Welcome to In the News, a special edition on June 10th, 2026.

This is a Wednesday.

We typically record on a Friday.

I'm Brett Burney from appsinlaw.com.

And this is Jeff Richardson from iPhoneJD.

What a week.

What are we doing?

We are recording on Wednesday because two days ago, Jeff,

as we have been leading up to now for the last several weeks,

Apple started off, kicked off their Worldwide Developers Conference,

It's WWDC on Monday, June 8th, with a keynote from the let off by Tim Cook.

Good morning is his key phrase that he always does.

But man, we jumped right into a whole slew.

It's about an hour and a half, right?

I think it was like an hour and a half, 90 minutes or so.

Maybe not quite that much.

It was actually less than that.

We'll talk about that in a second.

Just a little bit less.

Okay, which was a little different.

Very interesting to see how they were going to go.

They divided the whole presentation into three main sections, and I thought that worked out very well for us to kind of talk through some of these things.

It was platform improvements, number one, which you did a good job of covering.

We'll get to that.

The second, they called it trust and safety.

A little weird.

They spent a lot of time on that area, and I don't know that we have an equal amount of time to talk about it on there, but we'll get to it.

And then third and probably most important, Apple Intelligence and Siri.

That's really what everybody was waiting for here.

But let's start off with the very beginning.

They called it platform improvements.

And I thought that they did a good job of jumping right in.

I don't even know if they really officially called it iOS 27, because that's the next version of the operating system that's going to come out for iPhone, iPad, and Mac and Apple Watch, etc.

But what they were showing, I think, truly pushed it into the area of here are the things we're going to improve now after the big release last year of the liquid glass interface and a lot of other things, too.

Yeah, it's, you know, it's now been 48 hours since this presentation.

So we've had a chance to look at it and see some of the initial comments.

And we've had a chance to think about it and hear some of the people that are offering commentary.

it is fascinating to me that there are two very distinct viewpoints that I've heard.

You have people saying, you know, this was, you know, the AI stuff.

This is going to change everything.

This is a big deal.

And then you have other people saying, oh, well, you know, it wasn't as exciting.

There weren't any whiz-bang announcements.

Of course, there was one big whiz-bang announcements, but not many tent poles in this.

Last night I watched John Gruber of the Daring Fireball website.

traditionally has an in-person show that he does the night after WDC.

He did it last night, and I was watching a stream of it on my Vision Pro last night.

And one of his two guests, Joanna, his other guest, Nilay Patel,

somebody that you interviewed just a few weeks ago at Tech Show.

But his other guest was Joanna Stern.

And Joanna said, I thought the keynote was boring, and that's a good thing.

But here's where they're coming from on this.

Okay, okay.

That everybody expected Apple to do the AI stuff, and we have a lot to say about that.

We'll get into that in a second.

But the non-AI stuff, the big part of it was what you're talking about, sort of the improvements to the operating system.

And what it reminded me of, and I put this in the post that I wrote on Tuesday, back in 2009, Apple has its WWDC.

At that point, 2009, the iPhone was very, very new.

A big focus of it was talking about the Mac.

Apple would always come up with names.

At the time, they were using hat names for their Mac operating systems.

And so they were Tiger and Leopard.

And so the year after Leopard, Apple had one called Snow Leopard in 2009.

And Snow Leopard is infamous because Steve Jobs got on stage and said, we're happy to

say we have zero new features.

And you're like, what are you talking about?

This is the time of year when you announce the new features.

Now, it was a little bit of a shtick because there were tons of new features.

But his point was, we know that Leopard, the year before his operating system, had some

bugs, had some problems, had some issues.

And so we spent the last year focusing on improving what we already have.

And people went crazy.

The crowd loved it.

And for the next year, people were so happy because they're like, you know, we love the

Apple technology.

We just want it to work better.

We don't want to bump into those problems.

And so since then, 2009, every year I always hear some people say, gosh, I hope this is

a snow leopard year at WWDC.

And to a certain degree, putting aside the AI stuff, which we'll get to, that is what

we had on Monday of this week.

Because Apple said, look, last year was a big, it was a big visual change, the operating

systems with liquid glass, right?

Liquid glass was a whole new look.

And in some ways, people said it was too much of a new look.

In fact, the guy that was responsible for it, Alan Dye, is no longer even an Apple anymore.

So people think they went too far.

And so Apple has focused on fixing the interface.

We still have liquid glass.

But now, for example, you can dial it up or down.

All versions of it are better and that they're more legible.

Last year, there was perhaps a little too much focus on, look how cool this effect is of things

are see-through, even if it means you can't read the text because it's see-through.

And so, but now they're more focused on, let's make it legible.

You can adjust the effect.

You can do things.

And there's a million other things that they announced, which are just, it's the same thing

that you know and love, but it's better.

You know, the thing that the things around the edges that didn't work as well, the things

that seemed a little bit slow, we've sped up substantially, those sorts of things.

And I think this, yes, they're not like, you know, headline of the Wall Street Journal

features, but this is what we want.

This is we wish to us one thing, you know, our platforms, our devices, our iPhones, our iPads, our Macs are all way already pretty darn good.

We just want it to work better.

And so we'll detail some of these specific announcements.

But I think that's the theme.

And so, you know, yes, it's a little boring, but so nice.

So nice to have this focus.

So I think that this is the theme for this first part of the presentation.

Yeah, I'm just going to say, like, so I'm going to show stills maybe from some of the presentation.

We won't show the video.

But this was interesting.

They switched over to Stacey Ford here.

She is the VP of OS program management.

And what struck me, she started off by saying, we have made lots of improvements that you have been asking for.

Like, I just appreciated the fact that they acknowledged.

There's a lot of people have been screaming about different things.

And then they went into some of the aspects of the liquid glass and some of it, I guess, glossier and glassier.

And some of it is not.

It was an interesting way to go about the fact that they did acknowledge that.

And then one of the words that she used, and I can't remember what the frame here, is they improved the, quote, responsiveness of the operating system, which I just think that was a great way to frame that.

And I am all for it.

Like, yes, make it more responsive, please.

Yeah.

So can we talk about that first?

Let's talk about some specific announcements they made.

And again, is this a new feature?

Is it just an improvement of the old feature?

But this is great.

they have found all these ways to speed things up.

And sometimes we actually sit there and wait.

And for those things, it's like, oh, I wish it was faster.

But sometimes it's just nicer for things to be snappier, to be more responsive.

And, you know, they found ways to speed up Apple launches by an incredible, was it like 30% or I forget what the number was?

That's what they screwed up content loading.

When you do, I love AirDrop because AirDrop is a great way to send a full quality version of something to a friend.

But sometimes airdrop can be slow and Apple has ways to already ameliorate that, like allow it to offload it and do in the background.

But now it's going to be faster.

One thing that's always driven me crazy is I will take a picture with my camera and then I want to immediately on my iPhone and I want to immediately do something with it.

And I open up the photos app and I'm waiting and I'm waiting.

I know.

And then finally it pops up.

I'm like, what are you talking about?

So much so that right now, when I know I want to immediately do something with the picture, if you use the camera app and you take a picture, a little snapshot, a thumbnail preview of the picture immediately appears in the bottom left corner.

I will often click on that because that will give me the picture immediately.

But going over to the photos app, it's not necessarily even there.

And then there's also the slowness of I'll take a picture with my iPhone and then I want to work with it on my iPad and it's not there and I'm waiting.

And I look for a button to say, like, can you please refresh all of this now?

But there is no button.

There is no way to do that.

And so these sorts of things, Apple, they're the tiny look.

I mean, whatever.

It's two seconds.

It's not going to be the end of my life.

But, you know, that's two seconds of my life that I'll never get back.

So I want these things to be faster.

And Apple, like, it was one of the very first things that they announced, the responsiveness.

So these are the sorts of changes that I'm like, this will make my life better and happier.

I see that.

And I just quickly on this, I'm like, I asked myself immediately.

it do we do we need it faster and of course the answer is always yes but here's the thing jeff i

keep thinking to myself when i switch from an iphone 16 to 17 it is faster right it's like oh

this is great this is so much better but then after using my iphone 17 pro for a few months

i wish things were a little bit faster and so that what they the way they did that just really

spoke to me and i think to a lot of people as well just from that angle which is really good so

here's another one that they announced better search i can't tell you how many times i will

just to pick one example, you know, I'm a lawyer. So email is a very important part of my life.

Right. And so I will open up the mail app on my iPhone and I'll like, gosh, you know, I know I

have an email in here from somebody and I'll do a quick search for it and it doesn't come up.

And I'm like, what do you do? What do you do? Like, I know it's there somewhere,

but like last week or even it's just like my wife sent me something. I, and it's like,

this is frustrating. And so Apple has recognized this and they have said, we have dramatically

improved the search function, not just in mail, but like across the entire operating system.

It's that spotlight system.

And I feel like there's two reasons for this.

They did it because it's a frustration.

Thank goodness they fixed it.

Now, another reason they did it is because as we're going to be talking about in a second,

Apple is now more aware of everything on your device because they're going to use it for

Siri AI.

Again, we're going to talk about that in a few minutes.

So they have two reasons for doing it.

But this is another one of those things that they have done a big improvement for.

And I cannot wait for that one.

One more I'll mention real quick at the outset is this faster pass off between Wi-Fi and

cellular.

Yes.

You know, we've all been in a situation where you're at your house, you've got Wi-Fi, right?

And so then you get in your car, you're walking down the street.

And at some point, you and I both know I'm far enough away from my house that I shouldn't be using the Wi-Fi at my house anymore, right?

I need to switch over to cellular.

But your iPhone takes a second to get there.

And I'm like, come on.

I mean, I'll be sitting in my car, you know, loading up a podcast to get ready to listen to it on CarPlay and driving to work.

And, like, it's not getting a good enough Wi-Fi for my house.

Like, just go to cellular.

Or another example is you're on the airplane.

I know you travel even more than I do, Brett.

You know, I'm using the Wi-Fi on the plane.

And again, how wonderful that we live in a world that we have Wi-Fi on planes.

But then like when I land, it's like, get off of that Wi-Fi because it's not going to even work when the plane is on the ground.

Get me back on cellular.

You know, those little handoff things, Apple was like, yeah, we realized that those did not occur as quickly and as seamlessly as people would like.

So we fixed it.

I'm like, great.

And again, I haven't used it yet.

So, well, you know, the proof will be in the pudding this fall.

But thank goodness that Apple recognized this and is improving it.

I'm looking forward to these.

There were a number of little tiny, I call them tiny things like that.

Maybe refinements is a good word about it.

I know you use that here because you did a great job, by the way, just of posting this

article yesterday, why lawyers will love iOS 27.

You do this every year.

And I just think it's great because you just kind of hone in on some of the things that

maybe not everything, but some of the things that are going to be most important, probably

for most of your readers at iPhoneJD.com.

But like sidebars now extend to the edge.

I've seen more people talk about this.

And unless you're looking at it on a Mac or on an iPhone,

you don't really understand.

Like, thank you.

Just little tiny refinements like that,

that I think are gonna make it a little cleaner,

a little more professional.

There were several other things here.

I just mentioned a couple of shared albums,

shared photo albums,

now can be shared with Android users.

Now, I don't know how this is going to work exactly.

We'll see.

But I just like the fact that that's available now because in the past I could only share my photo albums.

Typically with my family.

We all have iPhones, so that wasn't a big deal.

But I like the fact that they are at least acknowledging that and opening that up.

Yeah, and just to go in that, I mean, there were ways that you could share albums in the past.

The problem that I had is Apple's share album feature.

Even if you were sharing with other iPhone people, I didn't always know that the full quality version of the picture was being shared.

And, you know, not to be a pain about it, but like I want the full quality version of a picture in today's technology is not that doesn't take up that much more space.

Right. I just want the full quality picture.

And now, like even with my wife, I would be worried about having shared albums because if she shares a picture, it may not be the full version.

So I'm like, well, airdrop it to me instead, because that I know will give me the full quality version of the picture in case I want to enlarge it or crop it or whatever else.

But Apple is now fixing that.

And that's that's that's great.

I'm going to mention one that I know that my wife would be fine with me mentioning this, but menopause tracker, like the health improvements, again, are just always fantastic.

And, you know, it's one of these things just because my wife and I have been going through a lot of this.

It doesn't get talked about just a whole lot. And I just appreciated the fact that Apple recognized that.

And they're they're putting that in because, you know, we had the the, you know, the period tracker that's been around now for, I don't know, a couple of years or so.

which I just think is great.

Like, yes, let's please put in some of these extremely important health capabilities,

you know, that you can have on the phone.

Anyway, I just wanted to recognize that.

Another one I've seen a lot of people talk about is custom equalizer settings for AirPods.

You know, and again, I would just recognize that one is one that I've heard a lot of people say,

thank you, Apple, because we've had this in, you know, Google Android for years and years.

It's great that you finally brought it, you know, to the Apple side.

But that is par for the course, right?

A lot of these settings, a lot of that may be improvements with Apple, even though they may tout them as something kind of new.

The fact is they've been around for a long time.

It's just Apple typically implements it just a little bit better.

Well, it remains to be seen, but I'm glad to see a lot of people have been talking about that one, too.

Yeah.

Apple announced that if you use HomeKit cameras, like video cameras at your house, you will be able to support 4K recordings.

Cameras that have 4K technology have been out for a long time.

My Eufy cameras are 4K.

But I stopped using HomeKit and HomeKit Secure Video because Apple could only handle the 2K version of it.

And when you have a video of something that happens at your house, there's actually a difference between 2K and 4K.

You do get more details.

And I'm like, you know, forget you, Apple.

You know, if you're not going to give me the full quality, I just use the Eufy app.

Now, I hope that this, my hope, this is just a hope speculation, is that, you know,

the rumor has been Apple has been planning to do something really big in the home space in the future with new hardware,

new HomePods with screens, maybe even something with cameras.

I would love it if over the next few years,

Apple does a lot more with home technology, including hardware.

And my hope is that fixing this was sort of a step one towards that future.

Because as much as I love my Eufy cameras,

if in the future Apple had cameras that supported all sorts of great technologies

and high quality 4K and stuff, I would be there.

Another one I'll mention is the this this I think actually qualifies as a new feature, not just an improvement of something before.

Did you see the notice that the flyover feature in maps?

You know, when you're in maps and you're up above and you have sort of that 3D view that you can like, I'm going to go to, I don't know, Memphis.

I haven't been in Memphis in a long time and I'm going to be walking down the street.

So, like, what is it going to look like?

The dramatically improved the quality.

And it's they are doing like they're using aerial photography.

They're using this technology called Glossian Blur that you can actually shift angles and have things still look photorealistic, which is sort of one of the latest buzzwords in VR, AR technology.

And they look fantastic.

The Maps app is going to look really, really good starting this fall.

I'm definitely looking forward to that.

You and I both texted each other when we saw some of those pictures.

I mean, they show what it looks like now, which sometimes the buildings look a little wrinkly and weird just because of the angle that it was taking it.

But then they show the improvements and we're like, whoa, that's great.

They did a really good job on that.

And we'll see.

Maybe it's only going to be available in San Francisco.

Who knows how widespread?

Maybe it'll be available everywhere.

We have to see the details, which we're going to start to learn about because developers now have this in their hand, and Apple will continue to refine it over the next three months before it comes out in September.

So suffice it to say.

Yeah, go ahead.

We can move on.

Individual text and images in the apps will not have their own progress bar.

How often has that happened?

to you. I know. Yeah. You sent, you sent, I'm, I'm here's, here's the portro to typical example.

There is something about grocery stores in America, or at least here in Louisiana that are Faraday

cages. I don't know what it is, but like I'm shopping for groceries and look, I am not the

typical grocery shopper in my family. So when I'm told I need to pick up X, Y, Z, I look at it in

the shelf and like, is this what we get? I have no idea. So what do you want to do? I want to take

a picture of it, text my wife and say, which one should I get? Right. Right. And then I sit there

And I wait and it doesn't go through because, of course, something about grocery stores, I don't know, they block the Wi-Fi.

It's like some high secure, you know, government facility.

And then I send the follow up text because I don't think the picture went through.

And I don't know if the follow up text has gone through yet either.

And so now for each individual one, when it's slow, there will be a progress bar.

So I can see my picture of the peas has not gone through yet, but the next text did go through.

And again, these are stupid little improvements, but it means that somebody from Apple recognized that this is a pain point.

And I'm thrilled that they, so anyway, I'm looking forward to it.

You got to protect the fruity pebbles.

Another one here, easier card selection and payment management in Apple Pay.

I mean, I use Apple Wallet every single day.

I am so reliant on it now.

We've got so many cards in there and so many, it's not just the cards, but it's my ID.

It's my passes for something.

Like when I go on hikes or I go to an event, that's where my ticket is.

I mean, there's so much that's in there.

And I was thrilled to see that there's a couple of, it's just little things like this.

And they went through them pretty quickly here.

And then there was one, I don't have the screenshot of it,

but there was one screen where, I mean,

it had to be two or 300 listings of items

that they were improving or so.

I know somebody has caught it and probably gone through,

but you did a good job at least of going through

some of these bullet points here.

Including Brad, I didn't mention this one in my post,

but like if you want to create a pass

to put something in the wallet app,

like let's say you've got some rewards card from some store

and that store doesn't natively support Apple Wallet,

there's going to be a tool that you can create your own pass for the Apple

wallet. And you can say like at the top left,

I want you to put this card and at the top, right,

I want you to put this number and it's like a simple little building,

like a little, like a little page, a little, a little card.

And you'll be able to do this. So again, we'll see how it works in real life,

but that's going to make the Apple wallet app,

which is already incredibly useful, even more useful.

Yeah. Well, there's, there's a whole lot more there.

Let me just ask, cause I think you did a good job here,

although it's still confusing.

This is all going to be in iOS 27.

Now, am I correct that when this comes out,

like it's going to probably come out

as a developer-only beta

within the next week or two, right?

I mean, I think most people are going to be getting it

if they're developers now.

Yeah, it's actually out now.

You can get it right now.

Oh, good, okay, for developers.

Don't, you know, normal people, don't do this.

Don't go and download it yet.

It's not quite there yet.

But the public beta,

maybe in a month or so, something like that.

And again, I don't even know that I recommend

that most people download the public beta.

once that comes out, but you did a good job.

You predict, because you're very good at this now,

that the final version of, well, I think you said iOS 26 here,

but you mean 27, right?

Monday, September 14th is what you predict.

You've heard it here, folks.

Jeff predicts September 14th is when the final version would come out.

And that's normal.

And again, you know this because you've been tracking it

for many years now on there.

Okay, but who will be able to use iOS 27 once it comes out?

Yeah, so most devices, if you can currently run iOS 26, then for the most part, you're going to be good.

You can run iOS 27, and you're going to get almost all the new features.

Now, having said that, and we're going to get into the AI stuff in a second.

Actually, tell you what, Brett, can we hold the discussion of who's going to get the advantage?

Let's talk about the AI stuff first.

So we'll come back to this at the end of the podcast.

Go ahead.

We're going to also table Siri, the AI stuff, because the second section that Apple spent a lot of time on, they generally called it trust and safety.

Now, you and I were texting back and forth.

I didn't actually have a lot of notes for this section, Jeff, because I was just like, come on.

OK, come on.

Now, I say that and it sounds like I'm not really thinking of it as important.

This is extremely important.

I have wrestled with my children who grew up with Apple devices, with the child protections, the children devices.

I have wrestled with this for many, many years.

And I think I did the best job that I could with the tools that Apple provided to me because you could add people to your family, for example.

Right. And when you did, if it was kids, you'd have to add their birthday.

So Apple knew in the iCloud account, the family account for me, how old they were.

And so they would allow me to put different ratings or restrictions on different accounts.

I mean, this, it has been a struggle, I think is a nice way to say it over these years,

because I'm not saying that Apple's at fault here, because it's not easy.

It's not easy to cover everything so that everybody is going to be happy with how they

manage.

Everybody manages their children's and their accounts.

You know, the best thing to do if you don't want them to have screen time is take the

device away, but that's not what they're going to do.

And it seems like Apple was nice enough to say, hey, if you're going to give your kid an Apple device, we're at least going to try to give you some additional tools to help with this.

Just a couple of observations here.

I thought they did a very good job, the people that spoke on this topic, of referencing their own children, their own family.

Like, in other words, they did a good job of saying, hey, we're in this too.

We're struggling with this.

We are trying to make some of the improvements.

They spent a lot of time on the child protections.

Now, there was a couple of other things mixed in there with the security and everything.

But that's sort of what I took away from that section, trust and safety, is, hey, we're trying to do more.

If you're going to give your kid an Apple device, we're trying to help you do a little bit more about protecting them.

Yeah.

It's been, you know, my kids are now older.

My daughter is going to start college this fall, and she's my youngest.

So it's been a while since I have focused on these features.

I did use them when my kids were younger.

And I noticed that although it was nice that Apple had these features, like you, I sometimes had trouble implementing it and some things wouldn't work the way that I thought.

And so it's good that Apple has focused on it.

They spent far more time in the keynote on Monday than I expected on these features.

I'm sure that some of it was because they're very happy that they have substantially improved the features and it looked good what they showed off.

I do think that some of it is also a preemptive task because they know that governments around the world are looking towards Apple and Google and the platform designers to, you know, either you do something about kids misusing, you know, digital devices or we're going to do it for you.

I mean, the state of Texas, for example, I think it just went into effect a few days ago.

They now have their requirements that you need to certify that kid that, you know, users are not kids and stuff like that.

And Apple has a whole page on their website devoted to how app developers are going to comply with these new Texas regulations.

And there's been some lawsuits around this, right?

Like it's made out and everything.

Like I just thought about that was they were talking about that.

I'm like, hmm, that's interesting in the shadow of some of these, you know, high profile lawsuits that are happening right now.

I think you're absolutely right.

So part of me thinks that the very smart attorneys for Apple told management, hey, you need to really emphasize how much we're doing here to get all of these regulators off of our back.

And again, it doesn't mean that they aren't making real strides.

But so, you know, other than that, you know, it has unfortunately been long enough since I've actively used these features that it was difficult for me to comment on how much better what they showed off on Monday is from what we had before.

But hopefully it's better.

And it's certainly a good thing.

I mean, I know that this is a difficult thing.

I remember going through the stage of, are my kids old enough to have their own iPhone yet?

Nowadays, I know people are giving their kids Apple Watches even before they have iPhones.

And these are difficult decisions.

You don't want your kid to be exposed to too much social media.

So Apple's doing the right thing.

The other thing that I thought was nice is that Apple very much emphasized in the presentation on Monday

that they were relying upon all of these export organizations for guidance on when things are age-appropriate.

So like Apple's not making these decisions arbitrarily.

They are trying to make it based on the science and the research.

So anyway, I will end by just saying I hope that they are I hope that these are real improvements.

And for the people that have young kids that are about to start using this, hopefully this is this is even better.

Most of it centers around things like, you know, how much time would they are they allowed to just be on the device completely?

How much time do you want them to allow on specific apps?

You can even group the apps together. I think there's like an entertainment grouping that you could put on. So just to give people a flavor of some of the things that they were announced.

How much time can you spend playing games? That's the thing.

Right. Another thing I thought was interesting, just real quick, is that if if a child and again, I think that these people have to be within your your family, right?

Like your iCloud family. I think you have to govern that under the iCloud account.

But if your child starts to communicate with somebody like a text message with somebody that is not in sort of their trusted list, that the child has to ask permission first before they can actually text it.

So that would be good, especially if like even communications through games like Roblox or something like that.

I think there was some talk about that.

And then the last thing quickly was I remember there was a screenshot, I think, of where if the iPhone, for example, determines that there's an image that's been texted to a child that may not be appropriate for them, it will blur it.

And then they can ask permission to see it if they have, you know, from their parents.

Now, some people may say it's a little bit more restrictive, big brotherish, whatever.

Again, everybody has a little bit of a different parenting style.

And so I felt like Apple did OK with covering sort of that whole area.

It remains to be seen how it's actually going to be implemented, how successful.

I mean, frankly, you've got to go as a parent.

You've got to go to like a two-hour training session just to understand how to set all of these settings in there because it's a lot and down deep.

But it was just interesting to me.

But now I think, you know, listening to you, it makes sense as to justify why they spent some time on it.

Last thing quickly on more on the safety, the security side.

Let's say that one thing I wanted to get your thoughts on the passwords app, right?

Apple has their own passwords app, which competes with things like Bitwarden and 1Password.

The passwords app, one of the things that they showed, and I've seen several people pick up on this, is now not only can the passwords app determine if you've got a, quote, bad password or if a password has been compromised somehow, right?

Because it's found as part of a data breach or something like that.

the passwords app this is interesting can now go log into those sites for you and change the

password now some of this may be involved with the ai but we could just talk about it here in the

security side it's doing that for you i don't know if i like that so much jeff yeah but you know

the reason that you and i are hesitant about it is because number one we are total you know tech

geeks and you know we're going to be you know we're controlling and type a people we're going

to do it ourselves. But the reality is that for the quote unquote normal users, this actually

might be the right solution because to tell them, go and change your password, they'd be like,

what? Like, what do I have? I don't, you know, if I can just click a button and have it done,

that's great because the alternative is that they're going to use the same password, you know,

fluffy one, two, three on every website and get themselves into trouble. So I, I actually, I'm

glad that, you know, Apple is trying to make this, this is what Apple has already always done well.

They have taken complicated technology and they have made it, you know, easier for the

masses to use.

And, you know, there are some people that say, hey, I prefer Android because, you know, everything

is fiddly and I can control everything to the nth degree.

And, you know, good for you.

Sometimes Apple doesn't allow you to do the things that you want.

I personally think they have more than enough power features.

But no one can argue that when it comes to making getting things to the level of where

people can truly make it useful.

You know, we're not thinking about technology for the sake of technology.

we want to actually do something to improve your life right and this is a good way to do it so

again we'll see how it works i'm sure that i mean when you first heard this like what you're going

to go change my password for me that just seems like it's you know fraught with trouble and yet

apple mentioned it in the keynote which means they feel pretty confident about it that it's going to

work so um we will see it'll be interesting let's get to the main headline and i just was looking

As part of the video, they spent over half of the entire time talking about the third section, Apple Intelligence and Siri.

So Apple Intelligence is what they use for AI, of course.

They came out with Siri AI.

You spent the most time in your post.

You started off talking about Apple Intelligence and Siri AI.

I thought it was interesting, just quickly, I'll say, that Craig Federighi, they went back to,

he was like sort of the main person, right. That was sort of directing the, uh, the, the video,

the keynote. And he took a couple of jabs at, I felt like, um, companies like open AI or, or even,

you know, Anthropic and maybe even Google Gemini, even though they've partnered with Google Gemini,

but I, he, I heard this at least three times throughout the video here is we don't want to do

AI just for the sake of AI. I might be paraphrasing a little bit, but I think that's sort of what he

got to in other words we wanted to be measured and careful about our rollout on ai and i gotta i gotta

hand it to you jeff uh and and to and to apple i think they did a a pretty good job of coming back

two years later now and showing hey we can do this even with real-time demos on the video like i know

it was practiced and everything but they we saw it in real time with the painful delays and everything

as to exactly how this is going to work.

Yeah, this is, you know, two years ago in 2024,

Apple tried to do the same thing that you just said.

It's what I just said a minute ago,

that it's not technology for the sake of technology.

They want it to be actually useful.

This is their pitch for AI.

AI can do so much, but it can also be so confusing.

They want to give you real things that will improve your life.

And the number one way that they can do that is,

you know, first of all, because Apple is so privacy focused,

They really want to have, you know, everything is secure.

You don't have to worry about the fact that I'm using ChatGPT and I have given it my medical

records so that it can give me these very incredible summaries of it.

But then suddenly ChatGPT knows my medical records and I don't necessarily want that

from a security standpoint.

But everything for Apple is private.

So much of it's actually done on device, which we'll get back to in a second.

So from that standpoint, but use this incredible technology, but also take advantage of the

fact that your iPhone and your iPad and your Mac and everything else know so much about

you because that is where your text messages are. That is where your emails are. That is where your

notes are. That is where your calendar is, everything else. And so when you have a system

that has access to this, what can it do? The things that they demoed on Monday, you could take every

single one of them and say, oh, well, you can already do that with Google Gemini. You can already

do that with chat GPT. You can already do that with even the Meadow stuff. But what's different

is that Apple is doing it and it's on device and it has the context awareness. And so unlike just

saying, you know, I want you to plan an itinerary to a trip to Memphis, Tennessee, just as a generic

question, you can actually say, you know, what should I be doing on my vacation next week?

And it will know from your calendar when you leave, when you come back, where you're going,

perhaps even who you're going with, what things you and your spouse have talked about in text

messages of we really want to see this museum or we really want to go see this amusement park or

whatever it is, you know, and it will put all that together to give you the answer.

And it's moving us towards a world in which you can just do things without really thinking

about how you're doing them.

And to put this in the real big picture, Brett, you and I have been using computers since

what the seventies, the eighties, when we were kids and stuff like that.

You know, there was that time when to do anything with a computer, gosh, I would get those computer

magazines in the eighties and they would have like the basic programs that would be printed

in the magazine that I would type by hand into my Commodore 64 or my Sinclair ZX81.

And then we got to the point where, you know, the programs were built in.

You didn't have to type them in.

You could just get the programs.

You know, and over time, computers have gotten more and more that, you know, we will be able

to do these things.

We can have a WYSIWYG interface so that things look good.

And AI is, at least for where we are today in technology, the ultimate generation.

It can just do stuff.

Just tell it what you want it to do.

You don't know how to do it.

You don't need to know how to do it.

An example of it is what we just talked about,

you know, fix my passwords.

But there's all these other examples too of,

you know, what can you,

you just say what you want to happen

and it will figure out how to do it

based upon the context of what's in your iPhone.

And so a lot of this comes through the Siri interface.

And so Apple is now changing the name,

calling it Siri AI.

And it's the idea that you can ask

these more sophisticated questions.

You can do it via voice, just talking to Siri,

or you could, and you can use the trigger word of,

hey, you know who, or they point out,

and you can do this now,

that the button that's right on the side of your iPhone,

if you just hold down that button for a second

and start to speak, it will trigger Siri

to answer your questions.

That's how they were showing it a lot.

And they also have, it's gonna now live on an iPhone

in the dynamic island.

So when you run queries, they sort of, you know,

come up from that area and stuff like that.

And you can just swipe down from that area to get to,

it's gonna be very easy to get to,

and you can do all these sophisticated things.

Now, again, Apple talked about this two years ago

in 2024. And the problem is they did not deliver, you know, they had that video we've talked about

featuring, you know, the star Bella Ramsey of, you know, who was that part, you know, when did I have,

what's that guy's name and when did we meet? And it knows it, but of course they could never

deliver. And so to, to emphasize that this is now real, this is not just pie in the sky demos.

They painfully had a very different type of WWDC. You know, you mentioned the part that every time

you're showing it on your screen right now, if you're watching the video, every time they had a

person talk about technology, like this is Mike Rockwell right now, you know, he actually was

holding his phone. He was talking to the iPhone and you had a split screen where you could actually

see the, like there was a camera over his shoulder showing it. You know, this reminds me of the days

when Apple used to have live presentations on stage and in a live demo, sometimes things take

a second or two and that's you expect it because it's a live demo right right right for years now

apple has had these very polished and sleek pre-produced videos where they would cut out

the delays between when asking to do something and showing something so it's not quite realistic

um but it speeds things along and it's easier to watch for this presentation they took the time to

make it clear look this is real this is the real thing and when i was watching the um that the

The episode of the talk show live last night,

Nilay Patel was talking about,

because he's actually in Cupertino right now.

And he's like, I'm walking around campus.

And I feel like every time I turn around,

some Apple employee is jumping from out of a bush to say,

hey, let me show you on this phone how this is real.

Like, I'm not making this up.

It actually does what we said it would do.

Because they are showing a show.

And in fact, just to get to the theatrics,

the overall WWDC video, it was much more realistic.

Like, I think that whoever produced this video,

They told them, I don't want this to be slick.

I don't want to have a total of like cuts and unrealistic, you know, you know, we're going to speed from here to there.

The whole tone of the video.

I mean, a good example of it is they announced that the name of the new Mac operating system is Golden Gate.

In past years, we would have had a swooping video looking at the Golden Gate Bridge and stuff like that.

They didn't do that this year.

Everything was filmed right there on campus.

It's as if they had a guy just holding an iPhone, walking around, recording live.

And I think it was a purposeful directorial decision to make everything in this year's presentation look realistic so that they would know we really mean it on this AI stuff.

We're not just talking out of our butt about things that may not be possible.

We think we actually can do it and we're going to deliver.

And that's a huge change of two years ago.

And this is exactly what we want.

I mean, this was my number.

This is why I don't think this was a boring presentation.

I think this was exactly this is what I want in all of my life.

It's what I want as a lawyer.

I want my AI and my law practice to be 100% practical and useful, not something that's so confusing and pie in the sky that regular people can't use it.

And this is what makes me so excited.

And so I really think that it's going to be so useful.

All of these cool things, you know, if you want to get something done, you know, I want to – for years I've used the Fantastic Cow app because when I open up that app, I can say, you know, lunch with Brett next Tuesday at Commander's Palace.

And it will understand how to parse that and it will turn it into a calendar event.

Now, the iPhone natively through Siri AI can do that very same thing with it's not like an app specific thing.

It's just device, you know, general.

And it will figure out what apps do I need to use to put this together?

This is going to be really useful and really cool.

OK, so I want to get to how it works in a moment because you did a good job with this really interesting kind of color wheel thing that they had here.

But let's talk about a few other things that they were also announcing there.

Because first of all, I do think I completely agree with you.

The directorial choices on this were amazing.

Like I was texting with you while we were watching this and I was like, wait a minute.

That's that's not a split screen from like another recording.

That's actually him holding the phone. Right. They are showing it.

And I know the delays from the request that they made to Siri and when it actually showed on the screen was probably maybe three seconds, five seconds.

it felt like 20 because i'm like oh my goodness what is he doing because i'm watching his face

mike rockwell i forget this other gentleman's name he was doing a good job too i'm watching

their face i'm like are you is it going to work is it going to work are they thinking is it going

to work now again this is still a pre-recorded i know that they practice this and they practice

this and they practice this and they knew exactly what they were going to do or what they were going

to say but just absolutely brilliant and being able to show this to where nobody could argue that at

least what they're showing off is going to be functional in that now in addition to that they

announced a dedicated siri ai app and so this is interesting to me in fact you can see it right here

if you look right here on the on the screen oh yeah there's the icon for it they have the new icon

this to me when they announced that i'm like oh well that's similar to me using chat gpt app on my

iPhone so that I can go back and see the past chats that I've had.

Now that's a, I feel like that's,

it's a little bit different maybe than some of the things that you were

talking about, but they were showing like, Hey, I have lunch with Brett.

You know, who, who did, when did I have lunch last time with him?

You know, what is the concert coming up?

The, the Siri chat of the Siri AI app to me feels more like I'm going to do

some like deep research on, you know,

the best hiking boots or something like that.

And I want to go through and use the app as opposed to maybe going to a Google Gemini app separately or a chat GPT app or a cloud app.

I can go into the Siri app now.

I mean, one thing I know from my everyday life and from my legal life is that context is everything.

You know, giving an AI focused information improves the quality of the results.

So, of course, it means that the entire nature of this new system coming out this fall where it's going to know things on your device and use that information.

That's good.

But it's also a reason that follow-up questions are so helpful when you're using any chat bot in AI because it knows the prior chat history and it's going to give you much better answers because it knows where you're coming from, right?

Just like if you're talking to a regular person in real life, they know your background.

You know, your best friend is going to always give you better advice because it knows who you are and it knows your history.

And so you need to have a place on the phone that you can get to your history to ask follow-up questions and follow-up things and not just asking questions, but asking for follow-up tasks.

Okay, you did this for me automatically.

Thank you.

I wouldn't have known how to do all those things on my phone.

You've now done it.

I now want you to do something similar for X.

And then it knows the context.

It knows it.

And so having a dedicated app, I just think, is a requirement.

You showed the icon for it, but they also showed that when you're talking to Siri, it's going to come out of the – for iPhones, at least, it's going to come out of the dynamic island.

But if you actually sort of tap it to drag it open, it opens up the full app and basically gets you into that app.

Yeah, they just did it on the screen thing that you showed.

So this is going to be useful.

And it's just another reason that, again, this is not technology for the sake of technology.

This is what makes it more useful because it's going to give it more context to give you better information and to solve problems in a better way.

Visual intelligence tool.

I think you talked about this a little bit.

I feel like we already had some of this in there.

In fact, because, you know, in the accessibility of the magnifier app, I could point it at something that could tell me what it's looking at, but it would just say this is what it is.

It wouldn't give me maybe more context.

And now it sounds like they've improved that quite a bit.

Yeah, it's going to be even better.

you already have the feature that you can hold down. If you have an iPhone with the camera button

on the side of it, you press that to open up the camera app. But if you hold it down,

it gets into this mode where it looks at whatever you're looking at in the world around you and it

can provide you information. That will be better. So that's good. But additionally, the whole idea

of when I say that the iPhone or the iPad or the Mac, whatever you're using, or Vision Pro,

Apple Watch, when I say that it understands the context of what you're doing, that context also

includes what's on your screen. So of course, if you're taking a picture of something, it knows

what picture it is. But even if you're just in the photos app and you're looking at a picture of

something and you're like, gosh, you know, where was this or when was or whatever, you can just

ask something about what's on your screen. Or as I think this is going to work, I could be using

just a total third party app, whatever that app is. And I will be able to ask a question. And

because it knows what's on my screen, it will be able to give me answers based upon the information.

This is something that at least currently on the iPhone, third-party apps like the ChatGPT app and the Google Gemini app, they don't have access to that.

And even on Macs, I mean, there are people that are, you know, putting these AI things on their Macs and giving them special, you know, root access so that they can access the screen and do things.

But you always worry about the safety of that and the security of it.

This is why I want Apple to do it as the platform creator and the company that is concerned about privacy.

I trust them to, of course, they can see what's on my screen because the iPhone already, quote, unquote, knows what's on my screen.

And everything's been processed locally.

So it's more context.

It's this idea that the more information you give the AI to consider as it puts together its response to you, you get better responses.

I just noticed on your little image here that it looks like there's a Siri option.

Here's a little bit bigger option, bigger version of it.

Yeah, yeah, yeah.

You can pick your photo, a portrait photo, but now you can swipe in your photos app to a Siri option.

It looks like that. Yeah. And you say the photos app. I think that might be the camera app, but regardless.

That's what I mean. I'm sorry. Camera app. Yeah. Yeah. Camera app on there.

OK. Another thing you also mentioned, which was interesting, you can now tweak Siri's voice in talking with you.

Now, we've been able to select different Siri voices in the past, but you couldn't like change the individual, you know,

timber or, you know, pacing of that. But this looks interesting that you could do this now.

Yeah. You know, so much of us work with Siri by us speaking to it and it speaking to us.

And, you know, Siri's voice has improved over the years, but now it's going to be even more

expressive. It's going to sound more like a regular person and you can adjust this,

how much it does it. And not only can you adjust the expressiveness, you can even adjust the speed.

And people like me, I joke as a former high school debater, I know that I speak quickly

when I'm talking to you, I just talk.

Whenever I'm in court, I'm always very conscious to speak slowly and all this sort of stuff.

But in real life, when I'm listening to podcasts, I always increase the speed of them because

I just want things faster.

And so I guarantee you one of the first things that I will do is to increase the speed of

Siri's voice to adjust it.

And so I love this.

It's going to make it even more personal.

So it's whatever is to your liking.

Now, this is the bookmark that you referenced about 30 minutes ago, Brett.

You were asking me, like, what platforms does all this stuff work on?

Most, again, if you can run iOS 26, iPad iOS 26, you should be good for almost all of these features.

But there are a couple of features that in order to make them work, Apple needs to use the most sophisticated models.

And let me just, before I even get to this, let me sort of talk about models here.

You don't need to know this stuff because the iPhone is going to do it in the background.

but it might be helpful for you to understand that there are all of these different ai models

some models are more simplistic and they work faster some models are more powerful but they

work slower and so apple has and i identified like five or six of them that they're working with

there's going to be some models that are right there on your iphone and i say iphone but you

could be an advice they're right there on your iphone um but you need to have a pretty good iphone

to be able to support it and then for things that are more complicated and this is not new apple

announced this two years ago. For things that are more complicated, it won't be processed by a model

on your phone. It will go off to Apple's private cloud compute, which are these very secure systems

that don't remember what you tell them. They don't know who you are. So it's just as if it's processed

locally. It's just processed somewhere else. And then the results come back to you. It all happens

so quickly that you barely even notice it. And then with this new partnership they have with

Google Gemini for the most sophisticated questions, they will actually send it not to,

It's not going to be done on device.

It's not going to be done on their regular private cloud compute.

It's going to actually go to a Google server using NVIDIA's fastest chips, using Google's

latest frontier models.

This is the latest and greatest AI stuff, but they have this contractual agreement with

Google to treat it just as private as all the stuff that Apple deals with.

And so this is an example of if I was using the Google Gemini app, yes, I'm using the

Google servers for that, but I don't have the same privacy guarantees and everything

Whereas when I'm getting to that same underlying engine, but doing it through iOS 27, I have all of the advantages that Apple gives you, like privacy and security, et cetera, et cetera.

And so there was a part of it, I put the name of it here, I forget what it is, there's a traffic conductor in the AI that will automatically decide which engine to send things called system orchestrator.

It will decide where to send stuff to, right?

Depending upon how sophisticated the AI task is.

And there's other ones too, besides the ones I mentioned.

There's one for like world knowledge.

If you just want some general information on the internet, like, you know, when is this

artist going to next be in New Orleans, you know, at a music venue that I can watch it,

it's going to go to the internet for that stuff.

So it's going to access all these different things through different models.

The model that is on device, everybody will have an on device AI model, which again, as

the lawyer, I just love this because from a security standpoint, I want everything as

secure as possible.

This is confidential attorney client privilege information.

I want a doctor's your medical information.

I want this all on device as much as possible.

you have to have to have their very best on device model you have to have one of the newest devices so

for example if you bought an iphone last year uh 2025 right so the an iphone uh what they call it

now this the 17s um the 17 pro that you and i use i have the pro max it is powerful enough to run the

on device model but the regular old iphone 17 doesn't quite have the oomph to do it the iphone

Air does, but not the iPhone 17. And now, of course, Apple's going to have new iPhones this

fall. And I presume that they will all have the oomph. Another example is on the iPad. I have the

iPad M4. You have the iPad M5. They are both incredibly good iPads, right? My iPad M4 currently

does everything that I want, but it only has eight gigs of memory. And Apple says that you need to

have 12 gigs of memory to run this latest model. And so your iPad will be able to do every, all the

fancy features it's going to do natively. You're good to go, Brett. I actually am not. Now, again,

I don't, you know, so the Siri voices that we were just talking about, that is something that's

pretty, pretty AI processor intensive to have this more expressive Siri voice that can go up and down

and faster or slower and louder and softer. And so you have to have that your device has to be

able to run the latest on device model and the best iPhones and iPads will do that, but older

ones will not. And again, over time, this will change because, you know, new devices will come

out this fall, but then over time they'll have new features that will require the latest and greatest.

So this is just, you know, it's a minor thing because it's only a few features. You know,

most people won't notice it, but if you have an older iPhone and you want to take advantage of

those most advanced voices, if you have an older iPhone and you want to take advanced of the latest

and greatest dictation technology where Apple, you know, understands your words and turns it into

text. Some of that won't work quite as well. Let's just say it will work better if you have one of

the latest and greatest devices. So it's a minor thing because, you know, so much of this AI stuff

is going to work for so many people's devices. It's going to be great. But if you do have something

really, really good, you do get the latest and greatest. I feel like there's going to be some

confusion, though, about like, I think my daughter has an iPhone 17. I have the 17 Pro. So I'm going

to show her something i can do on the 17 pro but it may not be available on the 17 but it's only a

few things i mean it's just things like adjusting the voices advanced dictation there's going to

probably be a few other things too most of the stuff that we've been talking about um is going

to work it's just a few things one and you can you whatever i'm not telling you anything that you

don't know some things require more powerful hardware yeah surprise that's been true for you

know the history of computers the history of technology yeah so not only are you going to

to upgrade your ipad pro m4 because you only have eight gigs of memory on that one right it looks

like you're gonna have to upgrade your vision pro as well because you have to have an m5 processor

you have have the one that has what an m4 or an m2 an m2 that way oh my okay so you have to but

again to get another one i i think i'm not going to spend an extra 3500 right now um and instead i

will be fine with the regular voice and not the advanced voice in my vision pro i will say just

parenthetically, as someone who loves the Vision Pro, I was thrilled that Apple did not talk about

many different devices in the keynote. They talked about the iPhone, the iPad, but for example,

they said nothing about Apple TV. They said almost nothing about CarPlay. They said nothing about

HomePods, which I think was on purpose because I think they're planning on announcing new HomePods

later this year. But they did show the Vision OS some love. I mean, they talked about, they actually

had new announcements for the Vision Pro. We won't get into that right now, but I'm excited.

And in fact, although I'm not going to install the beta versions on my iPhone or my iPad because I depend upon them to get work.

Last summer, I did install the beta version of my Vision Pro because I just use that for fun anyway.

So why not?

You know, if it crashes, big deal.

And so at some point this summer when I feel it's safe, I probably will install the Vision OS 27 beta just to sort of get a preview of some of the stuff on my Apple Vision Pro.

So I was thrilled to see some love there.

You'll have to experience a little floating Siri bubble.

Yeah, it's pretty cool.

They showed that happening.

It's like you just look at it.

I just look at it.

You interact with Siri that way, which I think

And again, this is the future.

We've always known that the future of technology

is that Apple is going to make something the size of glasses.

And when I'm looking at something,

I will be able to say, oh, what is that over there?

And because it sees it, the AI can understand it.

We saw the building blocks of that for the first time on Monday.

That Apple literally, when I upload,

when I download the beta version of iOS 27,

which in theory, or Vision OS 27,

which in theory I could do today.

I will be able to look at something

when I'm wearing my Vision Pro

and just ask, tell me about this.

And I don't have to press any buttons.

I don't have to do anything.

I don't have to take a picture with my iPhone.

Just whatever I'm looking at,

the AI can give me information about it.

This is the future.

I mean, five, 10 years from now,

this is going to be everywhere.

And we're now seeing the beginning of it.

It's, oh, I'm so excited.

Real quick before we end,

I feel like some of the most exciting things that they showed off,

like the things that people will get more,

the most excited about was three features on photos.

They called them one,

the cleanup feature to where I think that they've improved.

Like you can circle, you know,

a photo bomber in the background or something and cut it out.

Apparently they're using AI tools.

These are all AI based tools really, right?

that the cleanup tool is a little bit better. Number two, they called it the extend tool. I

don't know if I can show a picture of that here, but I thought that that was cool. Let's say that

you've got a close up of, you know, your, your, your brother or something, and you want a little

bit more background space. You can say extend the background space and the AI tool will basically

make it look like it was a bigger background space just based on the photo that you have.

And then, yeah, so for example, I take a picture when I'm holding my iPhone in portrait mode, and then I want it to be in landscape mode because I want it to be the background for my computer. Well, the problem with that is that I don't have enough space on the left and the right side, but I can have the AI just sort of automatically build it, you know, what it thinks would have been there. And some of it is just based upon guesses. Some of it is actually based upon when you take like live photos, you know how like a live photo actually has a video in there too. So it actually has a little more information.

Okay. You know, it also has the, the LIDAR information. So it's got this stuff to do it. So anyway, so that's one thing that they can do. Go ahead.

The last thing they called it reframe or it's basically basically spatial reframing feature.

Here's a here's a still photo of the gentleman that was showing it off.

So impressive.

I thought, you know, I feel like it's it's not that new and we can do this probably with some of the tools that are out there.

But the fact that you could do this on your phone, of course, I guess it would only if you have an iPhone Air or a 17 Pro, maybe.

I don't know if these are actually no, I think this will work with any.

Oh, good.

Yeah, good.

You can take a picture and then you can basically turn the perspective of how the picture was presented.

So if it was like bottom up a little bit and you wanted a little bit more top down, you can tap it and then change it just ever so slightly.

But I thought that was impressive.

Yeah.

I mean, the idea is I took this great picture of my daughter and little did I realize that now that I look at the picture, there's a light post behind her that looks like it's coming out of her head.

And I'm like, it looks like she's wearing a hat.

It's like, I wish I could go back in time.

And just if I just stood two feet to the right, then it would not have been coming out of her head.

And so now you could reposition the picture so that you are two feet to the right.

Now, this gets into the ethical issues that are always part of AI with photos and videos of you're changing what was the actual reality.

And what I mean, as a lawyer, I think about the evidentiary portions of that picture thing.

It's just in court. Apple. They didn't mention this in the keynote, but they mentioned it afterwards that when you do these types of changes, they put a tag on the picture.

I don't think it's part of the metadata.

I don't think it's literally stamped on the picture, but like you can tell from the metadata

that this is an AI altered version of the picture.

So in case it ever becomes important, but yeah, but just for like a simple little picture,

I just wanted to have a nice picture of my dog and I wish I was, you know, on a different

angle and you can adjust that.

It's going to be, you know, the demos I've seen in this, it actually, it looks like it

works really well.

And some people will decide, no, I only want my photos to be 100% reality to which I say,

well, you know, no photos really are a hundred percent reality because it's, you know, how much

light did you capture? I mean, you can get into, into big philosophical debates about what is

reality and what is not reality. Um, but it's going to be, it's interesting stuff. And again,

there's a million things that AI can do with photographs. Apple has taken what it considers

the most practical, the most usable, the things that people are going to want. And they have put

these three, one of which we already have, it's just going to be a better version of it, the

cleanup and like they're emphasizing it. So, so, and I think that these are going to be very popular

features. I really do. Very last thing I just wanted to ask you, you've already alluded to some

of it here is you had a good section on how it's working. Now they, throughout the, the video,

they sort of built this, what is it like a four wheel graphic or visual to help us understand

how the AI tools are working on your phone.

I got to tell you, I got a little confused about this.

You already did a very good job a little bit of addressing

when it kind of goes up to a different layer

or a different wheel there.

You also mentioned most of us don't need to know how this works, right?

We don't need to think about it.

It's not going to be something that we're going to have to be worried about.

But it is important, I think, again, from some of the context of

do you want it to stay private? Do you want it to stay confidential? And I did appreciate the fact

that Apple dug into this enough to give us this idea and at least the context of how it's going to

work so that we have a little bit, maybe a better comfort level with some of this.

In fact, let me address one part of this. When you and I first learned what was at the end of

last year, the beginning of this year, that Google announced that Apple was going to be using Google

Gemini AI technology. Part of it, some of us were concerned that Apple was going to just take

everything that you currently have with Google Gemini, slap the Apple logo on it and say,

there you go, now you have it. They made it painfully clear on Monday that that is not at

all what they have done. Yes, at a very core level, their models are, some of their models,

not all of them, because some of them are Apple models, but other models are Google Gemini models

so that it can take advantage of the latest and greatest technology that, you know, the three big players in the field, you know, Apple, OpenAI, Google Gemini, and Anthropic Cloud, you know, those are the three big players.

And Google is in some ways just as good as the others.

And so they're going to have that latest technology.

But it's not the same as just downloading the Google Gemini app on your iPhone and asking an AI question.

because so much else happens

because between the orchestration

that I've talked about for the system orchestrator

and on-device models versus in the cloud models

versus private cloud compute,

that basically it's completely different

from Google Gemini,

at least the Google Gemini app,

even though Google is there to a point.

So I think it's an interesting graphic

that you're showing with the concentric circles,

but the real point for me

is a whole lot is going on in the background.

And yes, some of it is going to use

Google Gemini technology.

Some of it is going to use information that Apple finds on the web, but it is all being

processed through this very well thought out, complicated framework that that's going to

get a result that is, you know, hopefully more trustworthy, certainly more secure and

private.

You know, Apple took everything that they've done on AI.

They cut it all down to the studs.

They went back to the basics and they built it all up again.

And I mean, the proof we will see when we have this in our hands, but I think they've

done it.

I mean, I think this is what we have been hoping for for years.

This is I'm so excited.

This looks like it.

This really looks like it.

I came away from this with a lot more confidence than I had going into it.

I do believe that.

I mean, just the way that Apple presented the information, the way that they explained it,

the fact that they were trying to be transparent, it's saying it appears to me that Google,

they made Google make several concessions on this so that we would get that privacy component

on there.

I just will quickly say, I hadn't thought about it at this angle, but MG Siegler, I think you and I both read, I like the fact that he addressed it.

He goes, Apple basically did announce a hardware product on Monday.

It is the first true personal AI device, and that is your iPhone.

If all of this works correctly, there have been some other attempts to come out with that humane pin, I think, and other AI devices that would just be with you.

But if all of this works exactly the way that they were explaining how it works, this is going to be my personal AI device.

Because I'm certainly going to be asking Siri AI some of the questions that I would have to go in, you know, go into ChatGPT or go to a, you know, a Claude instance.

and to ask the way that I'm doing some of that now,

if that can come and consolidate down onto my iPhone

to where that's going to be everywhere

that I'm going with me all times,

like that's my personal AI device.

I just thought that was an interesting approach

to it as well.

Well, okay, we usually do it in the know.

We have a little tip,

but you have an interesting little video

that you can share today.

I have a good tip here.

So one of the things Apple did on Monday

is they had their big keynote,

They had their State of the Union.

They had other things.

And then they released dozens and dozens of videos that were recorded by Apple engineers

that talk about some specific technology.

And these videos are for developers, right?

And so they're very technical.

And yet, every year, I often look at least some of them because it gives me a preview

of the technologies that Apple's working on that is going to help third parties, to help

developers come up with even better apps.

And we've been doing this podcast for five years.

I've been writing iPhone JD for, gosh, 18 years now.

And one thing that I have never mentioned is till now is that my brother works at Apple.

He has for 20 years.

And I was so proud of him, so thrilled that this year he was picked to do one of these videos.

And so I gave you the link for it.

You know, he works in the music technology portion of Apple.

He has worked on all sorts of things behind the scenes.

If you've ever used the memories feature on your iPhone, he was the one that actually came up with that.

And it was very instrumental in the development of this.

So my brother, Connor, works in the music technology.

And he has been working for years on this technology that understands music.

So, for example, if you give it a song and you want to be able to do something with the song, you need to understand things like what key is it in?

What's the beat?

What is like what part is the melody?

What part is the chorus?

What part is the refrain?

You know, all these different things, the structure, the pace, when is it a vocal versus when it is an instrument.

And if you understand those aspects of a song, you can do some really cool things.

And so, for example, one of the things we talked about in the podcast a couple of months ago is that if you use Final Cut Pro, you can throw some pictures.

You know, you make a slideshow and you have a soundtrack in the background and you want to change from picture to picture along with the beat of the music.

Well, how would a video, how would it know what the beat of the music is?

How would it know this is a part where the music is going faster?

This is the part where it's going slower.

Well, the way it knows this is because Apple has some very smart engineers, including Connor, who have been working on this to understand songs.

And so Apple has been using this in-house for its apps for a while, and they have now released it to developers.

So if I'm a developer that is making an app and I want to have a music that can, for example,

understand that, you know, something that someone is playing or some song, this is the key of G

or this is the key of D minus, or this is the tempo for this, all these different things.

They now have this framework that they can use to understand all of that stuff.

And it's like Apple's done all the hard work.

So the developer can just use this to make a really cool app.

So the developer can have all the cool ideas on what to do.

But Apple did the underground work.

And of course, all of these developer videos are the same thing.

There are developer videos for Vision Pro developers.

You know, here's how you do this.

And so anyway, I thought it was really cool that everything that Connor's been working

on for years, both him and his team, it's now going to be a part of all of the iOS 27,

iPadOS 27, VisionOS, the Watch.

It's going to be there no matter what Apple device you have.

This is going to be a part of it this fall.

And he has one of the videos on Apple's website talking about how it works.

So anyway, if you're going to watch just one developer video, might I recommend this one?

Because, hey, it's on YouTube.

You want to go get his YouTube count up, right?

So congratulations to him for being picked as one of the Apple developers.

And he did a fantastic job in his presentation.

He really did.

And I have to say, he must have gone to the Craig Federici school of what to do with your hands when you're doing the video.

He does a fantastic job in this.

It's called Meet the Music Understanding Framework.

I mean, I know that doesn't sound like it could be that exciting, but it really is cool.

He does a great job of walking this through.

Like I love here at the end, this is sort of the end little visual here that it goes to because it shows how everything breaks down exactly what you were just saying, the rhythm and the drums and the pace and the loudness.

I mean, if you do anything with GarageBand or, you know, I think he showed in here some, you know, some videos and some other aspects you can get into.

It's just it's really, really neat.

I mean, and this gives you a flavor of sort of what's under the hood, as it were, especially during WWDC for a lot of those developers.

Like these are the things that they're really excited about because now they can take some of these tools and and and kind of highlight them even within their own apps or at least, you know, utilize them or help people understand them a little bit better.

And it gives you an understanding of how, like, you know, the end features that you and I use, it all comes from like a team of very smart engineers, you know, figuring out at the basic level how things work so that they can do things with it.

You know, things like recognizing songs, you know, Shazam, for example, that's part that's, you know, part of the division of Apple that my brother works with is it's just cool stuff.

And I love sort of peeking underneath, you know, seeing what's the basics.

How does this stuff happen in the first place?

I'll also say you mentioned that the Craig Federici School.

Last week, my brother and I went to the beach together on vacation, and he was telling me this was not something that they just set up an iPhone and recorded it within five minutes.

They spent weeks putting this video together, working with all of these.

You know, he had people there to, like, make sure this is this is the Apple way of doing things.

This is how things look.

It's incredibly.

I mean, hair and makeup is what you would expect.

It's incredibly polished.

Nothing in this video is there by accident.

It is all very carefully planned.

And I know every one of the other videos is the same way that it's all done in a very careful way.

But it means the end result is that they're nice.

They're fun videos to watch.

They're really, really well done.

So hopefully this video and all of the others will inspire the thousands of developers of Apple software to make really good stuff that you and I, Brett, who are just the end users, will be able to enjoy starting this fall.

So exciting stuff.

I've had the pleasure of meeting Connor two or three times and it's just always been fun. It's

great to see him. Congratulations, Connor. The video looks fantastic and that's wonderful.

Wow. Okay. I know that was a lot. It was fun to cover this. I know we're releasing this on

Wednesday, June 10th. Typically, we do it on Fridays, but we want to just get this out.

We're not going to be able to record on this Friday anyway, so it worked out really

fantastic on this.

I liked this whole

video. I thought this was somebody I saw

somebody say this was

Tim Cook's final dish

of being a souped up Siri. Like I feel

like if you got to go out

because this was Tim Cook's

last like keynote presentation theoretically

we didn't even see John Ternus by the way

he was nowhere to be found at least

in this keynote. Maybe he was in the State of the Union.

I wasn't able to watch that video but

we didn't even see him. So I love

the fact that and really tim just kind of said hello and then said goodbye he did have a nice

um you know ending there right he did at the end he acknowledged the fact of what a privilege it's

been to work for apple so he did sort of have his little you know swan song at the end there yeah

so we'll see i feel like we're you know we haven't seen the end of tim certainly by any stretch i

don't think but it was interesting and we appreciated the fact that he kind of headed

this up but um if you you know if you got to go out like if this really works tim i think will be

heralded even more so as an amazing CEO that's led, you know,

if this was your swan song going out, this is going to be a good one.

Thanks everyone for joining us as always.

Let us know if you have any thoughts or comments or questions on YouTube or

anywhere else. We're always happy to answer them. Jeff,

always fun to talk with you and we will talk with you next week.

Thanks, Brett. Bye-bye everybody.