he did, but he really actually liked it.

Yeah.

Now, as he said, this is, you know, potentially Apple's most disruptive product in the last decade plus.

And the reason he said that is because it is such a fantastic price point.

And it's really a good computer.

And Jason Snell said the same thing.

And the other reviews I've read said the same thing.

is like, you know, people expected that since this was such an inexpensive laptop, basically

half the price of a MacBook Air, which until, you know, two weeks ago, the MacBook Air was

the budget laptop, right?

That was the thing.

If you can't afford the MacBook Pro, you get the MacBook Air.

But that started at $1,000.

You know, we've talked over the years that the MacBook Air has gotten so powerful that

you're like, well, yeah, it's the least expensive one, but it really is a good computer.

And like, it's more than you need for many people.

Well, now, you know, we have the good, better, best for the Macs.

And the good version is the MacBook Mini.

and the reviews are saying is like,

this is a good computer.

It's not like, oh, this is such a cheap computer

if it really runs, which is the case apparently

for some of the Windows laptops

that you can buy for the same amount of money.

You know, the manufacturing is sort of crappy.

They creak in your hand.

The track packs don't work very well.

They're slow.

They have issues to them.

But like, because of Apple's technology,

that processor we were talking about before,

the current version of what originally

was the ARM processor, they're fast processors

and it's a good computer.

And all of the reviews say, you know what?

It's a compromised computer

in that you're not going to edit the next motion picture movie

for Hollywood on it, right?

Because you would want to have something with more oomph.

But for the stuff that 90% of people want to do

of you're just doing your email and your web browsing

and you're just drafting documents and stuff like that

and looking at spreadsheets and the stuff that you do,

it's really fine.

And I didn't leave a link to it,

but I mean, there was even like,

I think it was Tyler Stallman or other people that have said,

even if you're working with photos and even simple video stuff, like it, it works. I mean,

you can do it for a very complicated video. Of course, it's going to be a little bit slower

because especially, you know, it doesn't have the, the, the, the multi-processor support,

but I mean, it has some of it. It's just very limited, but, but of course, I mean, anyone that's

doing, that's editing a major video. If you are like a YouTube star, yeah, you're not going to use

a $500 computer for that. Right. You're going to, you're going to get the MacBook pro or maybe the

MacBook Air, but probably the MacBook Pro. So, I mean, I think it's unrealistic for people to say,

oh, well, you know, it can't do such and stuff. Of course it can't do such and stuff. The darn

thing costs 600 bucks, but there is so much that it can do. And I think for most people,

they just want a computer. And so now they have this advantage, they can get a brand new computer

and it's going to do great. And it's going to be really good. And so that's why I was thrilled,

because I was afraid, like you, I was afraid that the initial reviews are going to say,

Well, you know, if you don't have a lot of money, I guess it's not enough, you know, it's, it's okay. But no, they've said, no, it's fine. It's great. Most of the things that you do, you're not going to notice that it's slow. And for the few things that you do, like, for example, the SSD inside of it is a slower SSD. And so it reads and it writes to disc slower than a MacBook Air or a MacBook Pro. And if you are a high end user, you'll notice that but for a regular person, they have no idea, right? They have no idea.

I mean, when I work on my Mac Mini at home, because of storage space, lots of times I'm running stuff off of an external hard drive, let alone an internal SSD.

And that speed's fine.

Yeah, you have to wait a little bit for things to load, but it's fine.

It's just a second or two.

It's not a big deal.

And so for me, you know, if I have the choice of running something off of an, and again, it's not a very big drive, but an internal SSD, even if it's not the fastest SSD, that's fine.

So it's great.

So now we know that the computer is more than good enough. We know that the price point is just unheard of for Apple. I really think it is going to bring a whole bunch of people that would never consider buying a Mac, but they do want a laptop to bring into the Apple fold. And I think that's going to, you know, they already have an iPhone and then they're going to get this. And then once they have this, they're more likely to buy AirPods and everything.

You know, it's just going to that's why I think when when Marques says it's going to be a disruptive product.

That's why I think that this is truly Apple entering a new market.

This is not just a replacement for what you have.

This is going to bring in people who, you know, otherwise may not have gotten a Mac.

And to be fair, there's going to be other people that will decide this is enough computer for them and they would have gotten an Air and they'll get this instead.

So I guess Apple will lose some sales.

But I think that overall, it's going to bring in a lot more people.

So I think it's I think it's going to be disruptive to the industry.

I mentioned last week, I thought one of the biggest, I think, sleeper features here is just that continuity component there.

Like people are going to have an iPhone already.

And the fact that you can copy and paste between the two, you can sync your notes, you know, you can sync your calendar.

I mean, I rely on that every single day.

And of course, I use a MacBook Pro.

And even Marquez makes the comment.

He goes, if you're watching my videos, you probably are not the customer for this.

But I rely on those continuity features all the time.

And to give somebody like a student something like this, like an actual laptop where maybe they were using an iPad before to have that with the phone.

Again, to me, that's just going to still be powerful.

I predict we'll have a lot of people that will be talking about that just because it'll be so much better.

Like they'll appreciate it so much more.

I don't think I'm going to buy one, but I will tell you, Brett, I've actually been toying with it.

And let me tell you why.

It's for an unusual reason.

Maybe for your kids.

It's actually for the most expensive Apple product that I own, which is my Apple Vision Pro, which I love so much.

There's so many things I love to do with it.

But one of the uses that I really enjoy from my Apple, from my Vision Pro, is it allows you to have this virtual huge monitor for a computer.

And so the computer that I use at home is a Mac Mini, which, of course, is a desktop computer, right?

It just sits there on my desk.

So I will go upstairs at my desk, and instead of using my studio display, which is a very nice monitor, I will put on my Apple Vision Pro.

And suddenly I can have this huge monitor that's like ultra wide and stuff like that.

And it works really well.

But there have been times that I've thought to myself, this is really good, but I sort

of wish I could do this while I'm like sitting downstairs or someplace more comfortable.

And but my Mac mini, you know, it's all plugged in upstairs.

And so there have been times over the years I never was going to really do this.

But I thought to myself, well, what if I just bought an extra Mac mini, just a cheap one?

And I just used it really just to run my Vision Pro as the external display.

And I haven't done it, but I have thought about it.

And actually, I've actually talked to people that have done this and they said it's worked for them.

And then I know that there are people out there that would say, oh, well, you just use it, find an old Apple laptop computer that you're not using anymore and just make that your dedicated computer for your Vision Pro.

I'm like, well, that's fine.

I'm not going to buy it.

But this thing, you know, for quote unquote only 600 bucks, which is not nothing.

Right.

But I could buy it for 600 bucks and then it would be, you know, relatively cheap.

And then whenever I wanted to do computing using my Vision Pro huge screen, I could connect it.

And I've already seen on Reddit, there are people that have already done this over the last week, and they said it works great, that the Neo has no problem at all driving a Vision Pro.

Now, again, I don't think I use it enough because what I do instead right now is if I want to be portable and use my Vision Pro as a computing device, I just use my iPad, which I now have, you know, the magic keyboard, stuff like that.

And that's fine.

The iPad, it doesn't work quite as well using the Vision Pro as an external display.

But again, I don't know that I'm going to do it.

But the simple fact that I'm at least thinking about it, I think, is evidence that there's

a lot of people that, for whatever reason, they weren't going to spend money on getting

this as a second computer or a computer for kids, like you said, or for someone else.

And now they're going to say, gosh, you know, for $5.99, maybe yes.

So that's my point.

Maybe.

Okay, excellent.

You mentioned that that kind of fits somewhere in the good, better, best.

And apparently that's sort of a theme.

I saw this review for the new M4 iPad Air on Gizmodo that you linked to.

And he calls it the better iPad in the good, better, best categories.

Yeah.

And, you know, this, the theme that we have here for both this and also for the 17.8,

in a way this relates to the theme for the MacBook Neo, is that Apple's processors are now so good.

And Apple's manufacturing is so good that it is making these things that are better than you think they would be.

And so here we have the example.

In the good, better, best of the iPads, you have the low end, the thing that's just called the iPad, which, by the way, Apple did not update.

I still think they're going to update it at some point, but they have not updated that recently.

But I really don't recommend that to most attorneys or other professionals because it's got limitations.

But there's the mid-level iPad Air, which is like my number one.

And, you know, what you and I have talked about is though I use an iPad Pro and I love my iPad Pro.

For most attorneys, I say, you know, unless you know that you want an iPad Pro, you want an iPad Air.

Because it is just that perfect, just right middle of the road.

It has a lot of features that started on the iPad Pro and are now on the iPad Air.

And now, as this review and some others pointed out, you know, now that they have the M4 processor instead of the M3 processor in there, it's just faster and better.

And you may think on the one hand, that's just a speed bump.

it's not very exciting. Fair enough. But the thing is the iPad Air was already a fantastic,

this is the one that most people should get. And so now it's a little bit better. What it means is,

you know, we already have that high-end iPad that you own that, I don't know, the one with the M5

processor. And the Air had been like, it was lesser than, but it was much cheaper than. Now for the

exact same price, it's a little bit closer to the iPad Pro. And so for anyone that thinks the iPad

Air is what I need. And for most people, that is, is now you're getting more bang for your buck for

the same price. So it's just great. So, I mean, yes, it doesn't have any new whiz bang features,

but this is what you want. You want to pay the same amount of money and have something that's

even better. And so, although it's not exciting, I do think that this is really interesting.

The only thing I would add on that is in order to fully use the iPad Air or frankly, any iPad,

I still believe you should purchase a keyboard along with it and the Apple Pencil.

I mean, I feel like, which is great because it all, the new iPad Air supports the Apple Pencil, which is just great.

But, you know, I know that there are people, in fact, I just got my upgraded my daughter's iPad because she uses it for school all the time.

And I did get her a new pencil, but she's like, Dad, I don't need a keyboard.

Like, I don't really use it.

She's got a MacBook Air that she uses when she needs a laptop.

But she goes, I'm just using this to take notes all the time.

So I know that there are situations and scenarios where you don't need it, but she has an also an external Bluetooth keyboard like what you used to use, Jeff, so that if she did need a keyboard for her iPad at some point, then then she could use that.

But I just always throw that in because you should factor that additional cost into getting an iPad, I believe, you know, even though it is the same price from the beginning there.

But to that very point, if you have a set amount of money, which we all do, that you want to spend on an iPad, if you have to say, do I want to put all of that into an iPad Pro or do I want to spend a little bit less of my budget towards the iPad Air and use some of that extra money to get the pencil and to get the magic keyboard?

I have to admit, I agree with you.

You're going to enjoy your iPad more if you have the Apple Pencil for annotations, depending upon the tax.

And I know some people don't use a pencil at all, but like if you're an attorney or other professional where you're reading documents and you're highlighting and you're annotating and taking notes.

Right.

This is such a great accessory.

I would rather have an iPad Air plus a pencil, especially if I could also have a keyboard, than have an iPad Pro.

So, you know, use your money wisely.

Now, if you do want to splurge and get the premium product where you're going to love the iPad Pro, it's fantastic.

But the iPad Air is even better now.

So we did the MacBook Neo.

We've done the new M4 iPad Air, and you mentioned the new iPhone 17e.

I remember last week we said, Andy Anako said the E stands for enough.

Today, I like this on Engadget, maybe the E stands for economical, as in the economical choice.

You linked to that.

You also linked to a review from John Gruber at Darian Faribault,

who obviously has seen all of the iPhones, constantly uses them.

And I like I think you summed up his review saying that he would recommend the 17e without hesitation for anyone who considers price their highest priority.

In that good, better, best, which is something that Apple's been doing for years and years and years, you know, the good, better, best in the iPhone line.

I guess there's there's actually more because you have the air in there as well.

But, you know, the good product is the low end one, which is this now the e-product, the 17e.

And it's the same story we talked about for the MacBook Neo.

what was just the low end oh it's good now it's like right oh it's good you know it's the good

is really good and um and again this is what we thought it was going to be based upon some of the

early looks and now that we have the reviews and it's in people's hands they're saying yes it is

the low-end iphone but it's better than it's ever been and and it really is a solid design i mean

in john gruber's review he actually did speed tests and you know a lot of things that most of the

people buying a 17e would never even read his review because they're not even enough of a tech

nerd to even know that jruber exists but he for those of us that do read it and know about it he's

like he's done the tests and like this it really is a pretty good iphone and it doesn't have some

features that some people are going to want but now that it actually has magsafe which as you and

i talk about all the time is so fantastic it allows you to use the standby feature and everything else

um you know this this is something for people you know just like if you i just want a computer and

I don't care about the details.

MacBook Neo is now great for you.

I just want an iPhone.

I don't care about all the details.

I don't need the fanciest cameras.

I just need the basic stuff.

But I do want something good.

I don't want something that's a piece of junk.

Yeah, that's the 17e.

Even John Gruber says that Apple's explanation for omitting Mac safe a year ago was that customers,

they were targeting there with the 16e, where people that were upgrading from a four, five,

or even a six-year-old iPhone.

So he says, Apple says they were used to charging their phones by plugging in a cable.

And you're right.

If you didn't know any different, right?

But the fact that they added that, I remember we talked about this last week too.

The fact that they added Mac save, it seems like a tiny little addition, but I think it's going to be huge because frankly, you know, I think we've seen the writing on the wall.

I mean, at some point, Apple is going to get away from having any kind of a port in there, right?

I mean, number one, it's limiting because you can't go any thinner because that port takes up a lot of room.

And second of all, I feel like at some point they're going to say, we don't need it.

We can do everything.

We can do all the wireless charging.

And so to me, this is telling that they're putting MagSafe now even into this lowest economical enough iPhone model, which is a good thing.

It's just I think that's going to freak a lot of people out when eventually they do that.

But, you know, Apple's always been good about kind of taking baby steps to get people to come along with them.

There was one other significant upgrade last week, which I'm waiting for you to upgrade your Apple Studio display, Jeff.

We'll see.

Jason Snell, you link to a story from him.

He called it the smallest of the upgrades.

It's still good.

I know we talked about this quite a bit last week.

But yeah, I don't know how many people are going to be upgrading their studio display, to be frank.

Yeah, nobody should upgrade.

But I will say this, you know, and it's the theme that we keep talking about over and over again today.

Traditionally, Apple products were really good, but more expensive.

And so you have to decide, do you want to pay that premium price, but you're going to get something better.

And, you know, the thing that's so revolutionary is that over the last few years, and especially over the last few weeks, Apple now has these good, better, best categories where, yes, you can get the best thing.

You can get the MacBook Pro.

You can get the high-end iPhone, which I love.

But if you just want that entry-level good product, for now, it's actually really good.

So the monitor category, now we're back to traditional Apple.

There is no good, better, best in the monitor category.

There is no good.

You know, Apple does not sell an inexpensive monitor.

All they have are monitors that are really nice, but you can get competitors.

Now, the interesting thing is when I bought my Apple Studio display when it first came out, which was 20, I forget what it was, 2020 maybe a long time ago, 2022.

When I got the Apple Studio display in 2022, there weren't really a lot of good third-party monitors that worked well with the Mac that were really decent.

And so even though the studio display was more expensive, it was really better than the alternatives.

And I'm like, I'm going to spend a few hundred dollars more for something that just works great.

And I still love it.

I still love that new studio display.

I use it all the time, unless I have my Vision Pro connected to my Mac Mini.

It's a fantastic display.

And so what would have been nice is if Apple had dropped the price or if Apple had really done significant improv, but they have it.

I mean, they did improve the webcam.

And it's true that the webcam on the original studio display is crappy.

The number of times that I use the webcam on my studio display is zero.

I literally never, never use it.

The one or two times I've recorded a podcast at home, I've just taken my little – the thing I'm talking to you right now, my Logitech, I've just unplugged it and brought it home and used it.

But as Jason is showing a picture you're showing on the screen, you can look at a side-by-side.

That's an amazing change.

If you look closely at his face, and you might not be able to tell him the YouTube version of this video, but look at his post.

The old one, his face is a little blotchy, and it's not very detailed, whereas the new one is actually a legitimately decent webcam.

So it's nice that it's a better webcam.

That's really good.

The faster Thunderbolt 5 so it can support daisy chaining monitors.

But those are only incremental, as he said, improvements.

The difference is that nowadays, in 2026, there are many more companies out there that are making decent monitors that are much less expensive, including some of them that work with Apple devices.

So the question for me is, should you buy a studio display nowadays?

It's tough.

I am more enthusiastic about the product than every review that I have read, including people like Jason Snow, who owns two of the original ones.

So he really understands the student display.

What he's saying is, you know, you can shop around and you can get something.

And that's the problem is you do have to shop around.

But you can get you can you can get something for much less expensive.

That is just about as good.

And I do agree with them.

For me, however, and this goes back to the traditional Apple that we talked about.

I, for a monitor, for something that I'm going to use for many, many years, right?

10 years, something like that.

I'm going to use it with multiple computers.

When I get, whenever I upgrade my Mac mini, which is still great, I have the Mac mini

and I forget which one I have.

I think I have the M2 or something like that, M2 Pro.

Whenever I do upgrade my Mac mini, I will not be upgrading my monitor because the monitor

is great.

I will just continue to use it.

So if you're going to get a product that you're going to use for a very long time, if you can

afford it, and if you can't, you can't.

But the nice things about the Apple products, like the monitor, is they just work.

They work great.

You're never going to have issues with having like the pixel doubling not working correctly.

You're never going to have issues with, you know, it being sort of, you know, the plasticness

of it.

And so it's going to be nice.

It's going to be bright.

You know, maybe it could be brighter.

But so for me, I probably would spend the extra money over a competitor, a third party product

just because I know it's going to work great for the entire 10 years I have a product.

Right.

But I will admit that someone else could interpret what I'm saying as, oh, Jeff, you're just being an Apple fanboy.

Why are you spending that extra $500?

Save that $500 and go buy yourself a MacBook Neo or something like that.

I don't know.

I mean, that's a legitimate argument.

But a lot of people are just going to say, hey, I'm buying a Mac.

I'm here in the Apple store.

This is what they sell, the studio display.

I'm just going to get it.

It's great.

You're not going to, except for it being a little bit more expensive than it should be, you're never going to say, wow, this doesn't work well or anything like that.

So I'm a little more enthusiastic about the display, the Apple Studio display than other people, but I do hear where they're coming from.

And it really would have been better if instead of – what do they – they shelved this thing for, what is it, $1,800?

I forget what it starts with.

Well, I think it's still $1,600, which I think is what you paid, right?

Yeah.

But that's not the XDR.

That's not the XDR.

No, this is just the 16.

And then even then, I mean, the one that I have, it just sits in one position.

I can tilt it, but, like, it doesn't raise up and down.

If you wanted to raise it down, that's an extra $400 or that's a monitor arm if you get the Visa.

But Apple also sells a stand for $400, which is a ridiculous lot of money to pay for a stand.

People say it's beautiful.

It's an engineering marvel.

Right.

I'm sure.

Your display goes up and down with such ease that it's just amazing.

But $400 is a lot to pay for a stand.

So, but, you know, what can I say?

To be clear, just in case people, because I know if you go to Dell.com and you start looking at monitors or Amazon or whatever, like there's so many out there.

But when we say like a good quality, like we're talking about this is a very high end, like it's the 5K component on here.

But I do appreciate Jason does say that there is an Asus display that's $800.

He said he found it on Amazon for $729.

It's a 5K 27-inch display with an adjustable screen, Mac-friendly controls.

Is it as nice?

Almost certainly not.

But it's also half the price.

So, okay, I appreciate people listening to us talking about this

because I don't know how much of a big market it's going to be for this.

But it is interesting.

I'm glad that they updated it.

I like to continue to have them do some other types of products like this.

It would be nice maybe if they had a good, better, best on monitors, but not yet.

they haven't done it yet that's enough of all of the uh reports of the products that have been

that came out just a couple of weeks ago let's talk about a product that came out a year ago

one of my favorite apple products that i i truly use almost every single day i can't even think of

a day that i don't put my airpods pro 3 in my ears we're both wearing those right now i'm getting

ready to get on a plane later today, they will be with me and probably in my ears the entire time

today. I even used it last night walking back down from Times Square just because, as you know,

there's so much noise on the streets and everything. And frankly, I just put it in and I used it as

the, you know, what do they call it? Like the awareness adaptive. I had the adaptive on so that

I could still hear things going on around me, except that when there was loud noise or a siren

whaling by or something. Anyway, this was a great little review from Andrew, Andrew O'Hara at Apple

Insider, his long-term review. The latest earbuds are great with one asterisk. And he's been talking,

he's been using it like, like, just like us, he uses it every single day. And he just talks about

how they've weathered over this last year now. Yeah. So they've been out for six months now,

which is interesting. Six months. Sorry. Six months. Yes. Yes. Yeah. But, and it's great that,

you know, it's six months later, you know, he says it's still good. One of the things that I

thought was interesting about the review is he says the airpods pro 3 are better than the airpods

pro 2 in a couple of ways you know one of the things is the fit of them the way they fit in

your ears a different way which for some people for a lot of people is improvement you know

everyone's ear is different so your mileage may vary um but he did point out that there were some

gee whiz features that came out with the airpods pro 3 that he says although they're really cool

six months later i'm not really using them a lot and one of them was the live translation feature

which is just incredibly cool that you could be with somebody who's speaking a different language

and as they are speaking you know in french or german or whatever else chinese like in your ears

your airpods are translating it live i mean it's almost like you're somebody at the un and you've

got an interpreter translating live as the other as you know right the distinguished gentleman from

such and such is is speaking in a foreign language it's very fancy um he says that sounds really cool

and a few times he's tested it it's been great but he just i guess i don't travel internationally

enough to use it. And it's been the same for me. I think this is cool. It's futuristic. How

wonderful, you know, you could even get philosophical and say, we can all speak each other's language.

Wouldn't the world be a better place? And yet I personally also have not traveled internationally

in the last six months. And so I also haven't had a chance to use the feature. So, but that doesn't

mean it's not a cool feature. It's just that you don't need it. And the other new feature, of course,

is it does the heart, the, the, you're monitoring your heartbeats, but for anyone that has heart

tracker but for anyone who has an apple watch you've already got something right so it's not

really made for you so it do it does have these two features that are cool but he's like i haven't

really used them very much in six months and and i jeff richardson also haven't really used them

much in six months but it doesn't mean i'm not a big fan of it like you brett and like him i use

i use my airpods pro 3 every day literally every day and i love them and the the noise cancellation

is great when you want that. The adaptive is great when you want that. If you just want pass

through, that works great. I can listen to my podcast, but I can still hear a hundred percent

of what's going on in the world around me. That's great. It's just great. And the battery for me so

far, six months later, I have not had an issue with battery life. I mean, I still charge them

in there, but as I think back in time, because I've owned just about every AirPod back to the

original generation, I do remember that early on, we're only six months in, so to be fair,

But as you get close to like a year out from an AirPod, the battery life becomes less impressive

traditionally.

And so we will see so far, I have not noticed any degradation.

If there has been degradation in the battery life over six months, it hasn't been enough

for me to notice.

And he says the same thing.

Well, we'll revisit this in six months and see where we are again.

But no, I would recommend these without, just the other day, one of my brothers was asking

me that he wanted to improve his AirPods.

He's like, should I get the AirPods Pro 3?

I'm like, yeah, yeah, absolutely.

You should get them.

I know no hesitation in recommending them.

Another Apple product that I use probably every single day is Apple notes, either on my phone, my Mac, my iPad.

In fact, I've just been at a conference and I just have like a running note in the notes app that I've just been capturing people's names or, you know, conference notes and stuff that I'm taking.

So I was thrilled that you linked to a good article from Glenn Fleischman today at six colors.

How do you edit in notes?

And more specifically, he's talking about when you share notes with other people like we probably like you, Jeff, we have several shared notes in the family, whether it was like, you know, recipes or shopping lists or Christmas lists that we share things back and forth just so that we can track it all without having to, you know, email things back and forth or whatever.

And this is just good.

I don't know that I would dig too deep into seeing all the activity here that Glenn's talking about.

For me, I usually get like a little notification, I think, when maybe one of my kids jumped in and added something in there.

And that's been enough for me because I can always go and look at the notes.

But these were some cool tips that Glenn shared.

Yeah.

I mean, people, if you work with Microsoft Word's track changes feature, then you know.

I mean, for me as a professional, redline edits are a key part, right?

I'm constantly sharing drafts with clients and other counsel and opposing counsel.

And you're looking at, you know, let me look.

Here's your redline edits.

What changes did you make?

What changes did I make?

You know, and I'm a litigator, but if you're a transactional attorney, the same thing, contracts

are going back and forth.

So redline edits, track changes are incredibly important in the professional world.

I forget that it's also a feature of Apple Notes.

And so if you do share notes, which I do like you with my family members, and it's great.

And sometimes I've shared notes with other people too.

You can actually see activity.

And if it really matters, hey, who added this item?

Who deleted something?

Keep that in mind, by the way, if you share your Christmas looks with somebody else and

they go delete the item because they purchased it. Keep in mind that somebody could actually see

who actually scratched it off the list. That might be a spoiler alert for who bought you the present.

Don't do that, by the way, because as you said, people get notifications that there was a change

to the list. So it's a nice reminder that we have, you know, the Notes app is more powerful

than you might imagine. And if you think that looking at edits is useful to you,

check out this article because again, I use this feature so infrequently. I have used it before,

So I can confirm that it works, but I've used it so infrequently that it would take, if I was going to do it again right now, I'd have to think about how to do it.

But Glenn lays right in here.

You know, it just occurred to me, I share notes pretty much only with family members, maybe some like close friends.

I wouldn't use it sort of in a professional context now that I'm just thinking about it.

If I did something professional context, I would probably either use Teams or maybe, you know, Microsoft OneNote or something like that.

Just interesting, even though I know lots of people, even even in my workplace, like I know they're using Macs and they're using notes.

But typically that's where I put more personal stuff, I guess, you know, or things that I know are just for me.

Anyway, just a little bit of an observation there, which I think is interesting.

Yeah, me too. Me too.

Google Maps getting a little bit of an update.

Immersive navigation is the biggest Google Maps.

I don't know that I've truly understood what they're changing here, Jeff, but anything that can help me not miss my turn, I'm all for it.

Yeah. So what they're doing is instead of the over, you know, it's a 3D display, which you can sort of have that mode right now, even in Apple Maps and Google Maps.

Right.

It's it's more it's basically more realistic.

And so it's driving with you in a more realistic way.

It's even more immersive.

It's not photorealistic, which I think is actually a good thing because that can be distracting.

But it's just a lot more precise on turn by turn.

If you go under a bridge, you will actually see a little bridge go over you and top.

And so it's just a nicer, better version of it.

And it's not limited to Android.

Apparently, this is going to be rolled out for all of the Google Maps people.

They even said that if you use CarPlay, as you know, because you do this every day, you can use Google Maps in your CarPlay.

And it's going to have this feature too.

So, you know, it's great to see this.

And of course, this ups the ante.

And so we'll have to see if Apple, you know, responds in kind in Apple Maps.

But I'm thrilled to see these apps continuing to get better.

So it's something to keep in mind.

Again, I traditionally use Apple Maps when I'm driving around.

But once this feature, it's just been announced.

It's been rolling out.

It's going to be rolled out over the next few months.

So I don't know that, you know, anybody except for some reviewers have actually used it live yet.

But over the next couple of months, I might see a time where I'm doing a road trip and I'm like, you know what?

I might traditionally use Google Maps, but I may actually use Google Maps for this road trip, especially if it's like in a city.

You know, the examples they're showing here are people that are driving through cities that have like, you know, six lanes of highways and confusing turns and ramps, stuff like that.

And it's like it's going to be much more precise.

That's at least it has Google is billing it.

And so that might actually make the difference because if you're in an unfamiliar city, you really want to have something that's really incredibly helpful.

So I look forward to checking it out.

You know, I know we've talked about this again several times already, but I'm a little bit the opposite.

When I drive, I pretty much exclusively use Google Maps.

I just have found that they've been a little bit better and more precise.

I even like that it shows you like what lane you need to be in.

I know Apple Maps has that, but when I've used it for driving, I just I don't have the same sense that is as accurate.

However, when I'm walking like I'm in New York City, when I wanted to go like I don't know how many blocks when I wanted to map my way, almost exclusively Apple Maps.

I found that Apple Maps is much better from the walking directions.

Plus, obviously, it connects to my watch a little bit better.

Even Google Maps will do that.

But I just feel like the Apple Maps does a much better job if you're in maybe sort of an urban area because, you know, there's a lot of buildings and stuff that could interfere with the signal if it's using that.

But anyway, I just I mentioned that several times.

I don't know why I continue to do that.

I force myself to test them to test the other out sometimes, but I just continue to come to come back to it.

But I'm glad I'm glad that the maps are continuing to on both sides.

And I feel like this is, you know, it's a cat and mouse game.

I mean, it's like one person does it like you were talking about an improvement and then the other side has to do it as well.

But it's a good thing.

Apple is on TikTok.

We can call it Apple talk.

I mean, I guess they've been on TikTok, but Stephen Hackett at 512 pixels posted some.

He calls them some unhinged videos about the MacBook Neo.

I watched a few of these and they are a little bit different than what I would normally expect from Apple.

Apple must have hired a new advertising company because these are so different from the traditional Apple videos.

They make, they're very short.

They're very catchy.

And they're TikTok-ish, I guess.

I am not the target audience for these, although I do a marvel of them.

I mean, whoever used these, they definitely know TikTok.

They know that people are scrolling through.

You've got a few seconds to catch their attention.

And people want something that is unusual and funny.

The one that you're showing right now is, I think, perhaps one of my favorite ones.

um all the video is is a lemon a lemon like a little lemon that uses facetime to place a call

to a lime and they just look at each other on the screen it's like does this make any sense but of

course what it's referring to is that one of the colors of the new macbook neo is this citrusy color

which is sort of a lemon lime um and so without saying it without using the word neo without doing

anything, except that the background of that video happens to be, you know, the screen of the new

MacBook Neo, the default screen. So it, but it's going to get people's attention. And, you know,

I laugh when I look at these because I don't know about you, but you know, I have teenagers and they

use TikTok and every once in a while, my son or my daughter will show me a video and they'll think,

oh, look at this, dad, this is really funny. And they're laughing hilariously.

Yeah. Laughing hilariously. And I just don't get, it's like, okay, I guess that's funny.

And I guess it just means that I am old.

But for those people.

And then they call you a boomer at that point, probably.

Exactly.

So, you know, but for the people that are a great audience for a MacBook Neo, which is students, whether they are college students or high school students or even younger.

This is it.

You know, whether they are Gen A or Gen, whatever they are.

I forget all the generations and stuff like that.

You know, Apple now has a campaign that is apparently speaking to them.

And we'll see how successful it is.

But it's certainly fun to see Apple do something that's just totally, totally different.

So I'm in favor of it, even though I don't necessarily understand them all.

They're very cute.

You're confused.

You're in favor of it.

In the know.

In the know.

I thought since we talked about the AirPods Pro 3, I'm going to give a quick tip that most people probably know this.

But I'm going to just tell you two ways that you can switch between listening modes.

So there's actually four listening modes when you are using your AirPods Pro 3.

There is the transparency mode, which basically means that the AirPods will let outside sound in.

There is the adaptive mode, and I don't know exactly how that they describe it here, but I think of it as it's a smart mode for making sure that if there is a loud noise that happens as I'm walking down the street or something like,

again, an ambulance siren or something, that it'll mute that.

I can still hear things going on, but it'll mute those really loud noises

that just annoy me more than anything else.

There's the noise cancellation mode, the active noise cancellation.

That's what most people think.

When I'm on an airplane and after the safety announcements,

I just go into noise cancellation because I don't want to hear the plane noise.

I don't want to hear babies crying, anything.

But the fourth mode, I'd say, is there is an off mode.

And it's funny, Jeff, I don't hardly ever go into the off mode, but when I do, it makes me realize the AirPods Pro 3, just from a physical standpoint, really cut out a lot of noise just on their own.

It's almost as if you were putting in just, you know, those foam, you know, ear pods in, like, you know, that you just didn't want you wanted to sleep with or something.

Does that make sense?

Like it's pretty amazing how much physically that the AirPods Pro will cut out.

Anyway, to switch between those modes, there are several things that you can do.

Number one, what most people think of is that you can pinch the stem of your AirPods Pro 3.

You kind of pinch and hold it for maybe like a second or two seconds.

And then you'll hear it cycle through the different modes.

Now, you can go in and customize which modes that you want to cycle through when you go into the Bluetooth settings.

And so you can see here the listening modes.

So for example, I still have my AirPods Pro 2

that I use a lot of times when I exercise.

I don't do adaptive mode on that

because typically I'm in a gym or something, right?

I switch it between transparency and noise cancellation

and I don't go into adaptive.

Now my AirPods Pro 3 that I usually wear everywhere else,

I will cycle through the three modes,

transparency, adaptive, and noise cancellation.

So I typically do that by reaching up,

pinching the stem of my AirPods Pro 3. However, there are times when I got something in my hand

or there's something going on. I just want people to know there is another way that you can switch

between those modes. If you go into your control center, you swipe down from the upper right corner

of your phone, go into control center, and you'll see there's a volume slider that's there.

The volume slider is great. If you're connected, that's obviously how you can turn it up or turn

down the volume. But if you tap and hold on that volume slider, you tap and hold on the volume

slider, you'll see the additional controls come up at the very bottom. That's what I'm showing on the

screen here. And if you tap on that, then you can switch between transparency, adaptive and noise

cancellation there. So sometimes, in fact, a lot of times, almost maybe half the time, I'll do it

this way. I'll go into the control center, tap and hold on the volume slider, and I'll manually pick

which mode that I want to go in because I may not remember exactly which mode I'm in at any one time,

right? I'm like, I don't want to think about if I'm in transparency, do I want to go to noise

cancellation? And if I've got my phone in my hand, I'll just go into the control center, tap and

hold on the volume slider, and then you can manually tap which of the three modes that you want to go

to. So that's just another way to get access to these listening modes. I'm frequently going back

and forth throughout the day, depending on where I am or if I just want to cut all the noise out,

if I'm working or something like that.

And then, so I do it in a variety of different ways,

just depending on what I'm doing with my hands at the time,

or if I want to change it manually

by going to the slider control and control center.

That's my tip.

That is a great tip, Brett.

I did not know this.

And I'm so happy you shared it

because like you, I keep mine on just the two different modes

to go back and forth.

But sometimes you want to go into your third mode.

And by the way, I change sometimes from time to time

what those two different modes are.

And I thought the only way to do it,

was to open up the settings app, go to Bluetooth, go to AirPods. It's like five menus deep.

No, too much. Many times I haven't done it specifically because I'm like, I'm not going

to go through all that trouble. I'm just, I'm not doing that. I didn't realize you could just swipe

down from the top right and hold down. Oh, but I literally am going to start using that this

weekend. Thank you for telling me. You can't do it now because your AirPods have to be connected

to your phone first. Like if you go in right now, yeah, yeah. So, so I can, if I go into my phone

now, my AirPods are connected to my Mac since we're on zoom, but if you tap and hold there and

nothing comes up. But once they're connected to your phone, you just tap and hold on that volume

slider. And then you'll see those additional controls at the bottom. Yeah, that's true with

settings app too. You only have the controls in your settings app if you're actually wearing your

AirPods. But I did not know this. Thank you. This is a tip I'm going to use. So I'm glad that you

heard this. So if anybody else finds it useful, great. But if nothing else, it was a good tip for

me. So thank you. My tip of the week is obviously something you don't know about, Brett, because you

had mentioned earlier in this podcast hey we met david poge at aba tech show years ago maybe he

would sign a book for us um well actually uh my book is signed i do have mine what the reason is

oh you sneaky guy the reason i signed is because of my tip of the week which is this um david poge

is very approachable um so if very yeah if you uh of course if you see him at a book signing i'm

sure he's done with so this he'll be happy to sign it there but um if you scroll down a little

bit to the bottom of the page that I'm going to have in the link here. Scroll down to the bottom

of this page, Brett. You will see that he has a link. Oh, I'm reading this. There's a little form.

And if you fill out the form and you just give him your name and address and you said you bought it,

what he will do is he will send you this. It's like a little sticker. And he says it's a book.

Yeah, it's a sticker here. It's a sticker. So you put it in your book and then suddenly you have a

signed copy. And, you know, is it all that big of a deal? Who knows? But it's actually sort of fun.

And, you know, I have a couple of books over the years that I've gotten signed. In fact,

one of them I'm looking at right now is many years ago, Walter Isaacson wrote the Steve Jobs

autobiography, not autobiography, the biography, although he did it by working with Steve before

Steve passed away. And there are there are good and bad things. Yeah, Isaacson book. Don't get me

wrong. But it is one of the definitive books that are out there. And Walter Isaacson happens to be

from New Orleans and he actually was a graduate of the same school that I went to, Isidore Newman.

And so he's a new locally enough that one of the times that he was here in New Orleans,

I got him to sign the book. And so now, I mean, the book sits on my shelf, but if I ever look at

it, it's a signed copy. And I don't need to tell people why signed copies are sometimes nice to

have for a book that you're going to have for a long time. This Apple first 50 years books,

this tome is so huge. I mean, I'm going to enjoy reading it, but when I'm done, it's going to go

on my bookshelf and it will be nice that I have a signed copy. And so with this form, you know,

if you, you just give David, it's for free, but if you buy the book and you tell him your name and

your email, you know, you give him a little message. And so I wrote him a couple of sentences.

I said, David, you're not going to remember me from Adam, but I've actually met you a few times

over the years and at ABA tech show in Chicago many years ago when you were the keynote speaker.

And I even gave him a link to, I did a post on iPhone JD at the time because he was so nice

talking to us afterwards. I know you had a picture. I have a picture of him and, uh, and, you know,

I had a lot of fun just talking to him because he's just one of these great people that knows so much.

And so when I, you know, when I sent it to me, he had a nice old thing, you know,

great to see you again, Jeff, you know, David Pogue, and he's got the date on it and stuff.

So it's just a silly thing. And it probably matters to nobody but me, but the point is,

no, no, I would, I want that. Yeah. Yeah. So if you buy the book or if you give the book and he

points out here, if you give it as a present to somebody, what you can do is you can, you know,

buy the book as a present and then you can use the form. And now he does say he has a limited number

of these, these nameplates. I think he said he has 500 of them or something like that, but, um,

but as of, as of a couple, as of a week or two ago, he still had them. And so if you do decide

to buy the book and if you are interested in a signed copy, you can use this form to get yourself

signature. It'll come in the mail in a week or two. And in fact, I got, I got my sticker like

two days before my book showed up and then I put it in my book and now I have a signed copy. So

it's just a little thing, but it's my tip. You didn't buy the book from him here, right? Because

it looks like he's got links to it. Okay. Okay. So what he says to do is once you buy the book,

so I bought mine on Amazon, right? I actually pre-ordered it on Amazon. And so he says,

what you do is just take a screenshot or a picture or whatever that shows that you purchased it.

And so when you buy something on Amazon, it will have the delivery address on it. So he says,

Just make sure that what you send me has it.

Number one, it's the receipt.

So it shows that you actually bought the book.

But then number two, it has your delivery address, which the Amazon receipt has.

And so I just took that screenshot and I just attached it to here and I sent it to him.

And so that way he could see that I purchased the book.

Oh, that's so cool.

He could see my name and address.

And then, but you can use a different name.

So, I mean, you could purchase it for Brett Burney.

But if you decide to give it to, you know, your good friend, Tim Cook or whatever, you

could say, you know, write it out, make it out to Tim and he'll do that too.

So however you ask me to do it.

That's so fantastic.

Thanks, David.

That's great.

Because he says, he goes, if you buy a book from me, I'll sign it and mail it.

But maybe he's referencing, you know, he's written a lot of books.

Yeah, you can buy it directly from him.

But I don't know if this one is directly available from him because he has links to Amazon or Barnes & Noble to go and buy it.

So this one, not yet, because I think it just came out.

Obviously, it's a release publisher.

They're doing that.

So I mean, oh, my goodness.

That's just so great.

The book.

I mean, that's really cool because that takes time.

And, you know, it's just it's just he knows that there are people out there that have been following all of this as long as we I mean, I remember he was I remember his coverage of he was at the cube Apple store, I think when the iPhone came out.

Right. Yes. And he just went and interviewed a lot of people.

And I still have that vision because, you know, you could just tell like, OK, this is somebody that's what like one of us like he really is excited about it, in addition to the fact that he's going and talking to people.

But anyway, and there's been many, many, many, many other events similar to that.

OK, that's great, David.

That's really cool.

What an awesome tip.

Now I got to buy one and send it in.

OK, next week, we're going to talk with you then.

It'll be fine.

Now, in two weeks, we are both going to be at the ABA Tech Show, and that is going to

happen on the Friday when we are going to be there.

But you and I have already been talking.

We're going to try to plan to still have a podcast there.

It's going to be a little bit different.

But just want to give everybody a heads up.

Next week will be fine.

We'll talk with you next week, Jeff.

And then in two weeks, we'll have something a little bit special, probably from the ABA

Tech Show.

Sounds good.

OK, well, thanks.

Bye bye, everybody.