Welcome to In the News for April 24th, 2026. I am Brett Burney from appsinlaw.com.

And this is Jeff Richardson from iPhoneJD. 

Hello, Brett.

Good morning, Jeff. This week, we have heard about the end of an era.

Truly. Wow. What some, I mean, for us, at least, a little bit of earth shattery news,

Not unexpected necessarily, although the timing I was questioning this week, Tim Cook announced he is stepping down as CEO of Apple.

Now, he's got a few months.

We'll get into the details and everything.

We'll talk about who his successor is.

But, oh, my goodness, I remember I texted you this week.

As soon as I saw somebody break this story, Jeff, I'm like, what?

Like, again, it's not unexpected, but it was just the timing and the fact to actually see it in writing.

I'm like, really?

Like, OK, I guess it's I guess it's time.

He's going out.

He's going out on a on the top of his game.

As the prophecies have foretold.

And that's not an accident.

I mean, it was a bit of a surprise when you texted me on Monday afternoon.

I was not expecting this news on a Monday afternoon.

Not that I knew when it would come.

Right. But we all heard the rumors that this might be happening last year. Mark, Mark Gurman from Bloomberg talked about it.

But also there was a story in the Financial Times that actually predicted that it could be, you know, as early as this spring.

I don't think that that was an accident. I think, you know, one of the first things we could talk about is the way that this was done.

When Tim Cook took over his Apple, it was not fully planned. Right.

I mean, they knew it was going to happen, but Steve Jobs was, you know, going to become

executive chairman and then he passed away and it was tumultuous.

And, you know, I think it's very clear to me that Tim Cook, being the orderly person

he is that, you know, wants everything to be calm and everything, he wanted to have a good,

smooth transition.

And I think step one of that was leaking to the Financial Times last year that he could

be stepping down.

And then also, I think it was very intentional that Apple leaked to reporters that John Ternus

would be the replacement.

just so that people could start to get used to the idea for the last couple of months.

So that, you know, over time, we get to the point where people were used to it.

And now that the news has come out, yes, it was a surprise on Monday.

But, you know, the stock market did not crash because people had been sort of preparing for it, which I think was purposeful.

Well, and obviously, I don't think that it was a surprise to Apple.

I mean, they surely they have been talking about this for several years.

I mean, we just know, you know, Tim Cook from the outside.

he he's been planning things they've been having discussions so you know i hadn't really thought

about it in the way that you're talking about that they've been doing some of these leaks but

i mean obviously that's very strategic right and i think that that's good that they've been kind of

thinking that so it wasn't too much of a shock and like you said that it wouldn't affect maybe even

the stock prices or anything else but you know all of that aside i'm i'm i'm pretty happy with the

way that it has gone this week and i just feel like the coverage has been very favorable i think

again to your point obviously apple had been planning this and um you know i it's again it's

it's an end of an era it's a little better bittersweet but we you and i have talked about

this many times that uh we suspect that john turnus is going to be the next person and i'm

pretty happy about that and i'm very excited about the new the new era as it were coming on board too

yeah so i guess there's two stories to talk about you know we have the you know the nature of the

announcement we just sort of talked about that and that it was right incredibly well there is you

looking back at Tim Cook, and then there is the who is John Ternus and what is this going to mean

for Apple most importantly. So why don't we start on the Tim Cook part? One of the things that I saw

this week, Brett, was somebody, and I forget who marked this, but it was like one of the things

about being the CEO of a big company is that when you retire, you get to read your eulogies while

you're still alive, which we have definitely seen this week. Everybody has been, and it's appropriate

because Apple has not had that many CEOs in its 50-year history.

Tim Cook was number seven.

You know, nobody really knows much about, you know,

Mike Scott for the first two years, nobody talks about him too much.

And then Mike Markala.

And then you had, you know, John Scully, who, you know,

people talked a lot about the Scully era and that, you know,

Steve Jobs brought him in.

And then ultimately Scully was part of the reason that Steve Jobs got kicked

out, I think appropriately so, because Steve Jobs had some maturing to do.

And then you had the horrible period in the 1990s of of Spindler and Gil Emilio.

But, you know, one of the best things you can say about Gil Emilio is that when the company was going to flames in the 90s and couldn't even come up with its own next generation operating system.

So much so after trying to to work with IBM and everything else, they finally decided to buy another one.

And they were going to originally going to buy this company called B by John Louis Gasset, another former Apple executive.

And then somebody said, hey, you should consider next.

And I mean, that just changed everything.

When Apple purchased Next, they brought back Steve Jobs.

And then we have the Steve Jobs era, which was just so incredible.

But that leads us up to 15 years ago.

And so the Steve Jobs 2.0 era of Apple had just been, you know, from introducing the

iMac in the 90s, which saved Apple's bacon, all the way through introducing the iPhone,

which changed literally the world.

I mean, Steve Jobs was an incredible leader for Apple at just the right time.

And so there was a question of how is someone going to fill Steve Jobs' shoes?

There is no one like Steve Jobs, right?

And that's why I think Tim Cook was so interesting.

He was a completely different type of person.

Steve Jobs was that visionary, the person that could like see a million things and pick

out the one or two things, the products that people are going to want.

Tim Cook wasn't a product guy.

I don't think he ever claimed to be.

But what he did do under Steve Jobs is he made sure that the trains ran on time.

He was in charge of operations, and he made sure that they had exactly the right parts when they needed it.

Everything was organized.

He was methodical.

And 15 years ago, when people were wondering, is this going to be the end of Apple with Steve Jobs passing away, Tim Cook, in retrospect, has just been an incredible success.

I mean, financially is the easiest one.

The stock price has gone up a ridiculous amount, the market cap.

I mean, if anybody invested in Apple when Tim Cook took over 15 years ago, they are now able to retire.

You know, it's just incredible what he's done from a financial standpoint.

And that's great.

But that doesn't interest me as much as, you know, what has happened under Tim Cook.

You know, we've had new products like the Apple Watch, which was not only under his leadership, but I think it reflects Tim Cook.

right because i think tim cook was very interested in things like personal private and health and the

apple watch just encompasses all of that i mean that's it's such an incredible health device um

that's something that he has credit for the um you know so many other things that have that have been

you know the the airpods i i saw several stories this week like where people were even saying like

the apple watch but a couple of stories i saw were like the airpods is tim cook's you know

greatest achievement that he's been able to make.

And I don't know that I could argue so much with that other than the fact that

there are many other products like the Apple watch and stuff too,

but the AirPods are incredible. All of that, that whole line.

And, you know, even though Tim cook has an engineering degree, you know,

he's not really an engineer per se, unlike John Turner,

which we'll get to in a second. And so you can say, well,

Tim cook did not come up with AirPods.

He did not come up with the Apple watch, but that's, I mean,

you're the president, you know, the buck stops here.

He is the one in charge of the company and made the priorities and stuff like

And, you know, even the Apple Vision Pro, which I know the sales are low now, but I do think it's the future. And I think that he recognized that and he greenlit it. And, you know, not everything from his initiatives came out. I mean, Apple famously spent, what, a billion dollars on the car, which didn't go anywhere.

Yeah, right.

A little joke would not move.

You know, they killed it.

But you could argue just the opposite, that Apple had so much money under Tim Cook for

the reasons that we just talked about.

Why not spend a lot of money on the car and decide whether it's worth it?

I mean, some people view the car as a failure because Apple never came out with it.

But I think you could just as easily make an argument that the car was a success and that

Apple realized it wasn't going to work.

And let's stop this.

You know, that was that was a famous Steve Jobs statement is, you know, it's just as

important to say what to say no to as what to say yes to. And, you know, when they got far enough

along in the car project that they could see that for whatever reason that we don't know,

it would, you know, eventually there'll be a book written on this, um, that it wasn't going to work.

He said, you know, let's stop. Um, the, the, the, you know, so the, the successes under him for

Apple. And I mean, and it's not just the new products, the iPhone, when he started 15 years

ago was so vastly different. I mean, think of like the four and the four S you know, that the four

was, by the way, one of the best, all-time best iPhones. And the 4S is when Siri came out. That's

when Steve Jobs passed away. But if you think about how far the iPhone has come, it's just amazing.

I mean, the cameras are amazing, the thinness of it, everything about the iPhone is amazing,

and the iPad, everything else. And that ramp up, that all happened during Tim Cook's leadership.

And so I think you got to give him credit for that. So there's a lot of good things about Tim Cook,

Right. You know, just real quick, when you mentioned the money thing, I immediately go to like acquisitions, the companies that Apple has acquired over the years.

I mean, I think Siri was right before Steve Jobs left.

But I mean, the first one that comes to mind during Tim Cook's reign is Shazam.

And I know there's just dozens and dozens of other companies that we probably don't even know about smaller companies.

But it's just even from that aspect, I hadn't really thought about that component of his legacy.

It's just the acquisitions that Apple has done during that time.

And even that's incredible, putting aside even the product side on that as well.

So I don't know how you don't look back and see just amazing accomplishments under Tim Cook.

And then that just quickly, I'm sorry, goes into the services.

I hadn't even thought about how the services component has grown incredible.

I remember when the announcement was made that Tim Cook was taken over.

I mean, you and I weren't doing the podcast in 50 years ago, but even then, since I was an Apple fan, I'm like, I don't know how this is going to go.

Like, I know that there were people that were not convinced that this was going to go well just because Tim Cook was so different as you were talking about.

But, you know, even just the growth of the services that we've talked about a few times over the last several years.

And again, that's under his reign, as it were, right?

Like you said, the Bucks, like they knew that they made some of that investment in that.

Today, you look at the Apple TV for crying out loud.

And even, you know, just the whole iCloud ecosystem is just incredible.

Let's talk about that for a second, because services, I really do think Tim Cook gets the credit for that.

You know, the famous, but before Tim Cook, Apple, for all of its incredible hardware and software, had really had problems with services.

I mean, the famous story was Apple came out with, you know, Mobile Me way back when, and it just wasn't working.

One of the famous stories was that Steve Jobs goes into a meeting and he tells the people, he says, somebody tell me what mobile me is supposed to do.

And somebody finelessly, sheepishly raises their hand and says it does X, Y, and Z.

And then he's like, well, why the blank does it not do that?

Because it just wasn't working.

And so Apple had this reputation.

And then under Tim Cook, you know, when I think of things like photos syncing seamlessly between my devices, when I think of, you know, iCloud syncing, you know, my devices being in sync is so important to my productivity and my personal life.

Absolutely.

And then there's the other flip of it, which is in terms of a revenue source.

You know, you and I both subscribe to Apple One, which bundles a whole bunch of these services together, Apple TV and iCloud, et cetera.

And it is useful to us as users.

And for Apple, it's important because it means that they don't just see the revenue every time they come out with a new iPhone.

They have that steady stream of revenue.

And so it allows the company to be more stable.

I mean, again, let's not forget, in the 1990s, before Steve Jobs came back, the company was literally months away from bankruptcy.

It was going to be the end.

I mean, the guy that was in charge of Dell said that, you know, famously, what would you do?

I would, you know, buy, sell the company and give the money back to the stairholders.

I mean, the company was going down the toilet.

And to come from that to what Steve Jobs did, which was amazing, and then to come that from

what Tim Cook did, which is just incredible, you know, hardware, services, all just incredible.

And I think he deserved a lot of credit.

The last 15 years have been amazing.

So, you know, this has been well reported, right?

It's like Tim Cook said that he went to visit Steve Jobs, right?

I think almost the day before he passed away and Steve Jobs was famous for saying, you know, don't, don't ask what would Steve Jobs do?

Right.

He told Tim Cook, it's like, just do the right thing.

Right.

Or do what you feel needs to be done.

And man, looking back now for the past 15 years, Tim Cook took that to heart.

I mean, he's reported this multiple times over his career, right.

Or at least as CEO, at least.

And it's just, I don't know.

It's I'm smiling just to think about, God, he really took that to heart.

And he must think about that almost every day, you know, that he gets up and he goes, the CEO is like, I'm going to do what I believe is the right thing.

And that wasn't always what I think Steve Jobs would have done.

And that's great.

And I love that story.

You say, wake up every day.

Tim Cook famously wakes up incredibly early every morning.

I am not the person.

He very much is.

And every morning he has his staff send him like selections of emails that people send him.

Right.

It's not just the good ones.

It's the good, the bad ones.

And, you know, he talks about how much he loves almost every day.

someone shares a story about how an Apple watch saved their life,

either themselves or a loved one.

But he also gets the stories of, you know,

people that are complaining about things.

And, you know, I think that is a good and appropriate thing to do as a CEO.

And so anyway, I think it's been an amazing run.

So, you know, many of the unogies this week have been glowing.

A couple of people have used this opportunity

to talk about some of the negatives.

And I think it's worth mentioning them, you know, briefly.

The two big ones that I have seen are the way that specifically he has dealt with certain governments in the world, including our own.

And then the second one is the Apple in China issue.

And so just to address those, because, I mean, I don't think – I think to be fair you have to address the bad and the good or at least the alleged bad.

The first one is epitomized by what I mentioned in my post today when Tim Cook gave the golden plaque to Trump.

And it just seemed it just seems so tacky and so obvious.

Cringe.

So many people have been upset, cringey.

You know, the fact that he gave money to some of Trump's things.

And, you know, considering that that Tim Cook, I mean, the most prominent gay man in the world, somebody who is so in favor of diversity and individual rights and everything else has been coddling up to the administration.

And I apologize if you're listening to this and you're you're more of a Trump fan.

But there's just been a mega so many things that Trump has done wrong.

And Tim Cook has been there and he's been criticized for that.

And I think it's totally fair.

Of course, that is it is appropriate to mention that.

But you can't look inside of the fact that there is this is also the reality that we live in.

And I know, you know, going back to Nazi Germany, you know, should you just go along or should you be helping?

I know that those analogies.

But but Tim Cook has a realist around the world.

He understands that if you're going to do business in X country, you need to comply with the laws of the X country.

And he has made sure that when, you know, Trump wanted to put ridiculous tariffs and everything, he worked with the administration so that Apple was spared from it, which meant that our iPhone prices did not go up and people could still afford to buy their kids a good iPhone and stuff like that.

And I think that it's not pleasant to do it and you can criticize it, but I think it had to be done and he knew it had to be done and he was willing to swallow his pride because I can only, I mean, this will never come out until maybe he retires and he's on his deathbed.

But you have to imagine what's going on in Tibbs Cook's head some of the times that he does some of these dealings.

But he did what he thought needed to be done and I think he tried to do it in an honest way.

And so I give him credit for that.

It's not an easy choice.

You know, my own law, you know, recently the Trump administration was trying to force law firms to sign these ridiculous agreements and things like that.

And fortunately, my law enforcement was affected, but I felt, gosh, this could be us.

These are tough situations.

There's no easy answers.

And then the other one has been the China stuff.

And in fact, I got an email yesterday from one of the attorneys that you and I had dinner with.

We were in Chicago recently, Jim Neesit, New Orleans attorney.

And he was shooting me this article that was in the New York Times yesterday by Patrick

McGee.

And Patrick McGee is the person who wrote the Apple in China book, which is an excellent

book, by the way.

Yeah.

Which is, it talks about how, you know, Apple, you know, could not manufacture the iPhone

and other things too, but especially the iPhone in America, because we just don't have the,

you know, we don't have the manufacturing capacity.

We don't have the plants that are so close to each other.

It can't be done.

It's not just that it's cheaper.

It's not like, oh, you're just going to where it's cheap to have the child labor and make

your t-shirts when you could be making t-shirts in America.

It's not that it America just literally did not have the infrastructure.

And sure, we could build it up.

It would take 20 years.

And I don't know that people would even want those jobs.

So he he recognized that if you wanted to have the brand new features, it was going to have to be manufactured in China.

And so he went to China and he worked with the factories.

And at first, the Chinese government was a little resistant to it.

And then they realized that their factories were getting better and better because of Apple.

Right. And so then they encouraged it.

And so the criticism that Patrick McGee makes in this article in the New York Times is that

China, not only directly from Apple, because there's so much money made from iPhones,

but the capacity, the technological knowledge that Chinese manufacturing has gained directly

because of Apple has led China to be a manufacturing powerhouse in all sorts of other technologies

too.

And all of that has resulted in money for the company, for the country, which has resulted

in helping to keep the regime in China, which, you know, people talk about complaining about Trump,

you know, thank goodness we're not, we're not in the China's authoritarian regime. And so it is

true that, I mean, that has been a direct result is that China is in a better, that the Chinese

government is in a better financial position because of decisions that Tim Cook made about

China. I agree. But people like Patrick McGee in this article, and again, he's no dummy. He

This is, you know, hurt democracy in China.

It is perhaps hurt other countries to have China more prompt up.

And I do understand that that was a consequence.

But as I pointed out in my post today, I think and this is just my opinion.

People can feel free to disagree with me.

You know, no decision in life is all upside and no downside.

I mean, isn't isn't isn't that wonderful when it's an easy decision?

But the reason that Tim Cook makes the big bucks is because he has to make those tough

calls.

can make iPhones in America, but they're not going to be able to do what we want them to do.

Plus, they're going to be so much more expensive that people won't be able to afford them. And then

only the richest people will have iPhones, which I don't think is a good result. Or I can take

advantage of and help China. And it's going to mean that we have these incredible devices that

change people's lives and allow people to do things. It's going to allow the Apple Watch to

literally save people's lives because it's such a small device that can do so much and it can

monitor your health. And people that would have died have not died. I mean, not to be dramatic

about it, but it's literally true. People that would have died have not died. And that is because

of the decisions that they made in China. And yes, a side effect of that is that it has helped the

current Chinese government. So it is, those are difficult decisions and who knows what another

leader of Apple would have done. But Tim Cook made the decisions that he thought were in the best

interest of number one, Apple, and then number two, and I will agree that this came second,

but number two, Apple's users.

But with those two decisions in mind,

I think that overall,

I think he made the right calls.

Not that they were always easy calls,

but I've heard a number of people this week

who have been complaining and saying,

oh, we need to get rid of Tim Cook

because of all of these different things.

And he shouldn't have stayed as long as he did

and everything else.

But those were the two big complaints

that I heard about him this week.

Well, I think Apple agrees with you

that Tim Cook has made the right decisions

because while we've talked about the fact

that Tim Cook is leaving Apple as CEO, they're actually kind of, I feel like they're kind of

sideloading him as Apple executive chairman. So this isn't actually supposed to take place

until September 1st, right? That's when he's actually going to turn over the keys to John

Ternus, which, you know, just on a quick side note there, that means that potentially Tim Cook's last

public address or public keynote is going to be this summer, right? At WWDC. That's the,

that's what I was thinking too. He'll do that. Right. But September 1st is when Tim Cook is

officially stepping down as CEO, but he is going into a role of Apple executive chairman, which,

um, I, to me that that's interesting because he's not completely going away. He's not going anywhere.

He's going to be involved. And for me, from the executive chairman level, these are exactly the

kind of things that I think Apple wants him to continue to do, right?

Because maybe Ternus may or may not be the right person for that.

Maybe, frankly, to your point that you were just making, Jeff, I don't know if anybody

else could do it as effectively as Tim Cook.

Just the way that he's wired and the way that, like you said, he just comes to these

major worldwide decisions from a balanced perspective.

There's really nobody else quite like that, that has sort of his stature.

So it's just interesting to me that Apple is, he's not going into the sunset.

He's going to be right there.

And I think that that's, that's very smart.

I agree, Brett.

I mean, this is like a young child blossoming into an adult and they are now an adult making

adult decisions, but their parents are always there if they want to go talk to them and use

their wisdom and advice.

This is what, and it's what we, it's what Apple wanted to do with, with Steve Jobs,

because this was the same position.

Steve Jobs was also going to be executive chairman of the board.

And he was for about a month, about two months.

And then he passed away.

But like in theory, it was going to be Steve Jobs stepping back to focus on his health, but always being there to help with decisions and maybe even make some decisions.

And unfortunately, because of cancer, you know, cancer sucks.

So I get emotional because my own parents, my mom recently provided the exact same thing that he had, pancreatic cancer.

It just sucks.

But Tim Cook is healthy.

He made sure to point that out this week, by the way.

He's like, I'm completely healthy.

Everything is good.

And my hope is that Tim Cook can be the Apple executive chairman for who knows, five years, 10 years, a long time, which means, first of all, from the chairman of the board position, he will be able to help guide Apple and be there as a resource for John Ternus.

But what's interesting is they made the announcement and it's in this press release that you're showing that they specifically said that he is going to continue to basically be Apple's diplomat on working with governments around the world, which means working with China because he's got such good relationships there, which means working with the EU because that is such a difficult situation and he knows how to do it.

Lots going on.

Of course, it means for the next three years until we finish this administration, working with Trump and maintaining those relationships.

And so, I mean, first of all, how wonderful, because Tim is such an incredible diplomat.

He's the best of this.

I mean, how wonderful that we're not losing that for Apple.

That's going to help all of us that enjoy using Apple products.

And also, how wonderful for John Ternus that he is not going to have to deal with some of the least.

I mean, eventually he'll have to deal with that, right?

It's going to be a transition.

but like wouldn't it be wonderful if they could slowly transition between tim cook and turnus on

those things and in the meantime let john turnus focus on the other aspects of apple i just think

that this was it's it's it's both an obvious position this executive chairman position

but i just think that this is it's it's the icing on the cake this is just what's going to make the

smoothest transition even smoother so it's like no pressure john turnus i mean i i liked how uh

Jason Snell put it here.

Ternus has been working at Apple for over half of his life, right?

And Jason was like, congratulations, dude.

Here's the keys to one of the world's most important and valuable corporations.

Don't break it.

Don't break it.

Exactly.

That's a lot of pressure going on.

And again, we've been watching Ternus for a long time, right?

It's not like, again, this was just decided two weeks ago.

They've been sort of grooming him as you will.

And I mean that in a very positive sense.

And he's been amazing at what he has been doing.

And like you said, he's more of the product guy.

And I just have always gotten the sense,

I remember we talked about this several months ago.

It was one of the videos that he put out,

maybe one of the interviews or so.

And it was just, you just get a good feeling from it.

Like he's got a good attitude.

He's got a very good head on his shoulders.

He's got a very balanced approach to this.

It seems like that he's very comfortable

in sort of the Apple culture, if you will.

And I mean that from multiple different layers.

Like he understands the importance of the company.

He understands the importance of the products,

just like Tim Cook.

Like he understands how customers approach it.

Obviously he's been dealing with the shareholders

and the board for a long time,

because that's a whole other angle there

of like dealing with the board of Apple, right?

That's just always something that goes on there.

You got to make sure that those folks are happy as well.

I just get good vibes from John Ternus all over.

And it feels like most people are in that same boat.

Yeah.

And I think that there's two reasons or maybe three that I'm happy about John Ternos.

One is the one that you just said, which is that he understands how Apple does things.

And I think that this is important.

There are some companies that it works to bring in somebody else from a completely different

company.

And not only that it works, but it's actually better because they can bring in innovative

ideas.

I don't think that Apple is that company.

That Apple has never, I guess you'd have to go back to John Scully.

when Apple brought John Scully in from Pepsi in 1983,

there were a lot of good things that happened under John Scully,

but, and he was at the company for what, 10 years, I guess.

But he was never a product guy.

And of course, to compare the Apple of the 1980s

to the Apple of today is a completely different thing.

But there were ups and downs of that.

But more recently when Apple has brought in

like executive vice presidents

or regular vice presidents from other companies,

sometimes they've worked, but sometimes they really haven't.

They've been real failures because Apple,

the way that Apple does things is just very differently.

I think that to have this good transition, Apple needed to find somebody in the company to raise up.

And thank goodness they did with John Turner.

So that's one of the things that's really good about him.

A second of the three things that I think is really good about him is his specific part of Apple.

I mean, one of the stories I linked to this week was pointing that if you want to have a good new executive,

find the person that's responsible for whatever's going the best in your company and elevate that person because clearly they're doing the best.

And there are two people that are at the top of hardware at Apple.

One of them is John Ternus, who's the senior vice president of hardware engineering.

And the other one is Johnny Surugi, who's the senior vice president of hardware technologies.

And what do those two things mean?

So John Ternus was basically in charge of, you know, everything about the hardware of

the iPhone, the Macs, the Apple, everything, you name it.

And then Johnny Surugi has been in charge of the chips, you know, really, which is one

the reasons that the iPhone is so good and now the Macs are so incredible is because we have those

M processors. And so both of them together have been responsible for Apple hardware being so good.

And, you know, people say, what makes Apple work so well today? And of course, there's things like

services too. But, you know, why the iPhone is so good is really mostly, I think, about the hardware.

The software is important too, but there are problems with the software. We talk about them

all the time. Fortunately, software, you can improve more easily over time. But Apple hardware,

I mean, as John Gruber pointed out, in the 15 years of Tim Cook and even going a little

before that, Apple has not had a hardware recall.

So many companies that make hardware in this scale have these expensive recalls that, you

know, we've never had it.

We've never had it.

And that doesn't happen by accident.

Things, it is a well-oiled ship that works very well.

And so I really think Apple hardware has been about one of the best parts of the country.

And, you know, a lot of the credit for that goes to John Ternus because it's been under

him.

Ternus is an engineer by training, went to University of Pennsylvania, and he has just

worked on all sorts of aspects.

When he was first hired at Apple, he was working on Apple's display, but now he's worked on

all of their hardware company.

Apple is and always has been a product company.

We want good products from Apple.

And so having someone with the experience of this, it means that he hasn't been as directly

involved in services.

He's going to have to learn that.

That's fine.

It means that he has not been as directly involved in software.

he's gonna have to learn that but the part of the apple that is best the products he just he he's

been doing it he knows it and so if you had to pick someone in apple i mean you certainly would

not want to pick someone that's in charge of ai at apple to be the new leader because that has not

gone very well so i think oh thank you this type of person is the right person to pick um which then

brings to the last reason that i think he's going to be good and this is the one that you sort of

referenced in is that um people really like john ternus and i think it's because he's he's younger

He's the same age that Tim Cook was when he got this job.

And he's, you know, I think he's 50 or maybe 51, but right around that age.

Okay.

And he's well-liked.

People respect him as being really smart.

And I think that he reflects the next generation of leaders.

One of the knocks that I have heard about Apple, not specific to Tim Cook, but just the nature of the company, is as good of a job as Tim Cook has done.

And Tim Cook and his and the people that have worked under him, those executive vice presidents.

I mean, obviously, we all get older over time. Right.

And to a certain degree, that's good because it gives the wisdom that you have with age.

But it also means that you don't have the fresh ideas of people that are younger.

Just last night, we were having right at my own law firm, Brett, we were having an associate retreat that the associates from all the different offices in my law firm were here in New Orleans.

And we're doing training and stuff like that. And I went to dinner with them and I was looking around and it's all of these faces, you know, people.

mostly in their 20s and maybe even young 30s.

And like, I'm thinking,

this is the future of Adams and Reese,

you know, my law firm.

Eventually I will be senior and retired.

And I'm looking at these people.

And of course they're out there,

they're, you know, because they're younger,

they've got the energy of youth,

but there's so many smart people in the room.

And I was thinking to myself,

you know, I feel like my law firm

is going to be in good hand

because some of these people in this room

will be the future leaders of Apple.

John Turnus reflects that.

And so a lot of the people

who have been senior executives with Tim Cook,

have either recently retired.

We've already talked about some of those recent retirements

or maybe they will be retiring soon.

But I think that along with John Ternus,

he's going to be bringing in his people.

There's going to be new leadership at Apple.

And I think from the reports that I've read,

it's ready for it.

You know, I think that this is Apple needed

a shot in the arm.

And this is why I think it was an appropriate time

for Tim Cook.

Don't get me wrong.

Tim Cook's going out on top.

You know, Apple's in his best situation

it's ever been right now.

But I also think that you don't want to be,

you don't want to overstay your welcome, right?

How good to leave on top, but then recognize that at some point it's time for someone else to take over.

And my hope is, and we'll see what happens.

Maybe there'll be a disaster that we can't foresee.

But wouldn't it be wonderful if John Ternus is there for the next 15 years and he brings that new energy that allows Apple to see new opportunities and make smart decisions and stuff like that?

You know, one of the knocks of Tim Cook has been that the AI, Apple has sort of lost its way in AI over the years.

But as you and I talked about just a few weeks ago, Apple might be lucky enough that even though they didn't put all the money in that, like, you know, Google and OpenAI did, it may be that Apple is going to, you know, through just sheer luck, come out on top.

Because whatever the model is that other companies make, Apple's technology will take advantage of that.

You know, Apple recently announced that they're teaming up with Google to incorporate that into the iPhone.

wouldn't it be fun and wonderful if apple you know accidentally backs into what happens to be the

most the most wise ai strategy of all which is let somebody else figure it out and then take

advantage of it and then john turner takes advantage of that in some of his interviews

this week he was and and he made a comment this week to um they had like a a all hands meeting to

the uh apple employees where he was talking about it and john turnis made this quite this in fact

you have it shown in the screen right now you said yeah you know apple has this incredible this is

John Turner's talking. He says, Apple has an incredible roadmap ahead. And I'm not exaggerating

when I say that this is the most exciting time to be building products and services in my entire

Apple career. Now, maybe that's just fluff, but he knows what's in the labs. He knows what's coming

out at Apple and next year, two years, five years down the road. He talks about we have unlimited

potential. Maybe I'm just trying to be the glass half full optimist, but this is what I want for

Apple. Thank goodness for all the stuff Apple has done so far, but I want it to be even better,

even better in the future. And I just have all the happy feelings that John Ternus might be

the right guy to get us there. So as hardware, overseeing hardware, am I right that he pretty

much oversaw the MacBook Neo release? Absolutely. I mean, which now by all reports, like it's almost

impossible to even find one now it's that popular exactly and we talked about the fact that this was

such a you know quite a bit of a different approach for apple right that they were coming

out with like a 599 laptop are you kidding me that's not apple's you know playground what are

we doing there but i i think that that just underscores a little bit of what you're talking

about and then i think you had another story from like the verge and it's like this could get you

excited. What if Chernus is, you know, more focused on the product site, could we finally see a little

bit more focus on some products from the smart home potential, right? Which we've been talking

about. It's there. And so many people over the years have said, why can't Apple come in and do a

better Wi-Fi route or even at that simple level, or, you know, do some smart lights and stuff like

that. I mean, maybe something along those lines, if we saw a little bit of a break from the norm,

you know, to your point again, to see like sort of that new leadership coming out with a MacBook

Neo, then I'm very hopeful that there could be some additional products there specifically from

the product side. Again, he recognizes the AI side, the services side. Obviously, he's got a lot of

folks, great folks that can help him on that and support that. But it would be nice if you had the

product side as well. Yeah, put those things together, Brett, because the reason that I think

that Apple has not come out with a brand new smart home product. The rumor has been that they've had

some ideas in the lab for the last two years, but they knew that AI was going to be an important

part of it. And because Apple hasn't had its act together in AI, they couldn't come up with these

products. The rumor is that now that Apple is teaming up with Google and Google Gemini,

it will at some point, maybe even later this year, if not next year, come out with a new generation

of home products. So put those together. Everything that made Apple come up with the MacBook Neo,

which is incredibly powerful, but lower cost.

And all of the new features that can come along

with really getting your act together in AI.

Can you imagine if the next five years,

10 years of Apple is great products at a great cost

that are incredibly powerful because of AI?

I mean, that's it, right?

That is what a company like Apple could be doing.

And it means we're gonna have a lot of exciting things

to talk about on the podcast for the next five years.

I'll tell you that much.

So I just see so much potential.

Very cool.

And it's very exciting.

So, goodness.

Okay.

I'd love to just quickly get your thoughts on this because, you know, as people have been thinking about this, there were other fantastic alternates in the wings, right?

Eddie Q, Craig Federighi, Jaws, you know, Greg Jawswiak.

I mean, there's so many amazing people at Apple.

And I got to tell you, I haven't seen that much discussion from folks that like, why wasn't it at EQ?

Like, why wasn't it Frederici?

I mean, there were so many other great folks at Apple that I think could have filled that role.

But I just get a general sense this week, Jeff, that everybody was just like, oh, yeah, well, it's John Ternus.

I mean, you know, there wasn't much of a question.

In other words, again, I think to your point that you started out with, it was seeded very well, you know, or leaked very well in the beginning.

So it wasn't that much of a surprise. And it's just almost as if, you know, hey, we've accepted it. And obviously, other folks that have been around for so long, like Etiqui and Jaws, I mean, they support it, right? I mean, I feel like this is something that everybody has sort of agreed to. And I don't get a sense that somebody, you know, Craig Federighi is like upset about it or something like that. Maybe they are. They would never say that publicly, I know. But I just get a sense that the entire company is behind this decision.

Yeah. I mean, Federici is about the same age as Tim Cook. So just from an age standpoint, you know, I do think that, and I think we've mentioned this in the past in the podcast, if Tim Cook had been hit by a bus seven years ago, Federici would have been the person to take over back then.

He would have stepped in. Yeah, that's probably true.

I suspect that he has been the, you know, in case of emergency break glass and he will be the CEO.

But now we're at the point where we're looking for the next for the next 15 years, not him.

And you could probably say the same about Josuek.

And, you know, some of these people are going to be retiring.

Like I'm just looking in this page.

This is the page of the website that has all the Apple executives on it.

The leadership.

Catherine Adams, the I mean, maybe as the attorney, I think about her.

She's already mentioned that she's going to be retiring this year.

And some of these other people may be leaving, too.

And that is part of what I think is the appropriate and natural transition.

The one that's the most interesting on this page has been Johnny Surugi because Johnny

is a superstar.

I was going to come back to that.

He is a superstar.

He is the one that is responsible for Apple Silicon, which has changed so much of the

company.

And he is and we've seen him give some presentations before on some of those video presentations

that we watch every couple of months from Apple.

He's smart.

He's good.

And one of the announcements that Apple made this week, not only is Tim Cook leaving or not leaving, but, you know, changing roles and not only is John Ternus being elevated, but Johnny Surugi is as well.

He is currently senior vice president of hardware.

He is going to be elevated to a C-suite position, as it were.

He's going to be the chief hardware officer, which means he's going to continue to do everything he's doing now.

Plus, everything that John Ternus had been doing is also going to be under him as well.

And, you know, you think of those those those C-suite positions, chief executive officer, chief operas in our chief financial officer.

They're going to now have a chief hardware officer, which makes sense for a company like Apple because hardware is so important.

But he is going to be elevated, too.

And, you know, maybe that's because he the two Johns, Johnny Surugi and John Ternus were sort of on the same level.

And so if you're going to elevate one to be, you know, the big cheese, the CEO, you know, you wouldn't want to slight Johnny Surugi.

So, you know, you should, but, but also he deserves it too.

And, and hopefully this will mean that he will continue to do all of the wonderful things

that he's been doing for, for the company.

So this, this, this page of the Apple website, we should almost take a screenshot right now

because in a couple of years, it is going to be substantially.

And even though every one of these people here, I have so much respect for, for so many of

the things that they've done.

That's okay.

I think it's, if, if in five years, we see almost completely different, different faces

on this page um this is going to be the test for john turnus is john turnus going to make the smart

decisions to hire the right people or is he going to hire bozos um i'm sure they're not going to all

be hits i'm sure there's going to be some hits and some misses but you know that'll be interesting to

see what this page looks like in a couple of years and what what has come from it i even left out phil

schiller because he's at the very bottom here because he's now the apple fellow right it's like

i mean he didn't fully retire but you know they just kept him on i think but i mean that would

have been another big name that could have come up on that. Oh, wow. Interesting stuff. Okay. Well,

I know we've talked to so much about that, but just a couple of other quick stories. I thought

this was great that you linked to an Apple insider where Apple products are assembled and where the

parts come from. I mean, some of this I knew about, we've talked about, you know, different places.

You were talking about China, you know, manufacturing. And then over the years, I think

to your point again, about Tim Cook, uh, trying to please, you know, not just the administration

here in the United States, but, you know, even state governments, right?

And just, I guess, the customer, you know, perception in general about Apple, that they've

started assembling different products even here in the United States.

But I thought this was a great story.

This is Marco Sivkovic in Apple Insider, where it's one story where all of it's put together.

And I thought this was good.

And frankly, this is some of Tim Cook's legacy, I believe, because he was sort of that operations

manager for so long.

And, you know, again, you were doing a great job of making the points.

It's like this is something that he has worked on for so much.

And, you know, it's all of that behind-the-scenes stuff.

And I've always got that feeling that Tim Cook was happy to be the behind-the-scenes guy.

And we just don't know, I don't think, we can't imagine the impact I think that Tim Cook has had just on things that we have never seen or never know.

We just enjoy the new products when they come out.

Yeah, this is a fascinating article.

Again, it's not that it's something you don't necessarily know, but it puts it all together.

You know, where are all the different parts of iPhones and Macs and iPads and everything else?

Where do they come together?

And so it's really interesting to read the article.

But as you say, this article, what a perfect timing this week.

Because, I mean, you could have copied and pasted this article and made it a subset of any one of the articles about Tim Cook's legacy.

Because this is Tim Cook.

You know, he this is what he's good at is is putting things together, getting the manufacturing done just in time, have everything you need when you need it.

You know, things like, you know, buying, you know, all of the DRAM capacity of companies so that when memory prices go up, Apple continues to be locked in on prices.

You know, all of these things and then, you know, displays, everything else.

This is what makes Apple products so good.

And again, and part of this is under John Ternus, too.

But this is, you know, it's an interesting article in its own right.

But it also, I think, goes right back into the things that have made Tim Cook so successful and also John Ternus so successful in his hardware stuff.

And it's just that Tim Cook understands this, right?

I mean, even just the whole idea, again, you've explained this in the past before, of the chip binning.

I mean, that's one of the reasons that the MacBook Neo is so successful in the sense that they had old A18 chips, right, from the iPhones that they had.

They didn't just get rid of them if they didn't test out specifically for the iPhone, what they wanted.

They saved them.

And to me, again, I know that's just one little tiny part of this incredible thing I can't even imagine, sort of the workflow here.

But just the fact that they understood of keeping that because then they can repurpose those for things that they don't necessarily need.

Again, it's not like Tim Cook was the only person thinking about this, but he understood that.

if people would bring that to him as an idea,

he had a good understanding of how that could all work

for the better, I think, for the company too.

Yeah, completely agree.

It's the, you know, use all parts of the animal as it were.

You know, make the most of everything,

be productive and Apple, you know, no other,

none of Apple's competitors have been as successful as Apple.

And it's all part of the reason

that Apple has been successful financially

and all part of the reasons that Apple gives us the products

that are so valuable to our lives, to my law practice, to people's personal lives and everything

else. It just, it all, it all comes together. Well, one of the many reasons that I think Tim

Cook is being smart about when this is happening is that we just got through talking about the 50

year birthday of Apple. And he stayed through that, right? I think I would just guess that he

made a purposeful decision like no i want to be here was it two or three weeks ago that they had

that great uh interview you know from the wall street journal was it uh ben i can't remember his

his name now one of the journalists there that were doing a great job of like doing an interview

of of tim cook and they were i just remember he specifically showed tim cook the first time that

he was mentioned or you know some article from like you know the early 2000s or something like

that and tim cook's like oh i need a copy of that i mean i think tim cook stayed you know at least

to some extent that he wanted to make sure that he celebrated that 50 year.

And I just thought that that was great.

And that brings me to your little video at the bottom here,

because there's been many celebrations of Apple's 50th anniversary and 50th

birthday.

Not the least of which is they brought Paul McCartney to Cupertino,

to the,

to the Apple spaceship to do a concert on the grounds.

And this little video, I just think is great.

I think this cam comes from Paul McCartney's people, but it highly features Tim Cook.

You see Eddie Q in there.

And it's like Tim Cook is just like a happy little fanboy.

There's even a picture or one shot of him when he's in the backstage of Paul McCartney, you know, giving this concert to, I mean, thousands and thousands of Apple employees at the Lou.

But he's just like taking photos.

He's just so thankful that Paul McCartney was there to help celebrate.

And they're walking together, right?

And the other memory is Paul McCartney remembers like when the Beatles were plastered as part of some promotional marketing campaigns with the iPhone.

And it's just cool that Paul McCartney remembers all that.

Yeah, I don't think it was the iPhone.

I think it was iTunes.

You know, famously, the iTunes was trying to sign up artists.

Of course.

And they weren't on it.

And then eventually, Apple did seal the deal so that the Beatles were on iTunes.

And then they had they had a special version of an eye.

I think then they have a special version of an iPhone.

You can get the Beatles iPhone or something like that.

I say iPhone iPod iPod.

There was something.

Yeah.

But what Paul McCartney was referring to and I and I can almost picture it.

There was a great image of the Fab Four of the four Beatles.

But as Paul McCartney mentions in this video, it's an image that Paul remembered, but wasn't a very popular one.

It wasn't one that people would often use.

But but but Steve Jobs picked it.

And he's like, I'm so happy you picked it because it's such a great photo.

You know, we talked about this the last week, too, or two weeks ago, that Paul McCartney was a perfect artist to perform for Apple's 50 because Apple, you know, the Beatles have been such an important part of Apple one way or the other for pro.

You know, we talked about those stories, but also I know that Steve Jobs and everybody, you know, love Paul McCartney so much and love the Beatles.

And so, you know, I realized that they were able to get him because Paul McCartney happens to be on tour right now and he happened to be in Los Angeles recently.

So it made sense for him to add this to the tour.

But this is a very fun, like if you want to, if you haven't watched this video yet, it's only what, three minutes long?

It's three minutes, right?

If you want to smile, just watch this video for three minutes.

It's going to make you smile.

It's just going to make you smile.

Yeah, I feel like I've already spoiled several things, but it's just fun to watch it.

Oh, there's so much more in it, yeah.

They're going through that glass case where they're seeing all of the generations of the iPhone.

And Paul McCartney just kind of offhandedly, he's like, oh, yeah.

He like points to the very first iPhone.

And he's like, oh, yeah, Steve Jobs gave me the first iPhone in England.

And I feel like Tim Cook was like, he's like, really?

Like what?

And it's like, yeah, you know, just offhandedly, Tim Cook was happy to give me the first iPhone

for you.

And I'm like, OK, you know, you're just fronting now.

That's like, that's great.

I love that.

Great video.

Oh, my goodness.

OK, well, we could just keep going on and on.

I appreciate you talking about, you know, Tim Cook.

I mean, it's been just a little bit of a whirlwind week, just kind of grasping that and getting my head wrapped around that.

But I'm excited. I mean, for all the things that we were just talking about, I'm excited.

I think it's going to go well. And it's going to be fun to see the next 15 years on there.

And yeah, that'll be good. All right. Well, we've been spending a lot of time on that.

Let's jump to it in the know real quick. Let's just do a couple of a couple of little tips.

Because I saw you were going to do a tip on GoodNotes, which is your preferred note-taking app on the iPad.

And I keep testing it out because every time you talk about it, I'm like, should I switch?

And I love it.

There's nothing against it.

It's just I think I started with Notability a little bit before that, Jeff.

And so we've talked about this many times.

I continue to stay in Notability.

If nothing else, it's just that's where all my notes are right now.

Well, I'm traveling again, and I've been at a conference.

And yesterday, I was absolutely using Notability to take notes during this conference.

They had like a schedule, a PDF agenda.

And I just like sucking that into Notability as a background.

And then I could just add pages so that I can make all kinds of notes on this agenda.

Well, now that I have the new M5 iPad Pro and I have a brand new Apple Pencil, I say

brand new, it's maybe four months old or something like that, continuing to love it so much.

but we've talked about this. There's a couple of gestures you can do on the new Apple Pencil Pro.

One of them, which has been around, I think even for the last, the previous generation of the Apple

Pencil was you could do a double click on the pencil and that worked out well. And one of the

things that I used exactly, you do a click, click, and you can go into the Apple Pencil settings in

the settings app on the iPad. And you could change that. You could do like change it to the last use

tool and then switch it back. Or you could, what I typically did is especially in Notability,

I would be writing with a pen and then I would do tap, tap on the Apple Pencil and it would switch

to the eraser and I would erase and then I could tap, tap. So it could go back to the pen or in

some cases, Notability allowed you to just automatically go back to the pen. Now that's

great. And it worked fine, but with this new Apple Pencil Pro, not only is there the double tap,

which you can go and set, but they also have a squeeze gesture.

Now the squeeze gesture, I think by default,

they have it to where if you squeeze it within an app, for example,

it'll bring up what they call like the little palette.

I think it's a tool palette, right?

So you could do an undo or something like that.

If you do that in notes in the Apple notes app, you can do that.

But I got to tell you,

I went in and changed this so that my squeeze gesture on the Apple Pencil Pro

is erase.

Now you might be thinking, well,

you use the double tap for that instead of the squeeze. But I found that the squeeze gesture,

at least for me, Jeff, it just was a little more intuitive because if I did the double tap,

I usually have to pick the pencil up. Right. And I'm like, I have to like, make sure that my fingers

are at the right place where I could do the double tap. I mean, today, you know, the Apple Pencil Pro,

the newer version, you don't really have kind of have to, I feel like the previous version,

you had to be in the right place to do that double tap. But instead of doing the double tap and lifting

my finger off, you could just simply do a squeeze gesture. And I found that this works a little bit

better for me when I want to erase. So I'm writing, writing, writing, and I just, I need to erase

something. I just don't pick the pencil up. I don't pick my finger up. I just simply squeeze it in

place. I do my erase and then I let go of the squeeze gesture and I can continue writing.

For whatever reason, for me, that just feels a little more natural. It doesn't, I mean, I'm not,

I feel like I'm not interrupting my writing flow as much with the squeeze

gesture. So that was my tip.

You can change this either in the Apple setting,

the Apple pencil pro settings in the iPad settings app or notability,

I think has one or two extra little settings that you can change in the

notability app, but just tries that.

If you've been doing a double click,

which I love doing the double tap on the Apple pencil.

And if you've got a newer Apple pencil pro try using the squeeze gesture and

me, you'll find that that's just a little bit more consistent. I feel like it just doesn't interrupt

that flow as much as the tap did. And it's not like the tap was in my way. It's just, I find that

the squeeze gesture works a little bit better and I like it. I'm so glad you shared this tip because

when the, of the two things you can do in the Apple pencil, the double tap tip and the squeeze tip,

I noticed when I looked at my settings, you go to the settings app and you choose Apple pencil,

I had squeeze turned off so that it wasn't doing anything at all.

Oh, yeah.

And the reason for that is way, way, way back when I had found, I guess I just found that

I wasn't liking the squeeze gesture.

And so I'm like, you know, double tap works for me for switching pens and switching to

the eraser.

So let me just do that.

But I've just turned it on while you've been speaking.

And I have to admit, everything that you just said is right, that as easy it is.

Oh, good.

Double tap to change to the eraser.

You do sort of have to lift up your pencil a little bit, double tap and then write again.

Right.

Whereas when you use the squeeze gesture, I can write a word, you know, T-E-S-T, and then immediately squeeze, and I can keep my Apple Pencil right where it is.

Right.

And then, of course, when you're done erasing, it switches back to the tool.

I have to admit.

Yeah, when you let go of the squeeze.

Yeah.

I agree with you.

It is faster.

Good.

I'm now going to turn it off.

I'm going to try it.

It's been so long since I turned it off that I don't remember why I did.

But actually, it's a pretty good feature.

And, of course, you can even make them different, too.

Like if you want, you can make squeeze, switch to the eraser and tap could do something else

like switch to the last tool, which may not be the eraser.

Correct.

Correct.

So that is a really good feature.

Some of the other things that you can do in Apple settings don't actually work in GoodNotes.

They do work in the Notes app.

Like one of them is like you can take it when you squeeze or do another gesture.

It'll bring up the color palette.

I don't know about Notability, but that actually that does not work in GoodNotes because in

GoodNotes, the color palette is always at the top of the screen.

It will work in Apple's built-in notes app.

So anyway, that is a good tip.

And I'm glad you shared.

Yeah, try that and see.

I'm going to keep it turned on for the next week or two.

And maybe I'll be with you.

Maybe I'll be team gesture instead of team double tap.

I remember when it first came out, because I did the double tap.

And maybe I'm just, I'm like, I'm a very squeezy writer.

I don't know.

And I remember when that squeeze gesture first came out, Jeff, maybe this is why you turned it off too.

I found that I would start hitting that accidentally.

but I've just gotten to the point now to where I'm, I, you know, maybe I'm not as, I don't squeeze as

hard when I write, or I just can understand, you know, when, because it gives you a little bit of

haptic feedback when you do that squeeze. So you know, when you're actually doing it on there. But

anyway, I've gotten used to it and that's the way I do it. So good. I'm excited for you to try that

and see, because I know you do a lot of writing of notes. I do. Well, some of my favorite tips are

the ones where you're giving me a tip and if everybody else can join for me too, that's great.

So thank you for that.

My tip is, so as you said, you saw that I was going to have a tip about writing.

And again, GoodNotes is the app that I use.

GoodNotes added a feature last month that I have been using so much that I'm like, how did this not exist before?

I'm so happy.

And the feature is called locking objects.

And what it is, is let's say, let me give you a use case.

I may have like my, you know, I have like a blank page, right?

I'm going to write some notes.

And sometimes I'll just be handwriting notes.

But oftentimes what I will do is I will take something else.

Like, let's say, for example, I I'm right now I'm preparing for an oral argument that I have in 10 days.

And so I will go into like my Westlaw case and I will have like a paragraph that I might want to quote a sentence from when I'm talking to the judges.

And so I will take a screenshot and I'll and I'll crop it.

So it's just that quote and I'll paste it into my good notes.

OK, so now I have my page and then on top of it, I have pasted an object.

And then on top of that, I might want to use the highlight tool to highlight in yellow or to underline in red what I want to read.

All that works fine.

But when I'm preparing oral arguments and doing other things with notes, I will often be moving things around.

And like I was going to do this up here, but now I want to do it down there.

And when you're moving things around and you use the selection tool, sometimes the selection tool doesn't do exactly what I want.

And I end up moving something that I didn't intend to move.

And I will tell you, if I have pasted a snippet from a case and I have highlighted on top of it and I accidentally moved the snippet of the case, well, then my highlights would stay in the same spot or in the wrong spot, right?

And so, like, I don't – I want to make it that whatever I pasted stays there forever.

Or another example is I might, like, for example, if I might copy some text on the internet or on a Word document or wherever it is, paste that text into GoodNotes.

And then I'm going to write things over and above it and highlight stuff like that.

But I want that text to stay in place and never move until I want to move.

And this is what lock objects does.

When you have anything, a text box or a picture or whatever, you can just tap on it and you bring up the way it works in GoodNotes is there's like a little menu at the right.

When you tap on something, it's got a circle of three dots.

And if you tap on that circle and three dots, there's a new option called lock image.

And then once you have locked an image, I can no longer move it.

Which means I don't have to worry about accidentally moving it.

And less than until I tap on the image and I specifically, there's a little lock item.

I tap it again to unlock it.

And I cannot tell you, since this feature has come out, you know, when I was using it extensively as I was getting ready for Tech Show last month, I was doing a lot of things just to write notes.

And I just found it so useful.

And so how can GoodNotes, which has been around forever, come out with a feature in 2026 that completely changes my use of the product?

You know, bravo, I have to say, bravo.

So if you use GoodNotes, definitely use this feature for other programs like the one that you use, Brett.

I don't know if you already have a feature like this.

And if not, I hope the Notability Composite.

I'm just checking.

Because it's so useful.

Yeah, you and I talk about these two apps so often.

And what I've seen over the years is that if one of these apps comes out with a feature, it's a good bet that the other app is going to come out with another feature.

And sure enough, I don't know who came out first on this time, but I went in Notability.

And I'm like, because I want to do that in Notability.

And sure enough, I tap on it.

There's a little padlock icon is one of my options.

You know what I'm talking about.

Tap it.

Well, I do now.

And thank you.

Now I'm going to be using that because you're right.

So often I will put in some kind of image or a screenshot or I would take a picture of something and put it in.

Yeah.

And it will move.

But I was like, I don't want it to move.

I want, you know, I don't want to reach.

I want to plant it there.

And I want it to stay there while I write about, oh, man, this is this is great.

This is fantastic.

Yeah, it's right there.

Plus, it's nice because, like, I might have something that I've pasted and I might have some annotations above and below.

And I might want to select all of those annotations.

Oh, that's great.

And move them all en masse.

But keep the underlying thing there.

It's just, it's a really useful feature.

So I love taking handwritten notes with my iPad.

I do it all the time.

And thanks to these powerful tools, you know, this is just great stuff.

Great stuff.

Man.

Okay.

So I had a tip that you are using.

You have a tip that now I'm going to be using.

This is wonderful.

This is always the best.

All right.

Well, thank you for joining today and talking about Tim Cook.

I feel like I don't even want to say legacy because it is a legacy, but he's not going anywhere.

So he's still going to be there.

But it is a little bit of a different era.

And I got to tell you, I am looking forward to the summer now, you know, with him giving

his sort of his last keynote.

And obviously, I feel like Jim, you know, John Turnis is going to be featured in prominently

even in the summer, which is one of the big, you know, times that we do a presentation.

And yeah, we'll just see.

We'll we'll see how it goes.

It's going to be an exciting time to the next few months to have to be talking about this.

So thanks for joining us always.

And we'll talk.

Yeah, exactly.

We'll talk with you next week then.

Thanks, Brad.

Bye bye, everybody.